Silk Road Group Ling Lanfang: Hu Silk Successor

From a small cocoon producer to the National Cocoon silk industry's lifetime achievement award, from the laid-off reemployment to the Huzhou miracle of "Fengyun and Zhejiang businessmen"; from the initial 21 people to 30 million liabilities, to the biggest silk manufacturing in China today.

Transformation and upgrading, both wind and rain, break down and innovate the speed of life and death.

Today, the silk road holding group, under the leadership of Ling Lanfang, shoulders the mission of "serving the country by industry, producing goods for the people, diligently supporting families, and educating people by culture". In the process of pformation, upgrading, adjustment and revitalization, it is leveraging cultural inheritance and technological innovation in the pformation, upgrading and adjustment and revitalization.

All this stems from him.

Perseverance originates from love.

"From the beginning of the 17 year old factory to do cocoon workers, 40 years ago, silk has long been the whole of my life.

As a successor to Hu silk, shouldering not only a thriving business, but also a cultural inheritance and responsibility.

The reason why we persist in this way and strive for it is that we can dedicate ourselves like the spring silkworms, warm others, and carry forward the silk culture.

"Silk" for life

"I am not a dragon, I am a worm, a worm among workers."

Workers, the next word "heaven", there is another worm, is "silkworm".

This is my pursuit and will be my fate.

Beautiful Huzhou, Tianhua treasures, outstanding people.

As early as more than 4700 years ago, the mulberry silkworm reeling silk has been started.

During the Ming and Qing Dynasties, raw silk exported from Huzhou alone accounted for more than 1/3 of the total amount of the whole country in Shanghai.

In 1851, Hu silk's debut on the first World Expo was even more amazing.

It was in such a culture that Ling Lanfang, a small boy, went to a silk reeling factory when he was 17 years old and graduated from high school.

From then on, he became indissoluble with the factory and silk.

It seems that everything is predestined.

However, in the early 90s of last century, the old state-owned enterprise was on the verge of bankruptcy, and 33 years of service was bought out of 28500 yuan.

Ling Lanfang, who was unwilling to be so "laid off", led more than 20 former state-owned employees to start their own businesses.

Even if thousands of "4050" employees and liabilities about 30000000 were collected, the heavy burden did not bend his spine, and the difficulty did not make him afraid. Because he firmly believed that Hu silk would be able to reinvigorate its strength and enter thousands of households.

He resolutely carried out the important task of revitalizing Huzhou silk and creating national brand.

Under the force of "dropping trousers and equipment", under the tenacity of "no matter how hard it is to bite the bullet", Ling Lanfang has succeeded in achieving "reeling automation, weaving digitalization, clothing branding and internationalization of home textiles".

He not only realized the loss of profit, but also regenerated brilliance in his hand.

From the investment of 50 million yuan to build integrated silk making, digital weaving, silk clothing and silk home textile industry chain integration, to purchase home textile research and development center, to enhance the added value of products; from the implementation of the strategy of "straddling Zhejiang, the development of silk", to "silk into the home textile industry, home textiles into the silk age" concept, from the help of the world's "Fuchun mountain map" to the world, to create "happy Sha" brand; from independent innovation, pformation and upgrading to become China's silk home textile product color research and development base.

Through innovation and development, Ling Lanfang took a few years to pform a traditional manufacturing enterprise into an advanced manufacturing enterprise with independent research and development, independent marketing and independent brand, and perfect combination of advanced manufacturing industry and modern service industry. Under the double wheel drive, the Silk Road realized the rapid development of both wings.

Today, Ling Lanfang, who is nearly a year old, is still passionate and ambitious. Silk has long been integrated into his life.

It is gratifying to note that a great silk kingdom is under the leadership of Ling Lanfang, and is growing stronger and stronger.

Love and warmth

"I have food to eat, you will not drink porridge; I have gruel to drink; you will not drink soup!"

I'll lay off my wife again.

You will not be laid off until my wife is laid off.

We are advancing together, embracing and heating, working hard, and working together to achieve retirement.

"Help forward, hug each other to keep warm."

This is Ling Lanfang's most widely spoken sentence.

