CHIC2011 Leads Garment Industry To Cross Again

In March 31st, the nineteenth China International Clothing and Accessories Fair (CHIC2011), jointly sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, ended in Beijing.

The Expo will last 4 days, attracting more than 1000 Chinese and foreign clothing brands from 19 countries and regions.

"The prosperity of China International Clothing and Accessories Fair is beyond expectation. It is impressive."

On March 29th, Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council, evaluated the nineteenth China International Clothing and Fashion Fair.

"Although the new pavilion is far away from the urban area, there are still a lot of companies and spectators to show. This shows that the exhibition is attractive as an industry tie and window. It is also very attractive in the industry. Businesses and enterprises also show great vitality in the industry through exchanging information and communicating business through the exhibition."

President of China Textile Industry Association

In CHIC2011, more new ideas were born in the clothing industry, more creativity was revealed, and more unknowns were discovered.

CHIC finds independent brands mature

In 2011, CHIC mirrors Chinese clothing.

In 2011, CHIC concentrated on the achievements of the Chinese garment industry and clothing brand during the "11th Five-Year" period. In the new era of industry development, the Chinese clothing brand after rational precipitation started again.

YOUNGOR, Bosideng, ll, red beans, Ruyi and other enterprises are carrying out the multi brand management mode while doing the main brand.

YOUNGOR's six brands have made their products. Bosideng has made many brands from a single feather down brand, spanning many fields such as down, men's wear, women's wear, children's wear, leisure and so on.

The concept and connotation of multi brand operation has surpassed and broken the multi brand management of single category enterprises. Men's clothing enterprises not only make brand extensions related to men's clothing, but also dress up clothing and clothing products such as men's clothing and children's clothing and so on, and all of them are in the strategic system of multi brand management. Even more brand management is no longer a contest tool and development strategy among clothing brand enterprises. Many well-known upstream accessories enterprises and downstream market channel areas have also joined the camp of buying or creating clothing brands.

While some enterprises are developing their multi brands, some companies pay more attention to the innovation of terminal mode, such as the appearance of SPA as a forerunner, and the charm of fast fashion brand by means of information technology.

"In the future, it will integrate more technology into the management and sales of the apparel retailing industry, so as to further enhance the comprehensive competitive advantage of the enterprises and create a successful example of Chinese clothing 'fast fashion'.

Chairman Ding Hui said.

In addition, some enterprises saw the financial crisis, the time for Chinese fashion to step onto the international stage is approaching, and early deployment of international cooperation and integration of international resources strategy, such as Saint West, the traditional men's wear brand after these years of precipitation, development and thinking again appeared in the CHIC, and expect to find a new mode of strengthening the domestic market in the CHIC platform.

Brand promotion and cultural creativity are more urgent and arduous tasks.

"Jumping out of clothes and making clothes" is a new strategy laid down by Wang Liangxing, President of Li Lang, and the focus of the new strategy is cultural upgrading of the brand.

"Indeed, we are more showcasing the brand rather than the product this time, which is related to the development strategy of the company."

Li Yu, director of marketing, said Zhang Yufeng.

The return of strength and brand is attracting attention. Shanshan Group's "home brand" - Shan Shan suit has returned to the eyes of the professional audience.

As a sports leading brand, XTEP began to expand to the fashion movement, and influenced the consumers to re recognize the sports brand with fashionable lifestyle. But acennis really discovered the great potential of the Chinese market, and also found many excellent Chinese clothing brands and entrepreneurs, and led a large number of American brands to participate in CHIC, hoping to establish a new cooperation mode with Chinese enterprises on this platform. Euro silk was the representative of the pformation from OEM to brand operation. They found that the market decided the direction of development, so when it had enough experience, technology and capital, it was inevitable to create its own brand.

The women's clothing brands such as Ms Shang and so on have been grasping both the network channel and the physical market channel. "New channel brand" joins CHIC, which not only lays a higher platform for the new development path of the traditional market channel, but also provides more experience, inspiration and help to the offline brand of "network sales" hesitant.

