Quality Problems Have Been Banned For More Than &Nbsp; Why Are Clothing Brands Bad Quality?

Casual clothing fabrics are not rare. The price of big brands often tens of dollars or even thousands of yuan, but they frequently touch the quality "minefield".

ZARA, Hush Puppies, Marlboro and many other famous brands.

Manufacturer: pay attention to color ignore cloth

Product quality is not qualified first of all raw material problems.

From cloth to yarn to textile to printing to manufacturing, these links are interlinked. If any part of the problem goes wrong, it will affect the quality of products.

A clothing company's design director told reporters that the general brand businesses have their own procurement department to be responsible for selecting materials. However, because the style and color of clothing are more important factors affecting consumers' purchase, some purchases only focus on the shape and color of cloth, while ignoring the quality of cloth, and there will be problems when purchasing.

There is also a situation where producers are adulterated in terms of quality, such as getting

Shopping malls: limited energy and weak spot checks

Shopping centres often check the quality of goods that are in the brand.

A garment manufacturer in Hebei told reporters: "for example, before entering the shopping mall, clothes will be selected for spot checks, but the shopping mall does not check all the products. Therefore, only 16 of the goods in the inspection report are qualified, and the others are not qualified."

Brand: ignore it and sell as usual.

Reporters call ZARA Beijing branch, a reporter asked about clothing.

These unqualified famous brand casual pants are expensive, and they usually sell for four hundred or five hundred yuan, and the price is more than 1000 yuan.

ZARA has been identified quality problems for several times. However, even if the quality is not good, the brand will not "recall" the goods, not worry about smashing the brand.

The analysis points out that in recent years, foreign brands have sprung up, and many domestic brands have split the "cake" of the domestic clothing market. Various styles and materials are emerging in an endless stream, and most consumers do not know their quality.

Consumers: buyers despise the seller's courage.

ZARA has been identified quality problems for several times, but knowing that the quality is not good, consumers still want to buy it.

If consumers attach great importance to quality, the sales side naturally can not belittle it.

Some consumers say that the style of ZARA is an important reason to attract them.

For consumers, buying casual clothes is more concerned with brand, style and price, and often does not pay much attention to its inherent quality.

A clothing brand official told reporters that clothes almost 24 hours a day do not leave the body, the pores of the skin will be harmful substances "eat in", causing serious harm.

If consumers despise quality problems, the seller will not pay attention to quality problems again.

Event playback

Recently, the Consumers Association of Beijing sampled the casual pants sold by the major shopping malls in Beijing.

Of the 57 samples, 21 samples were unqualified and the failure rate was nearly 40%.

One of the ZARA casual pants fabric nominal is inconsistent with the actual measurement.

Samples of gold crocodile, Bryan BRUIN, G2000 and Weiming W&M casual pants were detected with formaldehyde content and pH exceeding the standard.

The color fastness of 15 brands of casual pants, such as Marlboro, prestige, sketch, G2000, Jin E and Guan Qi, are not in line with national standards.