Cultivate Personal Qualities And Enhance The Internal Force Of The Ditch.

"Learning skills is a fool, and communication quality is to be cultivated." this is a slip of the tongue I made for students in the training class, as a slogan before the beginning of each course unit. It prompts sales managers to participate in training: from communication skills learning to communication.

Undeniable,

In order to effectively enhance personal communication skills, the following personal qualities are essential:

First, role training.

Communication is first of all a standing position.

As the saying goes, where to stand and what to say, "buttocks decide the head".

As a subordinate, we should know what role the subordinates should play in front of their superiors. As superiors, we need to know what role they play before the Ministry; as colleagues, we need to know the role that the horizontal departments should play.

Similarly, when facing a customer, marketers must first understand their role in front of customers, and know that in sales communication, your correct identity in front of customers is neither a customer friend nor a representative of yourself, but a company's interest representative and image spokesman. Your words and deeds represent the company's image. You only speak on behalf of your company, and safeguard your company's interests.

Only when your role is clear can you know where to stand, which is the first prerequisite for communication.

Two, mindset training

Secondly, communication is a state of mind.

"The positive person is like the sun, where to shine, where to shine; negative people like the moon, the first fifteen is different."

As the saying goes, "voice is the voice of the mind". What kind of mentality is there?

In interpersonal communication, a person's mindset can have a significant impact on communication effectiveness.

If you want to have good communication quality, you need to cultivate the following mindset at least.

1. positive attitude.

A positive attitude will create a positive communication state for yourself, and it will also bring confidence to customers.

There was a company that I had consulted for, and the main business was mobile phone direct selling through TV shopping and hotline.

There is a great disparity in sales performance between different telephone salesmen. An excellent telephone operator can make 20 orders per day, while the poor salesperson only makes two or three orders a day, and sometimes there is no order per day.

In an interview with a poorly performing salesperson, the salesperson complained, "now it's so easy to buy a cell phone in the market, and the price is cheap, so who can buy it if you say such an expensive phone?" so, when communicating with customers, it virtually brings the product's self-confidence to the customer: "do you want to buy it or not?" are you deciding to buy it now or think about it again? "

When asked what good communication skills a good salesperson had, the salesman was very excited and said, "there is no skill.

Whenever I hear the ringing of the hotline, I think, "another big list is coming!" so communicating with customers is a positive way of communication: "what color phone do you want to buy? Such a good mobile phone, do you need to be a gift to your relatives or friends? How many pieces do you want to buy?" and so on, this positive communication state also brings confidence to the customers, and the turnover rate will naturally be very high.

2. gratitude mentality.

Only when we are grateful to the people can we feel awesome.

The most common phenomenon in enterprises is departmental departmentalism. The coordination and communication between horizontal departments and colleagues are rather difficult. The root cause of these phenomena is the lack of mutual gratitude among colleagues. I do not realize that colleagues are my parents. It is because of the existence of other departments and colleagues that my work is meaningful and valuable.

If you meet everyone in your life, including relatives and friends in your life, if your boss, subordinates, colleagues and your clients in the workplace often do things with a grateful attitude, you will avoid arrogance, ego, arrogance and arrogance in communication and communication, create good communication atmosphere and establish harmonious interpersonal relationship.

3. appreciate your mindset.

Only by mastering the techniques of praise on the surface, but without appreciating the mindset and vision, good skills are useless.

For example, if we meet our customers, we should smile. If a person confronts the customers he sees, he has no appreciative eyes or gratitude. Even if you smile, your smile is rigid and rigid, and the feeling for customers is also a smile.

{page_break}

Once a friend went to a company to interview the Department Manager. He asked me how to communicate with my boss and some matters needing attention before the interview.

I talked about my friend's views with his own experience and experience, and I talked about it: "just entering a strange company, no matter how high you are, don't show your wisdom first. You can't just take a look at the company, and you can replace your boss for many years.

The boss is concerned about whether you agree with the company, you should learn to appreciate and sincere praise.

The friend called me after the interview and said, "you make me sincerely praise, I remember.

