Shoe Company Jill Chongqing Branch Starts "Golden Net Project"

marketing network

Cluster.

Open the gold net project site (from left to right), JD marketing center vice president Yuan Zhiping, red sail shoe industry tour general, general manager of JD marketing center Wang Shengrong, general manager Dong Xiaoqiang of Chongqing branch.

At the start of the meeting, Jill Da

It is reported that, as the only municipality directly under the central government in Western China, Chongqing is the economic center and financial center of the upper reaches of the Yangtze River. It is the processing base for inland export commodities and the pioneer area for opening up to the outside world. The number of consumers is the first place in the four municipalities directly under the central government.

Since ancient times, the company has been trying to win the world, and the company has been scheming for the national market of brand development, putting the emphasis of marketing on Chengdu Chongqing area.

Since 2006, the performance of Chengdu Chongqing Branch has been rising, and sales revenue and number of stores have doubled every year.

In order to form a complete chain of West West julda brand chain monopoly system and improve the quality of marketing network, in 2011, julda invested tens of millions of yuan to set up the Chongqing branch, launched the "gold net project" and tried to build a solid gold marketing network chain in Chongqing.

It is understood that the "golden net project" of jerda is a practical marketing project that will focus the marketing focus on the terminal, flatten the channel, and realize the trinity of the interests of manufacturers, agents and terminal franchisees.

The order is to set up a marketing mode first, then to serve the terminal, then to clarify the channel, so as to establish an orderly marketing network, and realize the marketing management and service system of "taking the middlemen as the outline" and the franchisee as the "eye".

At the start of the meeting, some of the old businessmen who ran Jill's shoes for many years shared the joy of joining Jill Da Da Fu with the participants. The newly joined merchants were eager to expand their plans, and some new merchants signed a joint agreement with Jill da.

Meanwhile, Dong Xiaoqiang signed a cooperation agreement with the head of Chongqing department store, Ginza department store, Hong Fan shoe industry and other units.