EU Anti-Dumping Ends &Nbsp; Where Is The Way For Chinese Shoe Enterprises To Go?

April 8th hearing

Chengdu high Zhao Xinmin

Chengdu is one of the four largest shoemaking industrial bases in China, and Wenzhou, Guangzhou and Quanzhou are also known as the "three states and one capital" in the footwear industry.

Chengdu is characterized by the production of women's shoes, which account for 7% of the world's women's shoes market.

For a long time, like other shoe making industry bases in China, Chengdu shoes products rely mainly on foreign markets.

After the international financial crisis, Brazil, Argentina and the European Union raised "anti-dumping" sticks to Chinese shoe products, and the foreign trade orders of shoe enterprises dropped sharply.

In 2009, Russia closed down the Cheel Guizo J J base market of Moscow's largest Chinese market by striking "gray customs clearance" and other reasons. Chengdu shoe enterprises were seized with tens of millions of products.

"In recent years, the export of shoes has become more and more difficult under the influence of" anti-dumping "and" RMB appreciation "in some countries and regions," said Lei Ming, deputy director of Chengdu economic and Information Committee. "

As a concentrated development area of Chengdu's footwear industry, Chengdu's Wuhou new town has gathered 80% of the local shoe enterprises. There are more than 1100 shoe making enterprises and more than 3000 shoe materials supporting enterprises in the region, with 140 million pairs of shoes produced annually.

Xu Bo, an expert in leather Department at Sichuan University, believes that although the footwear industry in Chengdu is larger in scale, some shoe companies are still in the state of hand shop management, relying on price competition. The market structure of enterprises is single, and their ability to resist risks is poor.

Chengdu, the United States and the footwear industry Co., Ltd. is a leading enterprise, the existing staff of more than 3000 people, 8 production lines, an annual output of more than 4 million pairs of shoes.

Liu Ying, assistant director of the company, said: "since 2008, the overall cost of shoemaking has been rising. Even in Western China, the advantages of raw materials, labor costs and so on are getting smaller and smaller, and profits are getting thinner.

The only way out is to promote industrial pformation and upgrading as soon as possible.

Fan Hong, deputy director of Wuhou New Town Management Committee, said: "at present, we strongly guide the footwear industry to pform its economic development mode, including developing domestic market, cultivating independent brands and enhancing competitiveness.

We also encourage enterprises to strengthen R & D and design and enhance value-added products. "

For a long time, China's shoe enterprises are mostly processed and OEM, lacking influential brands and earning only simple labor processing fees.

At present, many famous brands of shoes abroad are manufactured in Chengdu.

Under normal circumstances, OEM manufacturers can allocate up to 10% of the profits from a pair of shoes, and the profits of the other 90% are earned by foreign shoe makers with brand names and designs.

Liu Ying said: "now Chinese shoe enterprises do not lack equipment, lack of manufacturing technology, and lack of brand and design.

Building brands and establishing sales channels need a large number of personnel and capital investment. Although many enterprises are exploring the domestic demand market, there are not many enterprises that can really afford to work.

In addition, Chinese shoe enterprises generally do not pay much attention to research and design, but mainly rely on imitation.

European and American shoe manufacturers have to carry out product design through clear objectives, market research, design, production, design confirmation, and many other basic disciplines, including mechanics, ergonomics, environmental science and so on.

However, at present, most shoe companies in China are unable to study these contents.

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Liu Ying told reporters that at present, the design personnel of shoes enterprises are basically based on the traditional way of teaching the apprentice, and grow up from the edition teachers and the art workers. The knowledge level is low, designers with comprehensive development ability are few, and designers with higher education and practical experience are less.

Accelerating the readjustment of industrial structure and changing the mode of economic development is the theme of China's footwear industry in the coming period.

Thunderstruck: "how to seize opportunities and seize the opportunities for development is an important issue before shoe companies.

The government departments will take the parks and enterprises as the carrier to increase the introduction of independent brands, trading companies and design R & D institutions, and promote the rapid upgrading of local enterprises in the fields of design, R & D, personnel training and marketing.

Nowadays, Chinese shoe enterprises are relying on improving their quality to win the competitive edge.

The EU has dozens of inspection procedures for imported shoes. Therefore, Chengdu high Zhao Xinmin footwear industry has strict quality and material standards for each batch of styles, winning the best products.

Zhao Zhihu, chairman of the company, said that this year the order volume is expected to reach 800 thousand to 1 million pairs, with a value of 60 million yuan.

Xu Yong, vice president of China Light Industry Federation, said: "in the future, the modern large-scale industrial mode with high quality, high efficiency, low consumption and low emissions will become the direction of China's shoe industry adjustment."