In 2002, the entire silk industry of Huzhou was once in a predicament. All factories ceased production and business, and tens of thousands of silk factories were faced with reform and laid-off.

Only "Chang Rong", a silk enterprise listed by the municipal government as No. 1 project, has been shut down for more than a year, and 2989 workers have to be laid off to resettlement.

The announcement of the investment auction has been published for more than 100 days.

"Thousands of employees in this enterprise used to get along with me all the time. These brothers and sisters who were around 40 or 50 years old stayed in this post for decades. Ten thousand or twenty thousand yuan had bought decades of working years, and I had a deep understanding of such a situation.

They have no other skills. If I do not buy, not only a team will be dispersed, but how can they survive when they walk out of the factory and go to society?

It is so good and so full of responsibility that Ling Lanfang takes the job of nearly 3000 "4050" employees.

At that time, he lived in three families and lived in 40 square meters.

It is with this responsibility and responsibility that Ling Lanfang has made the "Silk Road" a "strong enterprise" from a "disadvantaged group".

100% renewing the labor contract, we can accomplish 100% five risks and one gold in retirement, and 100% guarantee the highest wage income in the same industry.

Whether it is a request, answer, or something to do, there is no help, whether it is business efficiency, or the financial crisis or cocoon shortage years, employees are always increasing the wage by 12%-15% ratio, there is no distinction between the boss and the staff, only the division of labor is different, because they are all Hu silk successor, is a family.

Ling Lanfang warmed the hearts of every employee with selfless love.

Promises plate into actions and responsibilities accomplish careers.

Ling Lanfang has acquired or reorganized 7 state-owned restructuring enterprises, resettlement and diversion of more than 5000 reformed employees, and more than 2000 direct "4050" brothers and sisters.

Today, the Silk Road Group has developed rapidly under his guidance and has become a leader in the silk industry.

By the end of this year, the sales volume of the silk road has reached 2 billion yuan.

Dream for 100 years

"At present, the silk road is accelerating pformation and upgrading, which is the key to the survival and survival of the group in the future.

Therefore, we must continue to innovate and develop, with the help of cultural innovation and technological innovation to achieve double wings, so that we can continuously improve the added value of products and embark on the road of differentiated sustainable development. Only in this way can we build a century old enterprise.

Reading is Ling Lanfang's greatest hobby, and books are everywhere in his office.

He could not sleep without reading 3 hours a day, rather than reading books, rather than studying his mind and keeping pace with the times.

It was with his persistence and refinement that his life became so calm and confident, sagacious and deep.

Life is like chess game Bureau.

For future development, he has long been confident.

In order to realize the dream of a hundred years and take a good step in pformation and upgrading, Ling Lanfang formulated the two step strategy.

"The first stage is the key to the foundation and the momentum. First we must upgrade the old industry, the old equipment, the old system and the old market to new equipment, new technology, new varieties and new markets, pform the traditional manufacturing industry into an advanced manufacturing industry, and create two smiling curves, that is, the smiling curve of the enterprises: enhancing the R & D capability and marketing ability; and smiling curves of the products: improving the technological content and cultural content of the products."

Ling Lanfang confidently said: "the second stage is to layout in the whole country, pfer the former process of silk manufacturing to the central and western regions where the raw materials and labor force are relatively abundant, and keep the high value-added post process process in local development, push the R & D and brand release to the first class cities, and spread the complete channels at home and abroad, online and offline.

And gradually establish four major centers of R & D, manufacturing, brand and marketing, and finally go to the high-end line and create first-class brands.

And because of his excellent leadership and operational ability, Ling Lanfang has been awarded the title of outstanding entrepreneur in Zhejiang Province, the advanced individual of the country's re employment, the ten leaders, the 30 years of reform and opening up, and meritorious entrepreneurs.

"The mountain doesn't come, let's go.

We can sail in the past.

No wonder the confident silk road people are singing loudly:

We dance the silk dance to the sky, colorful clouds and fairies.

We spread silk to the ground, beautiful mountains and rivers, beautiful homes.

We spread silk to the world, harmony and love, happiness and sweetness.