Liu Qiangdong: It'S Hard To Become An Entrepreneur Without Internet.

In the last 15 years, 99% of the global investors have come from the Internet. Great investors are from the Internet.

If you don't invest in the Internet, you will never be the biggest entrepreneur in your life.

Editor's note:

In March 30th, Jingdong mall CEO delivered a keynote speech at the first China Internet investment conference to analyze the relationship between investors, shareholders, founders and enterprises.

Liu Qiangdong believes that for enterprises, investors, shareholders and founders have different performance.

In his view, investor investment is like selling stocks simply, selling at the right price, and shareholders holding stocks for a long time, while the founders take the company as a career.

Regarding how to pform investors into shareholders, Liu Qiangdong said that we should do well in the following two points: first, the company should reduce costs and increase profits; secondly, it will be pparent to investors.

He believes that most of the current investment is directed against the Internet.

Only by investing in the Internet can we become a great entrepreneur.

The following is the excerpt from Liu Qiangdong's speech.

Liu Qiangdong:

If someone gives you money and asks you to go public in five years, this is the investor. The real shareholder is to hold shares for the company, preferably not less than five years, otherwise it will not be eligible to become a shareholder.

Shareholders and investors are not the same. Pure investors are like us in the stock market. He thinks this is a reasonable price. He can throw it out, but shareholders are not the same. Shareholders will not throw stocks out of short-term interests. He will hold them for a long time.

The founder is almost the company as their own business, treat the company is sustained, and is long.

To be a company, to truly gain the favor of investors is your mode and price, that is to say, whether your mode can create value depends on whether you can hold it continuously.

If your mode fails to create value, you may be eliminated because of the development of the industry.

This is to attract investors through value models.

Today, people who do e-commerce take a lot of money. Different people do different things.

The profit of electronic commerce has also been assessed by our finance. As long as the profit mode is well controlled, we can achieve 10% of the profits of traditional industries.

With huge cost differences, you don't have to worry about which one can make money and how much money you can make.

By browsing the data, we can predict the future trend of the product.

Therefore, e-commerce practitioners, ultimately able to turn your investors into shareholders, must reduce the cost to 70%, let shareholders and investors see that your cost is lower than the other companies, lower than the traditional model, so that you can improve your profit, not crazy advertising.

How to turn investors into shareholders, as an enterprise, must also do something to fully open credit to investors and be absolutely pparent to investors.

We should have a clear idea of what the company is doing, what problems you have and what are the problems. In fact, all the problems are opportunities for the company. Smart people see your business problems and see opportunities.

That's all I do now.

If there are problems, it means that we have the chance to make money when we solve the problem.

This is also the most fundamental reason, and only by doing so can our investors be called our shareholders.

(for control) for some time, I never understood why control is a game and negotiation.

I think the real control must come from the founders' ability to build the company. If you can keep doing it well, your control will be well controlled.

What I see is that more companies are under control of the company. When the enterprise is in trouble, shareholders, investors and employees are watching the death of the company.

So how important a founder is.

The enterprise must have the ability of self improvement and self purification, and such an enterprise is a good enterprise.

Over the past 15 years, 99% of the global investors have come from the Internet, and great investors are from the Internet.

If you don't invest in the Internet, you will never be the biggest entrepreneur in your life.