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YOUNGOR: May The Hemp Industry Enter The Fast Lane Of Development

2011/4/7 14:21:00 48

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Three stream enterprises make products, second class enterprises make brands, first-class enterprises do standards.

This is a tacit truth in the business community.

The standard here refers to the technical standard of similar products, that is, enterprises with advanced production technology and technology, using their own technical advantages to raise the official and semi official product technical standards to the level that they can achieve and the competitors can hardly reach.

Hemp standard

The formulation is a "domestic war".

Nowadays, China's clothing brands are standing up and how to keep their youth in many brands. Then we must have our own core competitiveness: a complete industrial chain, a new brand strategy, and a market reaction force. Today, the hemp standard goes into the YOUNGOR core competitiveness dictionary.

We can see that this word can be explained as follows: complementing the standard of hemp blended yarn, filling the blank of the industry; making technical requirements for hemp and high count yarn, and filling the blank of the industry; establishing the requirements of hemp socks for the hemp content >30%, guaranteeing the functionality of hemp socks, and the requirements for the tensile strength index of hemp shirts, filling the blanks of the national standard GB/T2660-2008 "shirt".

The formulation of "hemp standard" is still a "

international war

With the further improvement of the nationalization of competition, the establishment of standards on a global scale will be the key to win the market.

In recent years, more and more local businesses, such as Haier and HUAWEI, have joined the ranks of international standards.

For YOUNGOR, the leader of the garment industry, it is necessary to cultivate national independent intellectual property rights, and then win the right to speak, leading the healthy development of the strategic industry of hemp.

We are pleased to see that in October last year, YOUNGOR hemp products caused a sensation in Italy.

This exhibition is also known by Li Rucheng, chairman of YOUNGOR group, as "the most glorious display on the face".

The establishment of "hemp standard" is still a "

Marketing war

Standard marketing is also a strategic investment for enterprises. Some enterprises will draw annual sales 3%-5% to conduct standard marketing every year, focusing on cultivating the market and guiding the market.

For example, the technological innovation of Haier electric water heater "electric fence" dares to rise to the industry standard, and then to the premium of products and brands. The water heater with electric walls is 3% higher than the water heater without the electric wall. Jiannanchun runs the "annual liquor production technology annual wine testing and standard seminar" in the year wine launch, and unveiled the product at the conference.

With the help of the spring breeze of the standard, may the hemp industry go into the bright spring of all ages!