CHIC At the beginning of the opening ceremony, the concept of "returning to nature and seeking innocence" was adopted. Children's wear The exhibition area has become a well deserved popular spirit. In the 11 thousand square meters of children's living hall, 120 high-end children's wear brands have been brought together. All the brand booths have done their best. Storyhouse, CHIC2011 children's book fashion collection, and the discovery of CHIC tide boy. The fashion little Potter contest has attracted many attendees.
11 thousand square meters of "children" Life hall "Enriched the history of Chinese children's clothing. 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Via market Competition test, some local children's clothing has gradually grown into a well-known brand. Children's clothing in China brand Business has become increasingly diversified, and competition among brands has intensified. As a result, many children's clothing began to play a lot of brand combination, such as Dongguan pig pig. The brand of banpig Banna banner, little pig Banna, and love Hema and so on have made a brilliant appearance at this CHIC exhibition, which fully demonstrates the elegant demeanor of piglet Banna as the leading brand of the industry. Another successful example of the multi brand strategy is the PhD frog listed in Hongkong last year. After years of steady development, its own brands include doctoral frog, Baby2, Dr.Frog, and Harry, Potter, NBA and other authorized brands. Brand development and diversified strategies have made Chinese children's clothing enterprises a great success.
The development of Chinese children's clothing evolved from the initial small brand management to the row of brands nowadays, which is a qualitative leap. However, China's market is vast, and its consumption is numerous. While the local children's clothing is growing and developing, foreign brands are also constantly rushing inland, and the offensive market is very fierce. The high-end children's clothing market in many areas is monopolized by "foreign brands". This year's first exhibition of CHIC's famous Korean children's wear brand Chi Chi has become a bright spot in children's wear exhibition area. In the market competition with international brands, local children's clothing also exposes some shortcomings, starting late, with a relatively simple brand concept, cultural connotation, obsolete and superficial, design tension is also slightly weak, fashion sense and personality are not as bright as foreign children's clothing.
How to strengthen children's clothing design and deepen the connotation of brand culture has become China's children's clothing. enterprise Have to think about a problem. The key to upgrading the design level and upgrading the brand strategy is to uphold the principle of "people first". This "person" refers to children's wear design and children's wear brand operation talents. According to China clothing human resources agency CFW China apparel talent network data show that in recent years, our full-time children wear workers continue to be scarce, especially the professional designers of children's clothing industry are hard to find, but many children's clothing designs are unified and part-time by adult fashion designers, resulting in poor research and development of children's clothing, lack of in-depth study of the group, and lack of accurate grasp of the trend. The continuous invasion of foreign mature brands, the rise of local brands, the success of children's clothing brands to occupy and steadily in the market, capture the hearts of consumers, the major children's clothing enterprises should be in the designer and brand marketing personnel management and team building.
CHIC2011 has been successfully concluded. The flourishing of children's wear exhibition has become a strong miniature of the development of Chinese children's wear brands. It also shows the bright future of Chinese children's clothing and the future full of hope. In the trend of increasingly sophisticated market segmentation, designers will undoubtedly have a clear division of labor. With the continuous deepening of the market, the demand for personnel will also greatly improve, and more and more full-time children's wear designers will come to the stage and repeat their titles. Let's shoulder our mission expectation: Chinese children's clothing will develop rapidly, or it can bloom in the international arena to show the unparalleled charm of Chinese children's clothing.
