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Wenzhou Shoe Enterprises; Technological Innovation Challenges The Era Of Anti Dumping

2011/4/7 9:58:00 42

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Since April 1st, the European Union has formally abolished 16.5% of the high anti-dumping duty on Chinese leather shoes, which is the result of unremitting efforts of Chinese shoe enterprises. This unreasonable trade protection measure, which has been maintained for five years, was finally defeated.

Although the era of anti dumping has been terminated, the domestic shoe enterprises with a long cut and a long mind have made an article on the added value of shoes. Many Wenzhou shoe companies including AOKANG and Jin Di have made technological innovations. They no longer only take the low price route, but rely on price to win.

With the increasing cost of raw materials and labor in China, the price of export shoes has been rising. Chinese shoe enterprises are hard to compete at a low price. However, in the past two years, Chinese shoes have been on the rise in quality and design.

AOKANG

Group responsible person told reporters that AOKANG has not won by price. Through years of technological innovation and structural adjustment of export products, the average export price of leather shoes is around $20, which is 5 times the average export price of leather shoes in Wenzhou.

Opening up a variety of alternative materials is another way to protect the market.

The EU's anti-dumping is mainly targeted at China's leather shoes.

In order to avoid the risk of anti-dumping, more than 90% of Wenzhou shoe enterprises have begun to use PU synthetic leather and other non leather raw materials to make shoes, so as to reduce the losses caused by anti-dumping as far as possible, including AOKANG, Jin Di and giant one.

"From another point of view, this is also conducive to promoting the technological progress of PU materials."

Wenzhou Hua Deli Footwear Company official said.

It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

European Union

While announcing the abolition of anti-dumping duties, the Committee has also begun looking for new products.

control

There are five measures aimed at Chinese shoe products.

Specifically, weekly monitoring should be conducted to ensure that there is no unfair behavior, so that imported footwear products can be used to make mandatory labels to identify the origin labels, strictly monitor whether our footwear companies have infringed intellectual property rights, ask the Chinese government to open up the high-end shoe retail market, and pay attention to the situation that our footwear enterprises enjoy all kinds of government subsidies.