Bulgarian Consumers Like Online Shopping, Clothing, Footwear And Other Products.
According to GERMIUS consultant's acceptance by ALLEGRO, a network company, investigation It shows that more and more Bulgarian consumers like to purchase goods online, in November January 2010. Bulgaria The amount of online shopping used by consumers has grown to 22% compared with 13% in the same period last 2009.
According to the survey, Bulgaria Consumer From shopping Shopping 80% of the Bulgarian consumers who visited the market were considered to be another way of shopping in the future. However, although shopping online did bring convenience, general clothing, shoes bags, electronic products and so on became the object of purchase.
However, online shopping still has risks. If we do not see the real thing, we will often cause disputes. This is also because 10% of Bulgarian consumers surveyed believe that online shopping can be done. Products sold In advance, for buyers to see the real thing, buy at ease, instead of just taking photos, they need to decide everything, so that online shopping is really convenient for consumers, and become one of the direct retail outlets in the future.
Another 10% of the respondents are salty that shopping is also a pleasure, and can only be purchased after seeing the object in person, which is one of the things that online shopping can not do.
All in all, according to the survey, online shopping is more and more favored by Bulgarian consumers. According to the survey of 800 (all online shopping), about 1/4 of the respondents are between 36 and 45 years old. In other words, the age of consumers who love online shopping is not only restricted to young people, but has been gradually favored by the consumers in middle age. This also proves that online shopping is likely to become a major sales channel for Bulgaria in the future.
According to the survey, Bulgaria is still in its developing stage through mobile phone shopping, and is not widely used by Bulgarian consumers.
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