&Nbsp In The Post Anti-Dumping Era; Domestic Shoe Companies Seek To Return To The EU Market.

April 7th hearing from March 31st, the European Union formally suspended 16.5% of the leather shoes produced in Vietnam and China.

One data shows that from 2006 to the end of 2010, because

Dongguan: shoe companies begin to focus on EU orders

With the cancellation of anti-dumping duties, the cost of exporting leather shoes to the European Union has been greatly reduced, and some enterprises have begun to calculate the European Union's orders.

Li Lianqing, assistant general manager of Dongguan Mei Hua shoe industry Co., Ltd., said that although the current export of Dongguan shoes is mainly the United States, but these two days, when chatting with colleagues, everyone has begun to talk about the future to pick up more foreign orders.

But many companies said they had no plans.

"It depends on opportunity."

Qi Yaochang, chairman of Dongguan Yin Sheng footwear industry, said that the company has been exporting to the EU market less, and will not deliberately change its export strategy because of the cancellation of anti-dumping duties.

The products of the oasis footwear industry are also mainly exported to the US market. Jiang Jianzhong, general manager of the company, said, "there is no plan to increase exports to the EU."

He explained that the company's customers are mainly in the United States, relatively fixed, will not change at any time, and contact with new customers, it takes time to understand habits and running in.

Li Lianqing believes that the EU's abolition of anti-dumping duties will give enterprises more choice in the export market, but the volume of exports will not grow very fast. This is a gradual process.

Chengdu: shoe enterprises open up pformation and upgrading curtain

The head of Sichuan footwear import and Export Chamber of Commerce said that the cancellation of up to 16.5% of the anti-dumping duties would further stimulate the export of Sichuan shoes.

According to customs statistics, in 2010, the total exports of Sichuan shoes to the EU accounted for 22.6% of the industry, reaching 168 million yuan, an increase of 62.6% over the same period last year, the most growth of all export markets.

The industry sees growth as the result of accelerated industrial pfer.

Peng Jun, chairman of Sichuan West shoe industry operation Co., Ltd., said that the labor shortage of the coastal shoemaking enterprises is as high as 50%, thus raising the climax of the coastal order pfer.

Internationally renowned brand ZARA intends to hand over the annual orders of 40 million pairs to Chengdu shoe enterprises. Belgium Ge Tian Na group has set up an office in Chengdu, and the annual order will reach about 30 million pairs.

Most of the orders coming from coastal areas come from Europe and the United States, which will also bring about shifts in trade and mode of production.

"The upgrading of Sichuan shoes will be opened this year."

Peng Jun expects that more than 60 enterprises will receive EU orders this year, and the production line will also double in Chengdu.

Since last year, the production base of Chengdu shoe industry has been pferred to the surrounding area, and the headquarters base in Wuhou District, Chengdu is devoted to R & D and marketing.

The future Muchuan Yi Bai Lan shoe industrial park will gather dozens of production and supporting enterprises from coastal areas and Chengdu.

In Wuhou District, Chengdu, the Sichuan shoe export base, which can accommodate 150 enterprises and invest 300 million yuan in total, is speeding up the construction of the export exhibition center. It is expected to be officially put into use next year.

The center will integrate orders, technology research and development, intensive marketing, information dissemination and financial services platform to become an intensive marketing platform for Sichuan shoes.

Wenzhou: European leather shoes orders start to pick up {page_break}

"Recently, there are so many foreign businessmen that our foreign trade staff are busy."

When answering the phone call of Kangnai group responsible person, there were all kinds of busy voices on the other end of the microphone. Although it was not yet possible to make specific statistics on the increment of orders, he was very pleased with this change.

"Pulling off anti-dumping duties, to a certain extent, has reduced the cost pressure of EU buyers and promoted the competitiveness of Chinese shoes in the EU market. This is a win-win move."

It is also a giant group of leather shoes exporters. Recently, there are also signs of backflow of orders.

90% of the group's exports are concentrated in the European Union and North America. As China's shoe making costs are higher than those in Southeast Asia and the anti-dumping duty is 16.5%, some of the original customers continue to maintain because of the group's appropriate subsidies. Some customers are unable to accept the substantial increase in procurement costs. In the past few years, some of the orders have been pferred to Southeast Asian countries such as Indonesia.

"Now, the European Union buyer has the profit margin which this part vacated, still is willing to reissue to the Chinese shoe enterprise."

Since the EU imposed anti-dumping duties in 2006, the growth rate of AOKANG's exports to the European Union has been greatly affected. The average annual growth rate has doubled every year before 2006, and it is almost impossible to develop new customers after taxation.

But from the end of last year, European customers expected that the anti-dumping duty would be abolished and gradually become active.

AOKANG's largest customer in the European Union, GEOX, has increased by nearly six or seven orders over the same period last year, while some European customers who have barely placed their orders in the previous two years have recently started placing orders with AOKANG.

"From last year, the order of European leather shoes began to show signs of warming and recovery, a significant increase over 2009."

Wenzhou shoe leather industry association secretary general Xie Rongfang said.

Shishi: shoe enterprises tighten up to seize the EU market share

Zhu Daming, deputy general manager of Shishi rich bird group, said that the EU had already heard that the EU would cancel its leather shoes measures to China, and this time it was finally realized.

It is understood that most of the production orders of fortune bird group were signed in the second half of last year. It is a little difficult to increase orders. It is necessary to start developing EU market orders in the second half of this year.