In the pformation and upgrading, Chinese women's clothing brands are constantly reassessing themselves and finding themselves, in order to find a suitable way for their own value.

And through the CHIC platform's delineation, the Chinese women's clothing brand will surely emerge more colorful.

In the children's wear hall, Li Guo children's clothing and Hongkong superstar Ku Kui Kei cross the deep cooperation, the music art and fashion art intermingled, in order to infuse children's clothing into fresh vitality; tictla launched "story telling children's clothing"; Lining, Anta, 360 degree and other famous Chinese adult fashion sports brand entered the children's clothing industry, with "little Lining", "little Anta" and "31 degree children's wear" status, the dynamic and healthy way of life was popularized into the children's world.

China's children's wear brands are rising, and capital operation is showing up in the children's wear industry.

After successful listing in Hongkong, Dr. frog has integrated more front-line sports and animation cartoon brands around the world, and has quickly become a dark horse in China's children's clothing industry.

With the prevalence of e-commerce, the diversification of retail formats has also become one of the major trends in the development of children's clothing enterprises.

At the same time, on the CHIC2011, there are many new brands that have been pformed from export processing to domestic brand management in the exhibitors. This year, suoott and Jean fitt, who first participated in this year's exhibition, are determined to take the experience and capital from the foreign trade processing sector in 2011, devote themselves to a large part of their own brands, and look forward to understanding the domestic market operation mode through CHIC, establishing new relationships, finding new partners and friends.

As the ten largest brand of children's clothing in China, Zhao Jianhe, chairman of the company, attached great importance to CHIC2011.

He said, "we have participated in the Canton Fair for more than 10 years in a row, but I did not attend it since 2010 and began to take part in the fair."

As early as a few years ago, green company began to walk on two feet of domestic and foreign trade, timely turning to domestic sales, and branding operation.

At present, there are more than 2000 stores in China, which have successfully pformed their children's clothing brands from an export-oriented enterprise.

In recent years, the rapid development of China's garment industry has improved the growth space of clothing accessories, and the brand awareness of apparel industry is constantly increasing.

Especially with the continuous improvement of people's material and cultural level and the possible increase of life diversity, the personalized development of domestic clothing and accessories has gained enormous space.

On CHIC2011, Guangzhou's "pop beauty" showcases its brand with 200 square meters of "big hand", and displays fashion trends in the form of "release show".

Chinese local brands find that their growth can not be separated from the support of powerful platforms. They have become a loyal fan of CHIC.

"To participate in CHIC, for enterprises, there are only advantages."

Shishi Wolf Road clothing director said that today's rapid development of Wolf Road costumes is inseparable from the influence of CHIC.

In 2011, in the process of pformation, upgrading and development, China's independent brand has gained the harvest of rational thinking and the pformation of thinking mode through the change of internal knowledge, which will surely lay a new foundation and create new conditions for enterprises to seek the next step of development.

Local brands have been developing rapidly through CHIC, and international brands have also found their partners through CHIC, opening up the Chinese market.

CHIC finds international brands find more business opportunities

Sun Guowei, director of China World Trade Center Company Ltd Exhibition Department, said in an interview: "CHIC2011 overseas exhibition group has outstanding performance, and the scale and number of exhibitors brand reached the highest level in history.

The vitality and potential of the Chinese market has attracted the attention of overseas brands, and overseas brands are accelerating the pace of entering China.

It is understood that this year, more than 300 brands from the United States, Germany, Italy, France and other places come to CHIC, exhibiting an area of 23000 square meters.

In addition to the exhibitors in Italy, France, South Korea, Hongkong, China and Taiwan in 2010, three exhibition groups, including the United States, Germany and Japan, were added.

During the exhibition, the organizers set up overseas service centers to provide plation and escort services to overseas buyers.

