Qingming Small Holiday &Nbsp; Clothing Consumer Market To Force

In recent years, during holidays and holidays,

Beijing 34 key business enterprises Ching Ming holidays accounted for 400 million

According to the data from Beijing business information consulting center, sales of 34 key business services enterprises in Beijing reached nearly 400 million yuan on the three day of the holiday, an increase of 15.8% over the same period last year.

The 10 department stores and supermarkets were ranked first in sales, reaching 180 million yuan respectively.

10 department stores monitored

Not only the sales of traditional channels in small holiday sales increased significantly, but also the peak of online shopping.

On the three day of the festival, online sales of clothing day break accounts for one million yuan, up 60% from usual.

Anhui, Hefei, major businesses welcome peak consumption

Just past the Qingming Festival, the big business in Anhui is coming.

Sales of seasonal garments in Shijiazhuang increased by about 40%.

During the Qingming holiday this year, the sales volume of the major stores in Shijiazhuang increased by more than 30%, and the sales revenue of various retail formats also increased significantly.

The sales revenue of 9 general merchandise stores, such as Bei Guo Shang Cheng, Dong Hui and Jianhua, was 85 million 238 thousand yuan, up 28.5% from the same period last year. The sales revenue of 27 large general supermarkets belonging to the supermarkets of North Korea, Carrefour, Bao Long Cang supermarket and Tian Ke Long supermarket was 38 million 146 thousand yuan, up 33.9% over the same period last year.

Qingming is a good time for clothing changing season and outing. Every major department store has a 40% increase in sales of men's wear, women's wear and casual wear than usual sales. The sales of casual bags and suitcases also increase by more than 30% than usual.

Yangzhou consumer market innovation spring history record

Yangzhou Business Bureau related staff said, the last day of the small holiday, the sales situation of each business is just as hot as the new year.

A lot of people who are queuing up for shopping are even more crowded.

For the fierce market competition, many supermarkets believe that Qingming small holiday is robbing the market, and everyone has used the usual tricks. High score points, rebates, alliances, discount promotions, almost every supermarket has entered the melee.

On the three day of Qingming, the total retail sales of consumer goods in Yangzhou not only broke through the 500 million sales mark for the first time, but also set a new record for the Spring Festival.

Qingming promotes sales of clothing, but merchants do not talk about festivals.

As the first small holiday in the year, shopping malls and supermarkets held discount promotions, but only chose to avoid the theme of Ching Ming Festival.

Many clothing stores also launched new spring and summer clothing, footwear 5 to 30 percent off of the preferential activities, activities from April 2nd to 7 days.

Because Ching Ming Festival is a solemn and nostalgic holiday. When shopping malls sell hot clothes, they often bypass the clear words, but are the main themes of "season changing", "spring clothes" and "summer clothes", which are easy for consumers to accept.