However, when I arrived at the company, I saw the company's broken door, and I was disappointed to see the boss when I entered the office. Clothes like old farmers were not like the owners of the company, so I didn't praise them.

"How do you praise me?" I replied, "why do you not praise the entrepreneurial spirit of many people? Many successful big bosses didn't come this way. Some people even started to be lower than him."

Suddenly, the friend opened his mouth and said, "yes, why didn't I think of that?"

It can be seen that only when we know how to appreciate others will we truly praise others.

4. respect your mindset.

Respect for the mentality is to stand at the other side's point of view to communicate, rather than standing in their own perspective to communicate.

Everyone has their own psychological line of defense. Everyone wants to be understood and respected by others.

The most important communication step of empathy communication is "listening" and "sharing". If you want to gain the trust of others, you must first stand at the other side's point of view, accurately understand each other's thoughts, and respect each other's inner feelings.

When you communicate with customers, whether you are sincere or not, whether your words and phrases are fully respected, your customers will feel it.

Many marketers are often used to explain or even contradict each other's opinions from the perspective of their company or products. The root cause is not that they do not understand communication skills, but that they really learn to respect customers and understand customers from the heart.

Three. Practice of thinking mode.

Communication is a mode of thinking.

Every successful person has a set of thinking modes and communication routines behind his communication skills and techniques.

For example, people who focus on rational thinking are good at communicating evidence and persuasive in communication.

Those who think highly of perceptual thinking are good at observing words and looking at colors, changing positions and thinking, moving with emotion.

If we want to achieve good communication, we need to have a whole brain mode of thinking which is good at rational analysis and good at empathy.

Feng Lun described a little thing about Wang Shi in "barbaric growth":

"If you have a friend, or if you are a child, you will run away when you have committed a crime. One day, when he suddenly comes to you for money, will you give it to him or not? There are many real gentlemen saying," no, you can give him a helping hand to escape, and you will break the law. "

Therefore, most people will not give him, or give and dare not say; only a handful of two poles are willing to give it up, and help to escape.

But this happened to Wang Shi. He handled it very artistically, neither breaking the law nor being human: he gave it, but at the same time reminded and repeated the education of the man to surrender himself, and told him that the money was used on his way to surrender, but he had to promise to surrender himself.

So when the man was arrested, the Public Security Bureau interrogated Wang Shi and asked him, "did you give it to the money?" Wang Shi said, "I gave it, but I asked him to give himself up. You can't let him have no money to eat even on the road!" the police asked the suspect again, and the man also said that Wang Shi repeatedly persuaded him to surrender himself.

Wang Shi combines human nature with principles very well. True art is amazing.

Wang Shi's idea of solving problems is a whole brain thinking.

There is a proverb in the West: "small things depend on your brain and big things."

It profoundly explains the meaning of whole brain thinking in life, and is also the essence of grasping and applying whole brain thinking.

It is no exaggeration to say that in today's business management and marketing activities, the biggest change and the biggest challenge in the way of thinking is to learn to think in the whole brain.

Four, skills training

Communication is a skill.

Communication skills are the professional knowledge and ability of the industry and post, as well as professional communication skills.

No matter what position you are in, you have to be a professional and professional expert in this industry, your post, and your profession. You will have strong prestige if you speak, so that you can easily convince yourself that communication can be persuasive.

We have a full understanding of the significance of professional knowledge and skills, as well as the company's requirements for staff skills.

Five. Practice.

Finally, communication is a kind of method and skill.

The method is communication skills. The reason why we should put the practice of the method at the end is that only when we have the station, mentality, thinking mode and skills to achieve good communication, can we achieve the best communication skills.

Otherwise, learning any communication skills is a matter of course.

Just like a famous person's aphorism, "when a person can display himself in strength, he will not make an essay on his skill."

Just like learning abacus, we begin to learn how to use abacus to practise abacus, and forget the pithy formula to the degree of proficiency.

If communication skills are the pithy formula for learning abacus, personal quality training is the training of the sense of intuition and feeling of abacus, which allows you to win in communication.

In short, strengthening the cultivation of personal quality is the fundamental way to improve communication ability from inside to outside. Besides, there is no other way to go.