2012 Spring And Summer Trend Of Chinese Casual Clothes Return To Nature
After the wonderful exhibition of Beijing in March, the trend of popularity began to fight, and the first stop was China. Leisure trend Stone lions in the source. By China fashionable colour Association, China Textile Information Center Country Textile products 2012 spring and summer China jointly released by development center Leisure clothes The trend is coming to the fourteenth session in April 18th. Across the Taiwan Strait Textile and clothing Expo 2011 China casual wear exposition And forecast the future from color, fabric to clothing. The organizers carefully read the most authoritative fashion trend, hoping to enlighten many enterprises in Shishi.
2012, spring and summer turn from the undercurrent of autumn and winter, remove the complexity and gloom, bid farewell to dignified and bondage, become bright and light, simple and cheerful. In this spring and summer season, our bodies are comforting and releasing, and our hearts are free to sing.
Organizers said that returning to nature is the theme of this season's casual wear area. From the color of the earth, the fabric and yarn of texture, or the simple profile and style, all elements related to nature will sweep through the market of all casual wear. In the face of information flooding and more washability, people pursue simple and authentic lifestyles. People yearn for more time to breathe comfortably in nature and enjoy a happy and healthy lifestyle. Correspondingly, the sportswear market will once again return to its original source; the Cowboy brand will return to its original lineage; the leisure wear market will strengthen its combination with yoga and dance, while the fashion leisure brand will continue to develop and innovate. In the new season, color will be affected by natural plant dyes. The fabric will favor the organic supply chain, while the style will become concise, emphasizing the values centered on health and reality. This conference contains four themes:
Topic 1: Revival
Key words: returning to the original, natural and restored ancient organic countryside
The return of values in the 50s of the last century brings us dawn, abandoning our worries and desires, enjoying the energy of happiness itself and giving life more simple essence.
Color: the color is fresh and tender, and the soft white texture is coated with light sweet beauty. Flowers, fruits, plants and insects become important patterns. Inspiration thrives in the romantic fresh countryside garden, and optimism runs through it all the time.
The direction of design is to leave behind complicated and trivial things and return to simple habits of thinking and life style. The light retro style is rising again, including jeans, rough casual wear and simple basic funds. In terms of profile, loose laminated style is the focus of this theme casual dress, and fabric, natural cotton and linen fabric, striped fabric and simulated dirty denim fabric and so on. Prints and patterns are derived from topics related to nature, such as the grid and small squares, flowers and plants, exotic natural landscapes and garden style patterns. Suitable for fashion leisure, pure leisure and cowboy market.
Theme two: Care
Keywords: Preppy Yoga Dance soft functional sense of light
In the clean space of free breathing, leave worries behind and emphasize purity and health. Both romantic and concise designs lead to the aesthetic sense of comfort.
Color: This is a reassuring, caring, sentimental and poetic new world. The color reveals a hazy tenderness, and the cream color and the cold shade are covered with opaque shadows, forming a rich level. The sense of luster and texture is unified in white and near white.
Design direction: design inspiration comes from various fields: classic white T-shirt, cricket texture cricket suit, white religious dress, even dream wedding dress. So that the theme of casual wear has fresh and pure style of track and field clothing, or Preppy style tennis style. In addition, the casual wear market will be influenced by yoga, ballet and dance costumes, creating a softer and more feminine fashion style. Light touch fabric and elastic fabric are all important, with the sporty feeling style. Suitable for business, leisure and fashion leisure market. {page_break}
Theme three: interaction
Keywords: Journey adventure desert undeveloped tribal environment protection
The relationship between mankind and nature has a new interactive meaning, embodying humanistic concern and self reflection in an environmentally friendly and sustainable way.
Color: the color becomes more dynamic under the natural tone, and no longer deliberately covers the signs of the city. The natural color reveals the breath of technology. Nature and man are no longer a simple and rigid opposition, but a subtle fusion.
Design direction: the theme is the gradual development of the last autumn and winter wilderness theme. It becomes more gentle. We feel and experience the significance of the journey. We focus our attention on the vast desert area. Inspired by adventure, camping or surfing on undeveloped beaches, it has strong escapism and love for nature. Rugged and old casual clothes are made from recycled and worn denim as well as rugged style, printed and patterned with national style. This style also has a little tribal feeling, which corresponds to the theme of this season's return and origin. It is suitable for outdoor recreation, pure leisure and cowboy market.
Theme four: exquisite
Key words: sense of motion saturation color mosaic modern
Think, try, fail, learn, try again... Put aside all kinds of stereotypes, reenter all kinds of innovative ideas, create more products and works; in the meantime, the order precisely controls the mania and weird, impulsive activity and rational elegance to form a wonderful balance.
Color: multilayered colors are fascinating and full of joy. Bright yellow and saturated dark blue rush to collide with the energy. The cold purple and dark grey green quietly stabilize the entire color series.
Design direction: This is about Mashup and sensory games. The colors are bold and impact. Consumers who like this style are not sensitive to the effects of chemical dyes and synthetic materials on the environment. They are more concerned about the influence of their costumes on their peers. Therefore, the classic sportswear and details should be transformed to make it a daily dress, or to decorate on a simple basic paragraph, or to transform fabrics with modern technology. To maximize the publicity effect with minimal cost. Suitable for outdoor leisure, pure leisure, business and leisure market.
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