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D&G&Nbsp; 2011 Autumn Winter Series Will Become A Masterpiece?

2011/4/7 14:50:00 72

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According to a recent report by the fashion industry authoritative media, in view of the fact that the D&G is the key factor for the profit growth of Dolce &Gabbana, the board has considered incorporating the sub line into the main line.

A spokesman for Dolce &Gabbana declined to comment on the news.

Milan

Armando Branchini, vice chairman of Inter Corporate, a consultancy, points out: "the emerging market based on Asia is rising. From this perspective, the decision to close D&G is unwise."

Retailer

They also expressed their views.

A Italy retailer said: "Domenico Dolce and Stefano Gabbana want to concentrate on the main line of Dolce &Gabbana, I am puzzled.

We need to know that the D&G sub line can generate four hundred million euros in sales a year, young and energetic and well managed.

The news hurt retailers.

Take me for example.

Main card

No cold, but never miss any season's D&G. "

D&G's latest series released in 2011 autumn winter Milan fashion week.

As the main line of Dolce &Gabbana 2011 autumn winter series {page_break}

The news is clear because the company is about to carry out relevant financial planning.

"The original two brands are mutually exclusive," the person familiar with the matter said.

The price difference between D&G and the main card is not big. This problem has been troubling designers.

Two years ago, they had obviously made a mistake in raising D&G pricing.

As a sub card, D&G is too expensive, which also brings obstacles to its positioning and sales. "

Of course, D&G's new move also surprised him. After all, its sales momentum in Asia and Eastern Europe was very strong, even more than that of the main brand.

A Russian retailer claims that D&G is "cost-effective, and performs better in the Russian market than Dolce &Gabbana".

"Although official news is not available, the industry generally believes that the 2012 spring and summer series will be the last quarter of D&G," he said.

&G and Dolce &Gabbana two branches

brand

Designers Domenico Dolce and Stefano Gabbana

D&G annual Poster

D&G once belonged to the Ittierre company of Italy fashion giant IT Holding group.

In 2005, the brand ended up with 12 years of cooperation with Ittierre company to restore freedom.

In 2007, Dolce &Gabbana increased its investment in D&G and launched its own 2007 spring summer series.

D&G headquarters building in Milan covers an area of 54000 square feet and costs 48 million dollars.

Designers repeatedly emphasize that D&G has its own style and soul independent of the main card.

In 2009, D&G's store took on a new look. It removed the sub standard "Dolce &Gabbana" below Logo and launched a new global retail plan.

In the spring of 2010, the company issued a signal to shut down the D&G. From the autumn and winter of that year, the D&G stopped in Japan.

Cristiana Ruella, a member of the company's board of directors and business director, said: "although the Japanese branch has implemented the new strategy of" expanding the scale and focusing on the mainline ", the shops and markets have no response.

But last spring, in order to catch up with the Expo, Shanghai opened two new D&G shops.