Identification Of Chinese Management
Marketing
First of all, we need to understand who is our consumer. Management also first understands the identity of management objects.
As Mao Zedong put it in the analysis of all social strata in China, "who is our friend and who is our enemy is the first question of revolution."
First, throw out my view: China.
Administration
The identity of the object is a group in general.
Migrant workers
"
Such a view may cause "public outrage". There are two reasons for this: first, there seems to be a suspicion of derogatory and discriminatory "migrant workers".
In this statement, I do not have such an intention, and I think I am also a "migrant worker"; two, many of our management objects are actually professors, doctors, directors, directors and so on, but what does this mean? As a professor or so-called expert, I admit that I am particularly like "migrant workers".
Sometimes, my analysis of my own behavior is actually determined by the sense of peasants in my bones.
My view is very simple. No matter what kind of identity we are, we have a "small peasant consciousness" in our bones. No matter what kind of modern work we are engaged in, as a whole, our thinking is the thinking of small farmers.
If you don't believe it, you can walk to the street to see the traffic lights.
If there were no police, traffic lights would be useless for pedestrians; if there were no police or photographing, traffic lights would be useless for motor vehicles.
China's traffic congestion is not directly proportional to car ownership.
This is not the case in China's management.
Take a look at the traffic situation in industrialized countries. There is a pedestrian priority button at the intersection, but pedestrians do not use much. Think about it. If there is such a button in the country, it is estimated that the motor vehicle will not be opened; the traffic lights will still play a role in the absence of the police; because the traffic violation is less, so the speed of the vehicle is much faster than that of the domestic.
This contrast does not highlight China's backwardness. On the contrary, I think China has made progress.
Look at the Chinese spitting and littering on the road.
If you look at no one around, you spit out at random, and the garbage will be thrown out.
On one occasion, I threw a tissue towel into the trash can, and the cleaner gave me a thank you.
Once I saw no one around, throwing melon seeds out of the car to make my children blush.
After all, the sense of "small farmers" flowing through their children is less than that I grew up in the countryside.
Because of this understanding of management objects, I think the abnormal phenomenon that many people criticize at present is very normal.
Management should correctly distinguish between normal and unusual problems.
I have less management and less complaints, because I think the current situation in China determines the problem that many people complain about, but it is a normal problem.
Just as a child behaves as childish as a child, this is normal, but a mature child like an adult is not normal.
Why is China's management target "migrant workers" on the whole?
Needless to say, the "wage earners" and "migrant workers" who work in cities do not have to say that the students who go to cities like this have lived in the city for decades. In fact, the childhood of rural life has already been integrated into our bone marrow. Even children born in cities are farmers who are pursuing the three generation, and their parents or grandparents are farmers, which will be affected by the farmers' consciousness.
China's urbanization process presents a blowout state. The original urbanization rate is very low. Now the urban population is so large that the main body of the urban population is the peasants who enter the city after the reform and opening up.
Fewer peasants and more migrant workers are actually China's progress.
Therefore, I say that China's management target is "migrant workers" as a whole, which is not derogatory, but a recognition of China's rapid progress.
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Since the whole is a group of "migrant workers", at present, China's management must correspond to the "identity" of the management objects.
Over the years, China's management has been entangled in two extremes: one is the modern western management; the other is the management derived from Chinese traditional culture.
In the initial stage of reform and opening up, China has ushered in the Enlightenment of modern management. The Chinese first learned management tools, such as "management of the eighteen law". Even younger people do not even know such concepts, such as volume and profit analysis, ABC management and so on. Such management tools have nothing to do with management thinking and management consciousness.
I read in the 80s of the last century, it is the era of modern western management enlightenment. I was lucky enough to read many master's monograph, unlike some people who seem to know only such a master like Drucker.
Because the system has read a large number of monographs, it has a relatively systematic understanding of modern western management.
Whenever some experts hold western management "China management", I always feel that such a "saying" is actually unreasonable.
Management is prerequisite: the premise is the assumption of human nature.
The assumption of human nature in the West has gone through economic man, industrial man, social man and so on. This assumption is actually the identification of the object of management.
People who have been nurtured by hundreds of years of industrial civilization in the West have a great difference from their "migrant workers" in China. Some experts interpret this difference as a cultural difference. I think this is only a part, and more importantly, the difference of identity.
Some people find that employees in western countries are "very stupid" and feel "smart". In fact, this is just a judgement from the perspective of non agricultural consciousness. From the perspective of industrial civilization, Western employees' "stupid" is actually another kind of intelligence, and the so-called "smart" of Chinese employees is actually another kind of "stupid".
Different values have different conclusions.
In view of the helplessness of modern western management, some Chinese managers have turned to Chinese traditional culture to find wisdom. The reason why I quote is because I am skeptical of these so-called wisdom.
At present, the so-called prosperity of "Sinology" is not the revival of traditional culture. The main "paying party" in the lectures of "Sinology" is those who are in a state of helplessness. "Sinology" has not pointed out a correct way for those helpless managers, but it can help mentally massage without help.
Professor Ceng Shiqiang of Taiwan is my admiration and admiration, but I am opposed to Professor Zeng's views on Chinese culture and management.
According to some people, Professor Zeng is "seeing the wrong side of the disease."
The management of economic organizations does not exist in Chinese traditional culture. The combination of Sinology and management is the deduction of experts.
At the present stage, most of the popular "Sinology masters" are not really "masters" who are really deep, but "masters of Sinology" who have been re enlightened by "Sinology".
At present, the management objects of Chinese enterprises are not pure farmers, nor workers who are nurtured by industrial civilization for a long time, but between "migrant workers".
I do not deny that some of China's traditional wisdom can solve problems for us, but there is something wrong with finding the ultimate way out of "Sinology".
I think Chinese management will be more and more accepting modern western management, but at the same time, the modern western management is also the criterion.
"Migrant workers", this is a pitional stage.
Just like China's "migrant workers", as long as they are older, they either go back to the countryside or stay in cities to become urban people.
The characteristics of "migrant workers" managed by China will also be an intermediate stage.
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Management in China is far more complex than those who study theories.
In China, marketing management is more complicated than other management.
Remote management is a great challenge because of the "running Gang".
In the marketing management of Chinese characteristics, such as "lump sum package" and "royalty system", we see the shadow of Chinese farmers' "package production to households", so that I often describe the management of marketing personnel in many enterprises in China and remain at the level of farmers management.
As a theoretical researcher, I can not clearly describe the current situation of China's management and what kind of management thinking and management system should be adopted.
As a practitioner of management, though I can constantly modify the direction of management like holding the steering wheel, I also find it hard to express clearly my management ideas to those managers.
I am very confused by the fashionable words.
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