Bosteng Men'S Wear: Four Seasons Fashion Transformation And Speed Up

The nineteenth China Clothing and accessories The Expo (CHIC 2011) has more than 1000 apparel costumes from 19 countries and regions in the world. brand This is the largest fashion event in Asia. The world famous brand Bosideng carries its Bosteng Menswear, BOSIDENGRICCI (Rui Qi), ice cream and agent's top trend brand Rocawear (rokwell). Exhibitors The brand is distributed in the three major exhibition areas of E1, E2 and E3, with a total exhibition area of about more than 1200 square meters. The products span the main fashion areas such as winter clothes, casual wear, men's wear and women's clothing. Bosideng has accelerated the new achievements in the transformation and upgrading of the world-renowned brand integrated apparel brand operators, and has won wide attention. Jing ran - 2011/2012 Bosideng The trend of autumn and winter was released on the same day in the first workshop of D PARK Beijing club. This is the fifteenth time that Bosideng has only represented the Chinese winter clothing to the world, and has become the focus of attention in the fashion industry.
In the afternoon of March 28th, Lee Hom, a spokesperson for Bosteng men's clothing and a talented musician, joined the Bosideng booth to help him. Bosideng men's clothing is a key project of Bosideng four seasons fashion transformation. After more than 6 years' deep tillage operation, the brand has been successfully raised. At present, there are nearly 1000 stores in the country. In 2010, the sales volume reached 980 million yuan, and the proportion in the total sales volume of the group increased to 7%.

Be located Leisure time Exhibition area of the United States Hip hop dress The brand Rocawear (lvca) is cool and stylish and unique, becoming the most dazzling star in the casual wear brand. This international top trend brand operated by Bosideng agency has opened its first concept store in Shanghai at the beginning of the year. It will launch online shopping mall in China in the future and launch the expansion plan in Beijing, Shanghai, Tianjin, Chongqing and other provincial capital cities. The prospect is unanimously optimistic by the industry. Bosideng also entered the Chinese women's clothing market, and directly invested in the BOSIDENGRICCI (Rui Qi), a new women's clothing brand. It also increased the capital and stock of Shanghai's Xu Gao fashion and Shanghai Rambo children's products, and constantly renewed its brand fashion and vitality.

Gao Dekang, vice president of China Fashion Association and chairman of Bosideng, said that since 1996, Bosideng has formed an indissoluble bond with CHIC exhibition. For Bosideng, CHIC exhibition is a platform for the display and inspection of brand and development strategy. Through the CHIC exhibition to find out their strengths and gaps, make timely adjustments, facing the new competition, we will have a lot of changes to do next. In his view, during the "12th Five-Year" period or even longer period, China's clothing industry will not be confined to the autistic system. Internationalization, urbanization, networking and fashion will become a new theme of industrial development and progress. To surpass industrial competition, we must improve the creativity level of clothing research and development, create brand culture and personality brand that penetrates the target consumer's mind, enhance the influence and reputation of the independent brand in the two international and domestic markets, and move towards the high end brand products with high design content and fashion creativity. "Bosideng is through the strategic adjustment of multi brand, diversification, serialization and differentiation, to seek the combination point of product and brand, enterprise and industry, and grow into a brand with vitality and responsibility. Regardless of brand operation, internal management, talent reserves and so on, we must strive to be a world-class apparel company.

Bosideng is the leading brand of China's textile and garment industry, and is the only enterprise in the industry that has "world famous brand" and the national quality inspection award. Its down jacket product has won the Chinese market sales champion for 16 years. The market share of the four major brands (Bosideng, Xue Zhong Fei, Kang Bo, Bing Jie) is nearly 40%, and the brand value is 18 billion 16 million yuan. In the next five years, Bosideng will consolidate its leading position in the domestic down garment market and strive to build a world-famous professional brand of down garments. At the same time, we should adhere to the brand building with value as the core, innovate constantly in the system of brand, R & D, technology, management, marketing and so on, and strive to transform into a comprehensive garment enterprise with Down garments, men's wear, women's wear, leisure, children's wear and outdoor products. At the same time, it will focus on the potential excellent brands and overseas sales network in the global market, and plan to accelerate the extension of the company's sales terminals in the international market in the form of mergers and acquisitions, equity investment cooperation, and achieve breakthroughs in a wider range and higher level.