British National Fashion Brand: Burberry

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The great love includes Audrey Hepburn (Audrey Hepburn) and "North Africa spy movie" actor Humphrey Bogart (Humphrey Bogart) and heroine Ingrid Bergman (Ingrid Bergmn).

The knight's trademark created by Burberry in 1901 became a household mark.

Secondly, of course, we have to mention the Burberry grid written in 1924: Burberry Check "Nova", beige bottom, red, camel, black and white lattices, and also become the classic representative patterns of the brand.

This lattice pattern first appeared in the lining of windbreaker, and was registered as a trademark in 1967. It is more widely used in other Burberry products, such as umbrellas and suitcases.

Burberry has been deeply loved by the royal family, and became royalty brand in 1955 and 1989 respectively.

In 1997, due to changes in management, the current CEO Rose Marie Bravo joined in the direction of Burberry, which changed from the main dress for Royal and older celebrities, as well as guests at various levels, to further expand the guest network.

In 2001, Burberry, under the leadership of creative director Christopher Bailey (Christopher Bailey), launched the Burberry Prorsum advanced men and women wear series, which not only injected new elements into the classic windbreaker and pattern pattern, but also created a new image of luxury fashion for the brand.

In addition, Christopher added new colors to the classic Burberry Check, created black and red lattices, and found Icon class models Kate Moss and Stella Tennant to wear the new clothes of Burberry Check to shoot hard shots, which doubled the sales of the brand and became the highest sales volume of the brand in the past one hundred years.

In 2003, Burberry launched a new series named "Thomas Burberry", offering younger and more casual clothing to further promote the brand to the younger taste group.

Burberry is very popular among Asians, and the Japanese are more interested in it.

Burberry, in view of the appeal and enthusiasm of the Japanese market, especially in the form of franchising, enables Japan to produce Burberryblue label and blacklabel series which are locally designed, brightly coloured, younger and cheaper.

Its products are only the only sales area in Japan, and even the headquarters of the United Kingdom can not set up two series brand retail services.

Unlike BurberryLondon's steady and thick, BurberryBlue Label gives people a sense of lightness and simplicity. So many girls also love Blue Label and Black Label products.

Burberry is a global luxury brand with unique positioning. Now it provides customers with different products: Women's wear, men's wear, accessories and children's wear.

Burberry has opened 57 stores in China and plans to double the number of shops in China in recent years.