Procter & Gamble Sells PK Chips And Bid Farewell To The Food Industry.

Consumers in the future

It is reported that P & G has signed a cooperation agreement with Diamond Foods. Under the agreement, Diamond Foods will pay $1 billion 500 million worth of common stock to P & G.

After the paction is completed, Procter & Gamble shareholders will own about 57% of the expanded Diamond Foods.

As part of this paction, Diamond will also take up 850 million US dollars in debt.

Including these debts, the total value of the paction is about US $2 billion 350 million.

As early as June 2008, P & G began to strip off its food business. In recent years, P & G has sold Folgers brand of coffee, Jif peanut butter, creme butter and Sunny Delight drinks.

After this paction, Procter & Gamble's exploration in the food field has also been temporarily ended, focusing on growing household chemicals and beauty products.

Procter & Gamble's predecessor, CEO, said before, "strategically, P & G has withdrawn from certain business areas, which is committed to our core business".

Last August, P & G released its 2010 fourth quarter results report, although revenue grew 5% to $18 billion 900 million over the same period, but net profit decreased from $2 billion 470 million to 12% US $2 billion 190 million during the quarter.

P & G claims that the net profit decline is due to the increase in marketing expenditure, which offset the positive factors of sales growth.

Analysts believe that Procter & Gamble keeps withdrawing from the food business, and is also hoping to concentrate its efforts on expanding core businesses such as beauty and daily chemicals, because the profit margin of food business is much lower.

Like Procter and gamble, another global fast break giant Unilever also owns.