Online Shopping Promotion Voucher Voucher Voucher Refers To Hidden Consumption "Backdoor"

Last month, Ms. Xu of Beijing citizen Dangdang "Buy 200 back to 100" activities bought 200 yuan of books, but when she went to the website yesterday, she found that if she wanted to spend 100 yuan on her account, she had to buy at least 250 yuan of goods.

Ms. Xu took part in the "buy 200 to send 100" activities, and bought 203.4 yuan book. But recently, the rules for the use of coupons have been studied. She wants to buy picture books and spend 150 yuan to make use of a 50 yuan coupons. If she wants to spend another 50 yuan coupons, she has to spend at least 100 yuan in cash to buy books and audio-visual products.

A citizen who also participated in the coupons was shown to the reporters about the coupons he received. In the Dangdang coupon column, two coupons with a face value of 50 yuan can be seen after logging in. The status is all "available". The validity period is from April 8, 2011 to May 31, 2011. The source is "full publication in March". In the "note", it is marked "book audio and video exclusive, full 150 yuan available."

"I thought I could buy a Book of 300 yuan for 200 yuan, which is about 33% off, but if I use the rule of Dangdang, I need to spend at least 400 yuan to buy a Book of 500 yuan. The discount will be 20 percent off and 20 percent off. Can it be the same as 33% off?" Asked the citizen.

In this regard, Consumer Protection Act Law expert Qiu Baochang said that this type of coupons is known as B coupons, which had been specially dealt with before, and the behavior of entity merchants has already been somewhat restrained for sending this type of coupons. He believes that business returns can be used in advance to inform the scope of use, and to ensure that people in this area can be traded with coupons. If the refund will be subject to certain restrictions, consumers must be clearly informed in advance. If not explicitly informed, it is the damage to the right to know of consumers.

Ms. Xu said that at that time, it was not clearly stated in the advertisement that the website jumped out. And yesterday, Dangdang web page hung on the "department store full 300 back to 90" big advertisement, "I can not buy this time, who knows after taking out 300 yuan, in order to spend 90 yuan coupons, will it pay more than 300 yuan in cash?" Ms. Xu sighed. Reporters found that the ads said: "90 yuan coupons are divided into 30 yuan coupons 3. Single limit purchase department store (restricted Dangdang self run) full 200 yuan available.

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Website promotion to send " Consumption back door ticket "Become fashionable"

When reporters interviewed 16 people randomly, 10 said they had encountered such a situation in the online shopping process. Dangdang is not the only online shopping website to do this type of coupons promotion.

"I saw it before. micro-blog Jingdong said that when he returned to 50 in 100, he bought 100 yuan books with his classmates. Wu Yue, who is studying at University, has to spend 150 yuan on the return of the Jingdong. Finally, she spent 100 yuan with her classmates and bought 125 yuan each.

"Dangdang excellence is the case, shopping coupons, but also restricts the types of coupons consumption." Often online shopping Miss Chen said she had received gift certificates that only restricted purchases of books or daily necessities.