National Costume Gao Bang: Positioning 3 Pioneers And Cultivating Young Market
In recent years, new Casual clothes Brands have sprung up, and the major ones are already strong. Clothing group They also set foot in leisure. Fashion field 。 In order to set up a unique banner in the group of heroes, and has already had a deep brand accumulation of Gao Bang, since 2010, with the potential to accumulate resources and integrate resources from all sides, we have launched a brand-new brand strategy and made clear the grand goal of becoming China's national dress.
Take the pulse of the times and strive for the national dress.
Gao Bang Since its establishment in 1996, it has been developing for many years. Cultural precipitation After that, it formed its own unique leisure. Cultural characteristics 。 In today's era of consumption and personalization, Gao Bang manages the situation and understands the market trend. Based on the brand strategy of national costumes, it opens the new business chapter of the group. In the big industry and big market of Chinese apparel, Gao Bang realized that as a leading leisure wear enterprise, it is the responsibility to create a brand new value system, to promote the upgrading of China's apparel industry, brand upgrading, and mode upgrading.
Gao Bang products include T-shirts, shirts, sweaters, jackets, down garments, skirts, trousers, denim, accessories and so on, and more than a dozen series, thousands of styles, with "youth, colorful, dynamic" style, to guide leisure fashion, to show youthful vitality. The high bond group, whose main business mode is virtual operation, has vigorously promoted the market by relying on its brand, and has developed more than 600 stores in the whole country.
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