Professional Department Stores Play Big Cards

According to Gao Li International, GAP, one of the largest clothing retailers in the world, is expected to be located in the 858 city square of Binjiang Road business circle.

From a few years ago, the ZARA as a new way of shopping, frequent access to such stores now, from the international fame only to buy, to the subway, LV, GUCCI...

The acceptance and consumption ability of consumers in the city are increasing exponentially.

A few days ago, Wang Bingdong, Secretary General of the Municipal Department Store Association, said that there are only two directions for the development of commercial enterprises in this city. They are either middle or high-end professional department stores or shopping centers.

Recruit brands

Capacity expansion

According to the information released by Gao Li International, the world's largest garment

According to statistics, last year, 24 large shopping malls in the city imported more than 2400 famous brands at home and abroad, and this year will continue to introduce a number of international first-line department stores and well-known restaurants nationwide.

The department stores are more competitive. Only six stores that have one friendship have planned to introduce 276 new brands, 324 reshaping brands and 221 brand refunds this year. The total amount of brand adjustment has reached 821, and the adjustment area exceeds 50 thousand square meters.

At present, there are about 19 department store projects that are accelerating the construction and implementation of the project. Every new commercial project will be presented with several high-end brands. Estee Lauder, L'OCCITANE, Armani, FENDI, FANCL, SISLEY, Paul Smith and so on will have a strong sense of residence.

The industry said that high-end will become the biggest feature of Tianjin commercial real estate development in 2011.

Promoting consumption

Retail sales of department stores remain high

Recently, at the China department store summit held in Beijing, Yu Qiang, deputy director of the Municipal Commerce Commission, said that during the period of 11th Five-Year, the retail sales of social commodities in Tianjin maintained a growth rate of nearly 20%, reaching 19.3% last year, ranking the top three of the national growth rate.

Meanwhile, the retail sales volume of retail sales in this city has maintained about 25% in recent years.

It is estimated that by 2015, the city's society

Create environment

Enterprises everywhere are optimistic about Tianjin potential

According to Wang Bingdong, not long ago, the city went to Hong Kong and visited the Shenzhen delegation successfully, and many enterprises expressed their intention to invest in Tianjin.

In June, Tianjin will hold a seminar on the development and innovation of high-end department stores and the docking of famous shops and famous stores, so as to promote cooperation between department stores in various provinces and cities and well-known retail enterprises abroad.

Yu Qiang said that the city's department store retail business has just started, and the low cost is the opportunity for all kinds of commercial enterprises to enter Tianjin.

With the development of intercity traffic, the commercial potential of Tianjin will become more apparent. This city is becoming the next high-end commodity gathering place and consumption center.

Industry analysis

Traditional store pformation in high-end

Developing integrated business facilities

"There are two ways for a department store in Tianjin. One is to make high-end professional department stores, the other is to develop shopping centers." two

Shopping mall is like Wanda Plaza. Besides department stores, supermarkets, entertainment, fitness, catering and so on, it is a comprehensive business facility serving a region.

At the same time, there are many traditional department stores in this city to develop in the direction of professional department stores, especially the vast majority of department stores in Binjiang Road business circle.

Wang Bingdong said that now basically all department stores are making brand adjustment and moving towards high-end, which is also an inevitable trend for professional department stores.

Wang Bingdong said that in order to achieve the great development of Tianjin's commerce, we must take the road of branding and service quality and enhance the shopping environment.

"Of course, high-end is not achieved overnight. More professional department stores should develop national brands, start with two or three line brands suitable for business circles and shops, and finally guide the commercial environment of this city to enter the brand competition, while developing VIP business to liberate department stores from vicious price wars."