ENK (International) serves high-end fashion brands, including men's wear, women's wear, accessories, footwear and children's wear.

Every year, 29 exhibitions will be held in New York, Las Vegas and Losangeles.

"The Chinese market is very important," ENK chairman Tom Nastos said in an interview with reporters. "But it is even more important to find Chinese distributors and agents who can cooperate.

In CHIC2011, ENK CHINA successfully set up a bridge between the American designer brand and Chinese distributors and agents, leading the US brand to enter the Chinese market successfully.

Elyse Kroll, founder and President of ENK (International), also said that the Chinese market represents the future of American fashion brands. On this CHIC, experts from ENK international organization, together with high-end buyers of quality enterprises, agents and department stores in China, discussed how "Chinese brands enter the US market".

The German Pavilion has organized more than a dozen enterprises to participate in the exhibition this year. Unlike in the past, many of the exhibitors in Germany this year are large garment enterprises or high-end brands. Among them, the most popular two brands in Germany are Marc Cain and Gerry Weber.

"It is a good time for European brands such as Gerry Weber to enter China," Monique Fischer, vice president of Gerry Weber International Sales Department, told reporters. "Gerry Weber is trying to find suitable partners in China."

Monique Fisher, vice president of Carrie Carrie, Germany, said, "CHIC is satisfied with its service, brand quality and professional audience.

Coming to CHIC, we are full of confidence in the Chinese market. "

During the CHIC2011 period, the French Pavilion continued to participate in the theme of "Paris For Ever". Unlike previous ones, this year's French Pavilion has received special attention from the French government in addition to the two well-known exhibitions of Who 's Nest and Premiere Class and the support of the French women's wear Association.

As the organizer of the French Pavilion, Gerard Hutino, President of Hu Dino consulting company, said.

"CHIC is a very good platform, among which the more representative brands are DIDIER PARAKIAN.

In March 2010, the brand began to enter China. Over the past year, the speed of its development in the Chinese market can only be described by "swift and violent". At present, the cities that have opened stores have Shenyang, Dalian, Tianjin, Changsha and Chongqing, which sell high level women's clothing, and their performance is very good.

Sales reached 6 million euros in 2010.

In 2011, shops will be opened in other cities in China. "

This year's Korean Pavilion is centered on fashion and garment enterprises that are developing towards global brands. The exhibits are mainly women's clothing of 20 40, and fur products, men's wear and golf sportswear.

In addition to the exhibition, various Korean and Chinese fashion shows, exhibitors' brand fashion shows, special buyers' business exchange meetings, and major media exhibitors' visits have been launched to help Korean brands develop the Chinese market.

"The large-scale participation of the Korean garment enterprises in the CHIC exhibition will not only expand the business opportunities of China and Korea's garment and textile industry, but also be a good opportunity to promote the common development of China and South Korea's clothing and circulation industry."

The Federation of Korean fiber industry said that this year's exhibition has more Korean national brands than ever before, and the effect of exhibiting is also very good.

Compared with previous years, the independent exhibition of overseas brands is a highlight of CHIC2011. This year's independent exhibition brands account for 45% of the overseas exhibition area.

In addition to striving for the Chinese market as usual, overseas exhibitors are showing the latest trends in the world to Chinese agents and consumers.

For example, the boutique Street named "Style Signature" brings together high-end boutique products from Europe and the United States with fashionable women's wear, fashion casual wear and accessories.

On CHIC2011, international brands get more franchisees, and domestic agents get more brand choices.

The exhibition of two-way opportunities is realizing the internationalization upgrading function of the platform. It can be seen from the excitement reflected on the faces of the professional audience that they have already satisfied the scores for the CHIC2011 overseas exhibition group.

The international influence of CHIC is not only reflected in the exhibition hall and brand stands.

At CHIC2011 News Center, people who can speak Japanese, Korean, English, French and other languages can continuously hear the latest news on the spot.

