Chinese Brand And Its Designer -- "SEC" Qi Gang (3)

Qi Gang, "after 70"

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There are always many surprises in the designer's place.

In 2000, she won the title of "the top ten fashion designers in China", ranking the first place in the media. In 2001, she was awarded the title of "the most talented designer in China"; she won the "Lycra Fashion Designer Award" in 2004, and was designed for Gao Yuanyuan in 2005.

Cannes Film Festival in France

Custom dress

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In 2006, Qi Gang was created.

Studio, and won the "best style design award of the year".

Qi Gang is the focus of fashion media.

We must know that Qi Gang can not fail to talk about his show.

Looking at Qi Gang's development in the past 10 years, he is inseparable from his dream.

Each person who makes costume design, two seasons a year, is the carrier of all their talents and dreams and ideals.

But many people are slowly hiding dreams in reality.

But Qi Gang is not the same. 10 years ago, he had a little bit of the "stubborn" school thought at that time. "I want to show my truest thoughts to you, and I know what I want."

Qi Gang said.

Qi Gang is undoubtedly lucky. The fashion week every year.

Countless people are wondering what kind of surprise he will bring to us.

Of course, there are objections. For this reason, Qi smiled and said, "I am not afraid of criticism. No matter how the top fashion week in the world, which famous designer will hear the opposition, controversy is a good thing, and the biggest fear is that there is no feedback at all."

On the way to becoming famous, the press conference is closely related to the name of Qi Gang.

When he was a student, he was obsessed with all kinds of competitions, not for the purpose of winning the prize, but simply wanted to communicate, communicate and express his design ideas with the outside world.

So after work, he tried to persuade every employer to take part in the fashion activities, the treatment problem depends on everything, and everything is released first.

Qi Gang's persistence is indeed amazing.

It is his insistence that since 2000, Qi Gang has become an indispensable figure in fashion week.

It has also become the focus of fashion media.

He is a designer who dare to dare to be a designer. If he has ideas, he must realize this idea.

Even if no one helps him, he can do it himself happily.

He can mobilize the spirit of the whole team. He is the soul of the design team and the production team.

Qi Gang also had a sluggish time.

At that time, Qi Gang, who was just a designer of costume Brand Company, had some idealism of some academies at that time.

Qi Gang is very grateful to a design predecessor is Bo Tao.

He thinks that he has learned many excellent version technology and design methods from Bo Tao.

In Beijing

He began to work in high fashion custom, and understood how to deal with customers.

The most embarrassing and embarrassing thing in the fashion industry is to push a new designer to the mainstream fashion.

This is equivalent to the disguise of the designer's talent.

Some people say so.

Will the honor of "Golden Summit Award" bring the shackles of "bigwigs" to Qigan's "new cutting-edge"?

The answer is, of course, No.

Because, as far as Qi Gang himself is concerned, he does not care whether he participates in such a contest or not.

He is just making clothes, feeling life and showing him. Fashion week is the best stage for him.

Standing on the shoulders of a master, not at the foot.

In fashion design, there is a saying that if you are an assistant to a famous designer, you can hardly become a master.

Because to those famous designers.

Being a design assistant will kill your own design.

Talent has gradually become a craftsman design worker.

Qi Gang broke the long-standing cycle.

He said, "I am a designer who works out of work."

At first, Qi Gang was popular with the famous artist Chen Yifei. He was also a right-hand man of famous fashion designer Wu Haiyan. He once served as chief designer in Bo Tao company, but none of this had buried his talent.

He gradually absorbed all the advantages and became a designer who was good at fashion marketing and good at clothing organization.

At that time, many fashion design techniques were mastered in different brands or designers.

For example, you will design a coat.

It is not always possible to design silk fashion, a designer who is good at knitting fashion, for evening dress.

Design is all Greek to me.

This situation has also greatly hindered the marketization of Chinese clothing brands.

However, Qi Gang, who has participated in all the awards and evaluations over the past decade, has integrated the advantages of the design team he joined.

For example, he went to SAGA Nordic family fur.

Learn how to use fur, how to focus on fashion like LAYEFE, how to use lines like Wu Haiyan and how to use bold colors like Bo Tao.

He said: "designers from the masters' level must have a good mentality and treat them as mentors rather than employment relations."

Many domestic designer studios use a designer as the soul of the studio, but Qi Gang maintains a calm mind in every new working environment.

He also respects his assistant and shares his values and interests with everyone in the group.

Slowly, Qi Gang's name was preceded by various titles, designers.

Qi Gang, the famous designer Qi Gang, fashion designer Qi Gang, many companies came to him to make a press conference.

In this process, he has continued to play a more solid role in his basic skills. He has become a first-class designer in China with his unique imagination and solid and rich image.

Finally, he was in China Fashion Week in Beijing.

He has completed his 10 year old wish.

And on the second day of the fashion week, he has set foot on Hongkong.

The journey.

This year's Qilian gang has gained much more style than his published works in previous years. It was the show's clothing conference that made Qi Gang win the Golden Summit Award.

Some of these two reasons can not be seen.

Professor Li Dhang Qi commented: Qi Gang has incorporated many fashionable elements in this conference, gathering all kinds of characteristics of fashion and garments, which will wipe out the commercial selling points that this conference can involve.

That is to say, using the color and design points of this conference can extend the production of clothing that fits the market well, and can also serve some social celebrities.

Produce exquisite fashion.

The head of the China Fashion Designers Association also said: "this conference is much more sophisticated in its fabric and technology than in previous years.

It seems that this is also inseparable from the SEC brand investors' designers' team support and the generosity of the investors.

Qi Gang said: "this year's conference has been more than a month away from the production in previous years, which gave me a better and more detailed time preparation.

In the past, many clothes

The works were made within a month.

If you want a good press release, you must have a good production team, and design management focuses on communication.

You should not only tell your team and the effect of the extension producers, but also let them believe in your values and aesthetic standards.

Qi Gang believes that designers have to face the market on the one hand, but more importantly, they must be good at drying themselves.

Works.

The market effect of products is a comprehensive factor of business, including many factors that designers can not control, such as cost budgeting, product launch and the relationship between brand buyers and buyers.

And in the domestic market, we can not take the way of joining the business only by virtue of the designer's strength.

As a result, Qi Gang believed that fashion week could bring more benefits to him, both mentally and physically.

In 2008, many Chinese designers came out of the country and asked if he had such a plan. He said without hesitation: "of course, maybe London Fashion week.

But I think the fashion week in Milan is more likely. I must give the world a new surprise on the international fashion week.