International Purchasing Shrinks &Nbsp; Luxury Brands Aim At Second Tier Cities.

Global top brand Luxury, the most fashionable avant-garde fashions and accessories, the world's top brands of skin care products... As long as you need, international purchasing can be purchased for you. In the past two or three years, the small international fan business in Zhengzhou, Henan, is on the market. And the international purchasing business of the famous brand is a professional international buyer, a professional shop for international purchasing, and an online shop for international purchasing business.

A few days ago, the reporter noted that unlike the previous years, the international purchasing agent was getting hottest, and now the "site", which specializes in international purchasing, is shrunk.

　　 Henan International Purchasing: high and small, small crowd pursuit

Talking about international Buying on behalf of Zhengzhou residents are most familiar with two forms: one is the international purchasing online shop; the other is the international purchasing business.

For many people, the word "international buyer" exists only in magazines and TV plays. In fact, as early as 2008, there were a number of such international buyers in Zhengzhou. They have been active in developed cities such as Beijing, Shanghai and Shenzhen. They are sensitive to international fashion, elegant in taste, unique in vision and rich in experience. They are able to make good decisions and make purchases according to the market judgement. They are low-key customers for the "baby" in the Zhengzhou market.

However, the reporter noted that the "site", which is now specialized in international purchasing, is shrunk: the large professional international purchasing shop on the west side of the Henan hotel is now much smaller than the original one, and the international purchasing shop on the Weiyi road is also shrinking.

Compared with the high purchasing power of these purchasing shops, the online sellers of international purchasing agencies and many international buyers who have already made famous names are much more moist. A shopper who was mainly bought by his friend as an international purchasing agent revealed privately that he had a large number of customers and was very stable.

He analyzed that in the past two years, more and more people were playing the banner of international purchasing, and there were different channels of eye buying and purchasing. After the emergence of some non-standard purchasing behaviors, the enthusiasm of many high-end consumers was discouraged. But judging from his feelings, there is no shortage of people who are willing to consume and have the ability to consume these international names in Zhengzhou. In his view, as long as these people can solve the question of the quality of international famous brands, the interests of these people will be considerable after they are released.

Henan's department stores: international famous products, gradually enriched

Compared with the international purchasing industry, the department store in Zhengzhou is much more confident.

After the introduction of GUCCI by Denis people's store, the three international fast fashion brands of ZARA, H&M and UNIQLO will gather in Zhengzhou.

Looking at the whole business market in Zhengzhou, more and more international names and brands are becoming more and more popular. This is definitely a good thing for Henan consumers.

"I am a very petty woman," said Ms. Feng, a white collar who lives in eastern Zhengzhou. "I especially like the international brand of skin care products and clothes. 10 years ago, I wanted to buy these big cards, so I could only bring some relatives or friends abroad to help me take a little or buy some through the duty-free shops. Sometimes, I will go to Hongkong, Beijing and Shanghai to go shopping with my friends. Now, Zhengzhou has more and more international brands, so it will be very convenient to buy anything later. " And consumers like Ms. Feng are not the only ones in Zhengzhou.

Famous brand market in China: big brands are moving into second tier cities

With the increasing popularity of the international big line-up in our province, a phenomenon has also attracted the attention of many people in the industry: the second tier cities like Zhengzhou seem to be favored by many international brands in the past two years.

In fact, this is not difficult to understand. After all, since the global economic downturn in 2009, China's economy has maintained steady growth, while Henan's GDP has been growing steadily at an annual rate of 10%.

In Beijing, Shanghai and other cities, the international major lineup has basically stabilized. Under such a background, many luxury brands that did not consider the Henan market at the invitation of Henan's local shopping centres entered the Henan market. The sale of these big names in Henan has not disappointed these big names. Like GUCCI on the first day of trial in Zhengzhou Denis department store, Henan consumers contributed more than one million yuan to its sales. And since the beginning of this year, LV has sold very well at yulaif Fu boutique.