CHIC and China's clothing industry have attracted international attention and attention.

CHIC, no longer belongs to China, but belongs to the world.

Behind the development and success of domestic and foreign brands through CHIC, what we see is the advanced thinking mode and refined and effective service attitude of CHIC organizers.

CHIC finds that achievement comes from meticulous work.

In 2011, brand strategy was the top priority of China's garment enterprises from cost competition to value competition.

Brand has become the core of value creation in China's apparel industry, and brand innovation is not only born in the sales terminal, but also in every aspect of value chain.

China's clothing brand has entered a comprehensive system construction and construction from frontiers to terminals.

In order to create the international value clothing brand, the local brand is in the four in one quality, innovation, rapid response and social responsibility to enhance the comprehensive ability of brand building.

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Around the elements needed for brand building, CHIC has been holding relevant supporting activities since its launch to promote and guide the growth of local brands.

In 2011, CHIC positioned the theme of 2011 as "discovery". From the theme setting, it could give the costumes a broader and deeper thinking. CHIC will find her eyes on more detailed links, and CHIC2011 will create an atmosphere in fashion and creativity.

Among them, the designer Gallery promotes Chinese local designers to promote the value of creative design and promote the improvement of brand creativity and design.

The theme of this year's gallery is "find new energy", that is, the discovery of new forces.

This coincide with the "discovery" theme proposed by CHIC, and has found and launched China's brand new design force to enhance the overall strength of domestic fashion designers.

Set up in the north and South Corridor corridors of the venue, with the interactive effect and super visual experience, the "JEANSWEST CHIC2011 fashion art promenade" with the theme of "flying dream" is set up. A total of 32 Gallery exhibition areas are set up. 28 artists, such as Hou Wen and Liu Shi Xin, are invited to participate in the exhibition. Through the artistic expression forms such as painting and installation, the Chinese social fashion style is displayed in 20 years.

At the same time, the "2011 China clothing distribution" provides high-quality and convenient publishing space for enterprises. By integrating resources, optimizing structure and rational allocation, it promotes the overall development of the industry and becomes a new trend of Chinese fashion brands. "CHIC Fashion Life Plaza" integrates the idea of "crossover" from the experience perspective to the professional exhibition, which makes the clothing brand people feel in the process of rest and entertainment, and has a good inspiring effect on creating the author's inspiration source and train of thought.

In 2011, though there was room for growth in China's clothing market, it was difficult to judge the market changes.

Under the existing traditional sales pattern, the emergence of new media marketing channels, the establishment of new consumption concepts and habits and the wrestling of resources controlled by clothing brands now make us have to re-examine the market.

Focus on the present and face the future.

At such an important moment, Ruyi 2011 China Fashion Forum, under the theme of "building brand strength", has invited many leading experts from management gurus to design masters, as well as aesthetics and literary masters, from the perspectives of brand concept and brand management practices, brand + brand management, brand + cross border innovation, brand + story power, including Martin, Brandt, the chief brand manager of the United States, and Ryui Masa, the chief executive of UNIQLO.

Together with fashion brand operators, they integrate the advantages of their respective fields, and find more new models and new links to explore and explore from different perspectives.

In addition, the CHIC2011 China clothing business forum, with the theme of "buying buyers into China", invited two senior Japanese buyers of Shimada Hosi and Li Matsuyasu Hiro, and the industry's top class figures. Through analyzing the development trend of the domestic and foreign garment market, we guided the coping strategies of the dealers in the end market mode, and innovating the business operation mode of the industry.

The annual award of China's clothing brand has played an important role in promoting the overall development of China's apparel industry by giving full play to its role as an example and pioneer in recognition of outstanding Chinese clothing original brands.

On the evening of March 28th, 13 awards were awarded, including GXG, Nancy, K, XTEP, Anta, Ningbo Fashion Association, MANGO, pop beauty, yum software, Anta, Adam and JEANSWEST.

