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MOFCOM: Consumers Need To Focus On Online Sales Of Fake Brands.

2011/4/7 14:49:00 67

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Consumer Network Sales Ministry Of Commerce

According to the "fake brand" of online sales, the Ministry of Commerce revealed yesterday that the SAIC has investigated and dealt with a number of issues recently.

Electronic Commerce

And the key cases in the field of online shopping.

Sealing up 8 Taobao stores

It is understood that two ministries and inspectors in Guangdong and Shandong have investigated Taobao and eBay's online infringement cases.

The 8 online shops, such as "beautiful heart Jia Yuan" and "Starlight communication", have been seized, including more than 12800 online shops, such as clothing, handbags, wallets, mobile phones, watches, audio-visual products, health products and medicines, which are suspected of infringement, including Armani (Armani), Burberry (Burberry), Timberland (Levi), Levi's (Levi 's), LV (LV), Chanel (Chanel), Chanel (Nokia) and other international brands.

The Ministry of Commerce revealed that the investigation was carried out.

network

One of the characteristics of the infringement cases of counterfeiting and shoddy shopping is that the criminals have caught some consumers' advocating of international brand psychology, with fake brands and low prices as bait. Besides, Taobao, eBay and other large online shopping platforms have become the most serious areas of infringement and counterfeiting.

It is understood that clothing, cell phones, watches, audio-visual products, health products, medicines and fashion products become the focus of infringement.

The Ministry of commerce also said that such crimes are large, extensive and low in value, and present a cross regional, organized division of labor and professional collaboration.

Taobao has already investigated itself.

Reporters yesterday on Taobao, type "

"The search results are as high as 217231, ranging from low to high, and the lowest price is 1000 yuan.

The reporter opened a popular 2011 new handbag, which showed that 67 items were sold in the last 30 days.

However, the search page shows that the price of the package is 3200 yuan, while the price on the specific page of the product is 304 yuan to 3040 yuan.

In the paction record, the paction price between the buyer and the seller is 323 yuan.

This is not a case on Taobao.

For example, another best selling belt, the search page price is 1225 yuan, but the actual paction price is only 98 yuan, and the merchant shop bid for "LV" products are mostly claiming a price of 1225 yuan, but the actual sales price ranging from tens to more than 100 yuan.

The store made it clear that the belt was modeled on genuine 1:1.

As a platform for investigating counterfeit goods, Taobao has also investigated itself.

Alibaba B2B (1688.HK) announced in February that it had cleaned up about 0.8% or 1107 members of the "China supplier" suspected of fraud last year, and the company's CEO (CEO) Wei Zhe and COO (chief operating officer) Li Xuhui therefore resigned.

Taobao also announced recently that the joint venture LV, GUCCI, Levi's, Chanel, apple, Estee Lauder, Samsung, Panasonic, SWAROVSKI and other 89 major international manufacturers have held network rights protection actions.