"&Nbsp", "The World Is Competing For Success", The New Winter Product Conference Was Held In 2011.

April 11th -13,

Reporters from the ordering site will see that more than 500 new products are distributed in the five major areas of life hall, city hall, comprehensive training hall, accessories Museum and network run hall. The product series and visual sense are strong. The new product pays more attention to lifestyle and fashion, and is integrated in color, style and fabric. It shows the professional sports attribute, happy design style and fashionable product concept of the birds.

At the meeting, you also launched the "fast strategy" development goal of the next three years based on fast, fast attack and happy. The company leaders also focused on the resource allocation, channel strategy and channel operation, retail management and the characteristics of winter footwear products in 2011 in 2011.

The new season footwear products include shoes, running shoes, cloth shoes, comprehensive training shoes and other styles. Around the theme of "happy movement change", deconstruction is designed as inspiration, integrated into tight, pure and modern elements, with new geometric modeling, using clean lines and coordinated color patches, as well as lightweight, softening technology, bright colors and strong contrast, making the products more fashionable, dynamic and comfortable, and also suitable for all kinds of comprehensive sports needs.

Product innovation and change can no doubt meet the personalized needs of the market.

Chen Zongrong, director of the footwear development center, believes that the source of "change" lies in the sports craze, the interaction of terminal products and the clear positioning of product image. Around the core of sports happiness, we will strengthen product research and development in six major aspects, including running, fitness and comfort, billiards and leisure, and launch a series of themes, such as "new generation of beautiful training" and "new British sports fashion", so as to tap the potential value of brand and product, and strive to achieve seamless integration of celebrity endorsement and product promotion.

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Clothing is mainly reflected in the use of "shape", "color" and "quality".

That is, the shape of fashion, minimalism style design, lightweight and conducive to collocation, combined with brand Logo design elements, creating a variety of line design; color trend, this season is rich in color, style is also more diversified, both neon bright inspiration, but also the influence of street culture, in addition to the blue green, blue and purple tone of the continuation of popular, also added orange, red and so on; quality breakthrough, this quarter has developed a total of 60 sets of various patterns of fabrics, technology digital printing technology, realistic elements for external use, including embroidery, printing, ribbon, zipper and other accessories have a series of innovative design.

According to Zhong Shiqiong, deputy director of the garment development center, colorful shapes and structural design are the highlights of this season's products.

In recent years, sportswear has gone through a simple and complex process, gradually returning to reason, seeking the classic of simplicity. The DuPont cotton material used in the interior is used to maintain the outstanding warmth retention and portability, and the exquisite treatment of the cotton texture and details lays the perfect elegance. The multi style application of the cotton stuffed clothes is once again chosen by the market.

Each season's product will continue to be excavated and extended through brand culture to form a unique style.

A total of 20 series of 30 products have been launched. They have been adhering to the comfort and functional applicability in the design. The package continues the two major styles of the last season sports line and urban line. In addition to continuing to launch the theme package that is closely related to the international trend of popularity and close to the market demand, the application of the combination of urban line packages is more prominent, mainly in zipper, pull cards, ribbon, and brand LOGO to match the collision color, adding to the urban fashion sense. In the sports line package, the color is mainly applied in the embroidery and printing process, with local color matching and decoration, and deepening the sense of detail and sense of hierarchy. Accessories

"New season products give me more surprises and shocks. Now the company's products are more and more international brand feel.

Like this season, women's clothing has more structural changes in cotton suits and down coats, which adds many design points that embody femininity. The design of collar caps can set off the temperament, pay more attention to the design of the waist line, and highlight the perfect figure of women, which will surely be favored by the market.

A dealer from Nanning talked about the feelings of many participants.

On the spot, the company also solemnly recognized a number of outstanding branches and agents in 2010, which greatly inspired and toured all the agents throughout the country.

It is understood that in the past year, the great bird has made significant breakthroughs in channel development and single store benefit management. There are several regional companies growing by 100%, and even some single franchisees have more than 20 franchises.

At the meeting, many agents said that they would continue to maintain this gratifying and strong development momentum in 2011, so that they could achieve the goal of "quick strategy" and make every effort to open up territory.

In order to cope with channel expansion and enhance the profitability of a single store, the person in charge of the marketing system of "noble bird" introduced that in 2011, the retail team will be organized to build professional personnel in the retail training and single store benefit management areas, so as to help the regional terminals do retail management work and fundamentally enhance the performance of single stores, so as to ensure the overall sales performance.

In addition, we will implement the "display combination + ordering guidelines" mode to achieve scientific order management, goods sales management and daily goods management.

The person in charge also said that the channel work in 2011 will realize the establishment of multi store area, that is, from the drive of the core business circle, the opening of regional brand store, the opening of single store market follow-up, the promotion of channel incentive policy and so on.

　　貴人鳥(niǎo)公司董事長(zhǎng)林天福在會(huì)上談道，貴人鳥(niǎo)自2002年啟動(dòng)品牌發(fā)展戰(zhàn)略以來(lái)，公司發(fā)展迅猛，已成為業(yè)內(nèi)的一支生力軍，過(guò)去一年公司重大經(jīng)營(yíng)管理項(xiàng)目取得突破性進(jìn)展，市場(chǎng)銷售、終端拓展均實(shí)現(xiàn)了預(yù)期的目標(biāo)，2011年作為中國(guó)第十二個(gè)五年規(guī)劃開(kāi)局之年，也是貴人鳥(niǎo)公司“快戰(zhàn)略”啟動(dòng)之年，將在總結(jié)自我基礎(chǔ)上，進(jìn)行競(jìng)爭(zhēng)態(tài)勢(shì)的分析和行業(yè)市場(chǎng)發(fā)展趨勢(shì)的研究，借助國(guó)家“加速城鎮(zhèn)化建設(shè)和加快城鄉(xiāng)居民收入增長(zhǎng)”的契機(jī)，加速深耕三、四級(jí)市場(chǎng)，鞏固優(yōu)勢(shì)，形成強(qiáng)勢(shì)，同時(shí)加快進(jìn)入一、二級(jí)市場(chǎng)速度，大力推行終端規(guī)范建設(shè)，強(qiáng)化終端復(fù)制能力和執(zhí)行力，有步驟地推動(dòng)第九代形象店的改造，不斷升級(jí)品牌形象，力爭(zhēng)通過(guò)三年時(shí)間實(shí)現(xiàn)“四線爭(zhēng)第一，三線入三甲，二線進(jìn)前五”的戰(zhàn)略目標(biāo)。