The company said that the lifting of anti-dumping measures is a loose tie to enterprises, and the parties are standing on the same starting line. Enterprises will take the initiative to strengthen contact and communication with the European Union customers, plan closely the trade plan for the second half of the year, strengthen scientific research and energy conservation, and strive to gain a firm foothold in the new round of international competition.

Vigilance: Chinese shoe enterprises need to pass five passes.

Although Chinese shoe companies have won the "shoe war" marathon, it does not mean that Chinese shoe companies can rest easy in the future.

While announcing the abolition of anti-dumping duties, the European Commission has also begun to seek new regulatory measures and introduced five measures aimed at Chinese shoe products.

Specifically, weekly monitoring should be conducted to ensure that there is no unfair behavior, so that imported footwear products can be used to make mandatory labels to identify the origin labels, strictly monitor whether our footwear companies have infringed intellectual property rights, ask the Chinese government to open up the high-end shoe retail market, and pay attention to the situation that our footwear enterprises enjoy all kinds of government subsidies.

Xie Rongfang, Secretary General of Wenzhou shoe and leather industry association, suggested that shoe enterprises should be cautious when they increase export orders to Europe, prevent the "blowout" of exports to Europe from April, pay attention to the diversification of the market, and at the same time, constantly improve the product quality and increase the added value, so as to avoid low price competition.

According to introduction, the average export price of leather shoes in Wenzhou is only $12~13, and the added value is not high.

In addition, technical barriers and trade barriers in all aspects of the EU are continuing. Especially for all raw materials, the REACH regulations are very strict, and the relevant enterprises should not be careless.

Wang Zhentao, President of AOKANG group, said that enterprises will take the initiative to go out and strengthen cooperation and exchanges with international shoe enterprises through the establishment of R & D, procurement centers and acquisition of international brands abroad, so as to achieve win-win development and truly solve the foreign trade friction.

He also stressed that the Chinese footwear industry must take the initiative in the international arena. It is necessary to improve the value added of product development and brand, develop diversified markets, optimize the structure of export products, and ultimately win the quality of products in the international market, rather than relying on low prices.

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At present, some areas with footwear products manufacturing and export have begun active action.

In March 18th, Wenzhou, Zhejiang, one of the birthplaces of China's shoe and leather industry, signed a cooperation agreement with the China Light Industry Arts and crafts import and export association to build a "China footwear export base".

According to the agreement between the two sides, the China Chamber of Commerce for the import and export of light industrial handicrafts will provide information on the production, trade and science and technology of domestic and foreign related products to Wenzhou shoe manufacturers, and organize services such as exhibitions and promotion teams at home and abroad. The Wenzhou municipal government will give full play to the radiation effect of the export base, increase the support of technology, brand, market and information, lead the pformation and upgrading of the shoe leather enterprises, expand the market, truly build the "China Shoes Capital" into a national regional brand, and build the export base of Chinese footwear into a demonstration base for the pformation and upgrading of foreign trade.

In 2010, the Wenzhou shoe leather industry completed a total industrial output value of 78 billion yuan, achieving 675 million pairs of footwear exports, and products sold to 150 countries and regions in the world. Footwear exports accounted for five of Zhejiang's three strong.

In addition to Wenzhou, in recent years, Fujian Quanzhou enterprises, which also have the advantage of shoemaking, have increased R & D investment and brand building, such as Anta and 31st degree.

For example, the sales volume of Anta company increased by 30% in 2010, the profit increased by 40%, and the tax revenue reached 700 million yuan.

Ding Shizhong, chairman and chief executive officer of the board of directors of the company, believes that the success of this achievement is mainly due to the success of the brand and the breakthroughs in independent innovation and R & D investment.

In 2010, Anta invested more than two hundred million yuan in research and development, more than 30 patents were added, and a design center was set up in the United States.

China shoes encounter EU anti dumping memorabilia

On the 7 th of 2005, the European Commission carried out anti-dumping investigation on China's labor safety shoes and some leather shoes.

By the end of November 2005, the European Union completed the anti-dumping sampling inspection of 13 leather shoes enterprises and 4 labor insurance shoes enterprises in China. Among them, leather shoes hit the hardest hit area in Guangdong, and Wenzhou shoes accounted for the main part.

In February 23, 2006, the European Commission recommended that a provisional anti-dumping duty be imposed on leather shoes from China and Vietnam for a period of six months from April 7th.

In March 8, 2006, Wenzhou, Guangzhou and Quanzhou, the three largest shoe Producers Association, jointly established the "anti dumping response alliance" and issued a preliminary position document in Guangzhou.

In March 16, 2006, the 25 countries of the European Union voted to decide whether to impose anti-dumping duties on leather shoes from China and Vietnam.

In March 23, 2006, EU members voted to impose a 4.8% tariff on all leather shoes exported to the EU from April 7th and increase to 19.4% by October.

In October 7, 2006, the European Union formally launched a 2 year anti-dumping duty on leather shoes originating in China.

In October 2008, two years of anti-dumping duty expired, and the expiration of the review was completed. During the period, anti-dumping was still implemented.

January 2009, the European Commission sent an investigation team to AOKANG and other Chinese shoe enterprises to conduct on-site field verification.

In December 2009, the meeting of the chairman of the European Commission decided to extend the 16.5% anti-dumping duty by 15 months.

In April 8, 2010, the Chinese government appealed to WTO to start the WTO dispute settlement expert group proceedings.