Domestic Clothing Brands Are Gradually Terminated By &Nbsp.

domestic

stay

The trend of export to domestic sales highlights

"30%-52%", which is an annual sales of more than 400 million yuan, exports to 200 million yuan in the United States, the proportion of domestic market pformation.

More than 20% of domestic growth has cost the company 25 years.

Xue Baojin, general manager of Shun Mei fashion Limited by Share Ltd, announced that from the beginning of this year, the proportion of domestic clothing sales will increase from 52% to 70%.

It also increases the proportion of domestic sales by 20%, which may take up to 5 years for the United States.

DKNY has been the famous international brand "OEM" as an important source of income in the United States, is also an important brand in the domestic men's wear market, its business model has become a major change in the domestic garment industry has been a microcosm of pformation.

Some insiders said that the brands such as 361 degree, Anta and other brands, which also own the international sports giant, have already increased their investment in the domestic market.

However, this information has not been confirmed by the relevant enterprises.

According to the China Textile Industry Association, at present, more than 80% of the export enterprises in China's clothing industry have begun to "export to domestic sales".

In fact, the pformation of domestic clothing enterprises from the export route to the domestic market has already begun to emerge after the international financial crisis.

In the view of the industry, after the international financial crisis, many European and American countries suffered severe economic losses and the market demand shrank, leading to a sharp reduction in international famous brands' orders for domestic foundry factories.

In order to alleviate the losses, these garment enterprises began to find new ways of development through domestic sales channels.

Wu Zhize, vice chairman of the China clothing association and chairman of the newspaper bird bird Group Co., Ltd., has said that it is difficult for garment foreign trade enterprises to succeed in pformation to domestic sales, and it will not take 10 years to succeed.

Even if it takes a lot of effort, it may be unproductive.

Xue Baojin also believes that clothing brands to survive, need to continue to improve the quality of products, and in the design on the new.

The era of domestic clothing brands relying on the international brand of OEM is gradually coming to an end.

Xue Baojin, general manager of Beijing's homegrown men's clothing brand, said that from the beginning of this year, the proportion of domestic sales will increase to more than 70%.

And the pformation of DKNY, such as the international large scale foundry, is also a microcosm of changing the business mode of domestic clothing brands in the situation of sharp reduction in foreign orders.

In the view of business experts, for domestic garment enterprises, although the profits of foundries are relatively low, they are only involved in the upstream, and the operation mode is simple.

Clothing enterprises enter the domestic market, which means that the production of goods is only the first step. Enterprises should not only invest heavily in product development and brand promotion, but also deal with rather complex domestic retail stores.

Despite the huge potential of the domestic market, it is a test of the adaptability of enterprises.

The trend of export to domestic sales highlights

"30%-52%", which is an annual sales of more than 400 million yuan, exports to 200 million yuan in the United States, the proportion of domestic market pformation.

More than 20% of domestic growth has cost the company 25 years.

Xue Baojin, general manager of Shun Mei fashion Limited by Share Ltd, announced that from the beginning of this year, the proportion of domestic clothing sales will increase from 52% to 70%.

It also increases the proportion of domestic sales by 20%, which may take up to 5 years for the United States.

DKNY has been the famous international brand "OEM" as an important source of income in the United States, is also an important brand in the domestic men's wear market, its business model has become a major change in the domestic garment industry has been a microcosm of pformation.

Some insiders said that the brands such as 361 degree, Anta and other brands, which also own the international sports giant, have already increased their investment in the domestic market.

However, this information has not been confirmed by the relevant enterprises.

According to the China Textile Industry Association, at present, more than 80% of the export enterprises in China's clothing industry have begun to "export to domestic sales".

In fact, the pformation of domestic clothing enterprises from the export route to the domestic market has already begun to emerge after the international financial crisis.

In the view of the industry, after the international financial crisis, many European and American countries suffered severe economic losses and the market demand shrank, leading to a sharp reduction in international famous brands' orders for domestic foundry factories.

In order to alleviate the losses, these garment enterprises began to find new ways of development through domestic sales channels.

Wu Zhize, vice chairman of the China clothing association and chairman of the newspaper bird bird Group Co., Ltd., has said that it is difficult for garment foreign trade enterprises to succeed in pformation to domestic sales, and it will not take 10 years to succeed.

Even if it takes a lot of effort, it may be unproductive.

Xue Baojin also believes that clothing brands to survive, need to continue to improve the quality of products, and in the design on the new.