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Karl Denton, China'S Catalyst For Becoming A Strong Garment Industry

2011/4/15 9:46:00 58

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The apparel industry has always been one of the world's competitive industries in China, and its leading position in industrial power has always benefited from its extremely low cost advantage.

However, in recent years, the global competition is becoming more and more intense. The weakness of our economic development mode which has relied heavily on investment and export has become increasingly prominent. The local clothing brand has gradually lost competitiveness, and the domestic clothing market has almost been occupied by overseas brands.

If China's clothing industry wants to maintain steady and rapid economic development, it will only expand further.

Domestic market demand

To enhance the endogenous impetus of economic development.

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Domestic market demand

Market opportunities really catch brands

Due to the lack of local brand design and marketing capabilities, Chinese clothing

High-end

The market has become an international brand paradise, and most of the large scale garment enterprises in China have been reduced to the processing factories of international brands.

Relevant data show that 80% of China's apparel industry's total capacity of the world has only reached 20% output value. Most of the economic benefits have been obtained by overseas brands. Local enterprises have not developed for a long time due to lack of funds, resulting in the increasingly low competitiveness of Chinese clothing brands and the vicious circle of dilemma.

Therefore, if we want to get rid of the predicament that Chinese clothing has been away from the low end of the industrial chain for a long time, we must speed up the technological pformation and technological innovation of local enterprises, accelerate the pformation and upgrading of the garment industry with the innovation and progress of marketing mode, and create influential international Chinese clothing brand.

At the same time, with the steady progress of domestic demand, a group of Chinese high-end brands represented by card Dan ton took the lead and launched the fierce industry defense war with the international brands.

Breakthroughs in brand bottlenecks: the embryonic form of China's garment industry

In recent years, a group of Chinese brand garments represented by the brand of the brand, as the practitioner of the pformation and upgrading of the industry, has taken the lead in the fierce battle of industrial economy with the overseas brands.

In addition, the fact that the more than 10 years upstream of the clothing industry has not only broken the stalemate which is hard to develop by local brands, but also differs from the conventional brand development mode in subverting the traditional mode of most other enterprises in China.

Experts said that China's clothing industry is facing complex and changeable domestic and international industrial development environment, and the steady and rapid growth of domestic demand will bring new opportunities for the development of the garment industry.

Although the brand operation of the brand has not been recognized by some media and is only in the high-end market of the clothing industry, its success in developing the brand development mode with the requirement of "expanding domestic demand and adjusting structure" is undeniable.