Children'S Shoes Brand Cool 2011 Autumn Product Orders Will Be Opened

Cool 2011 autumn products

When it comes to the specific development direction of the cool shoe industry in 2011,

Train of thought: first, raise the brand height by advertising the movie and TV.

"With the further warming of children's market, we believe that the children's shoes market will soon usher in a new wave of upgrading. We will fully seize the opportunity of this wave of upgrading and occupy the highest brand point through strong media, and enter the leading brand of children's shoes.

After all, only when the brand has a certain height can it have the added value of the brand, and it can get into the excellent channel and get a good distribution.

Therefore, the company will vigorously promote brand promotion this year to create a more competitive brand sales environment for agents.

The general manager said so.

{page_break}

Idea two: channel as the key to brand success

As we all know, brand competition is a systematic and complex competition. It includes product R & D, price, quality, and management team of the company. However, its performance is concentrated on one point, that is, channel winning. If there is no good channel, no perfect channel, and more systematic advantages will be exhausted by the disadvantages of the channel.

An agent, whose products are sold by dozens of hundreds of retailers, each retailer has different structure of retailers.

Some retailers have 100% franchised stores and specialized offices.

The majority of retailers in some agents are scattered retail investors.

There are also some agents on the hand of retailers constitute a shopping malls, exclusive stores, single door counters, some scattered batch organic composition.

Different components and structures are suitable for different brands and produce different results.

Therefore, in view of the existence of this situation, coolle brand always insists that the channel is the key to winning the brand. This business philosophy is dedicated to shaping the ideal channel mode: single facade counters + some shopping malls and special offices + two powerful batches and some scattered shops.

According to the general manager of coolle brand, "only in this way can we have both brand image and quantity."

Train of thought three: take image as the breakthrough point of brand assault.

In the brand development strategy, brand image engineering is the most critical step.

For the shaping of the image of cool brand in 2011, the general manager said: "this year, we have made new adjustments to our new flat POP image and the new shop decoration image. We will make good use of Jia Yunzhe's image this year. At the same time, we will also carry out effective rectification for the stalls. The rectification part includes: lighting effect, shelf application and plane POP replacement.

For retailers, we will try to ask them to decorate our cool door, image wall and indoor POP. After all, store image is the most direct tool for promoting brand.