The "CHIC tide boy fashion model selection contest" award presentation was successfully held in March 30th at the E4 children's wear exhibition hall. 12 selected CHIC tide boys and 12 New Silk Road professional children show the same show, accepting the awards and gifts of the ten children's clothing brands in China.

This competition has fully enhanced children's aesthetic and comprehensive quality, and promoted consumers' understanding of clothing culture.

At the same time, brand operators can contact consumers closely, engage in face-to-face communication with consumers, and understand the trend of consumer consumption, so as to enhance their brand influence and truly interact effectively.

Today, with the promotion of green, low carbon and circular economy, the new concept of "green exhibition" is increasingly popular among the people, and has gradually become the research direction and development trend of the international exhibition.

In order to adapt to ecological development and attach importance to energy conservation and environmental protection, CHIC has been committed to creating an integrated platform to reflect brand culture and brand concept, and insist on advocating the concept of booth design and construction with green environmental protection as the theme.

In March 30th, CHIC2011's "green environmental innovation" exhibition was announced. Shu Lang, a&! And GXG were awarded the "outstanding environmental protection booth construction Award". The answers were answered, sesame was opened, and tril was awarded the "best fashion design Exhibition Award". Lron L2, Hull HollWill and Hua Fei were awarded the "Best Innovation Product Exhibition Award", and XTEP (China) was awarded the "fashion style Exhibition Award".

In the past year, it has striving to integrate the three major features of Commerce, culture and services. It has been combined into an ingenious and effective way. As a top trade platform for China's garment industry facing the international market, or carrying the banner of promoting brand building and holding high cultural creativity, CHIC will integrate its service system with the times, promote brand interaction through services, discuss cooperation, develop thematic cultural interaction, enhance the specialization and humanization of the Expo, narrow the distance between exhibitors and visitors, international and domestic counterparts, and promote the positive lifestyle and the brand building concept with the times through clothing. In the past 19 years, CHIC's own service system has also been improving. CHIC has already entered the nineteenth organization.

In order to further strengthen the link between CHIC and exhibitors, CHIC2011 first quoted the concept of "feeling marketing". When planning all the details of the exhibition, all of them must stand in the perspective of exhibitors to think about the problem, and feel the thoughts and thoughts of "if I am a exhibitor". Through imagination and analysis, we can satisfy the exhibitors and spectators as much as possible from various aspects and details, so that they can not only gain a lot from the business point of view, but also have great inspiration from the concept of cultural creativity and brand building.

CHIC is a high-end platform for the apparel industry, and this year's CHIC has been very active and meticulous in its dissemination and orientation.

CHIC is a key way to enhance the overall level of the industry by expressing the future trend of life philosophy and brand building in every way to every participant.

The activities of CHIC provide a guarantee for the promotion and development of China's own brands and let them move steadily and orderly.

CHIC. Lead the industry to cross again.

In the future, foreign brands have entered the Chinese market, opening up flagship stores in China, and scramble for resources. Many domestic foreign trade enterprises are also turning around to open up the domestic market and start designing and branding.

Their accession will make the market competition of Chinese clothing brand more intense, and many enterprises and brands may be eliminated.

At the same time, China's local brands are also accelerating their demands on international standards. Many brands have begun to build their own multi brand corps, expand their product structure, and forge their own "multi-level brand and profit contribution sequence ladder".

China's clothing market and products are in the accumulation of quantitative change. Under the catalysis of brand forging power, it will eventually bring new growth and explosive force.

Chen Dapeng, executive vice president of the China Apparel Association, pointed out that "CHIC2011 is at the intersection of 11th Five-Year and 12th Five-Year. In the face of a new development period, we will find the past, today and future of the industry through the CHIC situation." while on the way to the growth of China's clothing brand, CHIC will continue to lead all trades together to lead the industry to find more enlightenment from the re crossing.