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    YOUNGOR Will Start Network Sales.

    2011/4/8 8:49:00 73

    YOUNGOR Network Marketing Multi Brand Strategy

      

    Youngor

    Li Rucheng, chairman of the group, said that after the global financial crisis, YOUNGOR began to implement more.

    Brand strategy

    。

    "

    Internet sales

    For YOUNGOR, it is still in the exploratory stage, and YOUNGOR is also working with several companies to discuss relevant cooperation.

    "Li said that in the future, YOUNGOR may launch network sales in areas where the existing sales channels are not covered. The plan has not yet been finalized.


    Li Rucheng believes that after entering the twenty-first Century, European and American clothing enterprises use information technology as the means, ZARA, H&M and other inexpensive, popular fashion, rapid response to the market of "fast fashion" brand rise, the gap between Chinese clothing brands and foreign brands has not narrowed, but widened.

    "To build the international popularity of Chinese clothing brands, we need to pay enough attention to the development of clothing brands.

    "


    It is understood that in the current YOUNGOR sales channels, in general, shopping malls and self owned shops account for 40% of the total, group buying and licensing sales account for 10%.

    According to YOUNGOR's new brand development strategy, in the next 5 years, YOUNGOR's clothing business revenue will grow at an annual rate of about 15%, and achieve the goal of doubling revenue after 5 years. The main source of revenue is two markets in China and the United States.


     
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