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Men'S Brand Brand Of The Wave Of The Traditional Deep Offline Channels

2011/4/7 14:33:00 65

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Men'S Clothing Brand Traditional Traditional Offline Channels

American casual men's wear brand

Spike card

In Xiamen, a new series of men's clothing "Chao business" has been released, and the development of "entity chain" from online to offline has been put forward.

Brand expansion strategy

。

J Bo Te C's move means that when the traditional enterprises are "touching the net" and competing for e-commerce, there are many "

Amoy brand

"We are moving against the tide. We will go deep into the traditional offline channels and establish an interactive three-dimensional marketing system under line and line to expand the brand's largest territory by landing the chain stores.

At the just concluded new product conference, the company held a signing ceremony for franchisees, and many chain stores joined in.

It is reported that in October 2010, the first real clothing flagship store in Xiamen was officially opened.

At present, 3 franchises are open.

Next, this figure will expand significantly.

In 2011, 80 stores were opened to 100 entities in the country. This is the goal set by the company.

At the press conference, the company announced its first investment from Lenovo. Lenovo's investment helped speed up the expansion process.

It is reported that this is also following the wheat bag, seven grid, green box, and another venture capital well-known brand.

In fact, it is not only the "sage" card. More and more Internet traders have gathered their capital after accumulating a certain amount of capital, and have begun to try to fight the entity store business.

"Physical store construction and network sales complement each other, forming complementary advantages, to achieve maximum brand influence."

Wu Shihui, founder of the company, believes that the integration of "online and offline" three-dimensional channels will be the development trend of the future industry.