Frank, Simple And Simple Fashion Designer -- Luo Zheng (Euro)) "Four"

Press conference - 01 2006, 04

Beauty is intellectually and sensibility.

Luo Zheng graduated from the international finance and trade specialty of Shenzhen University in 1991.

At that time, it was a very popular specialty.

For such an excellent girl like Luo Zheng, the future is full of golden opportunities.

She had no need to worry about her future.

Near graduation, many famous companies came to the school to select talents, and for those who studied economics and finance, it was a great success to enter any of Shenzhen's financial institutions.

But Luo Zheng made bold moves in that era of economic boiling and chose to set up a fashion company himself.

And achieved great success.

Luo Zheng always believed that "everyone is equal before the opportunity. The key is to choose the right direction, bravely and firmly believe."

Then, working together with the team and moving towards common goals, we will surely win.

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Luo Zheng is beautiful, pure and open-minded, but has the ability to do business after thousands of years.

In short, it is difficult to describe her impression in a single sentence.

One aspect shows: This is a beautiful woman with elegant manners and countless admirers. She is beautiful, energetic and proud, with a petty bourgeoisie sentiment of ordinary girls. Of course, there are also ordinary girls enjoying their enjoyment. Another aspect shows that this is a strong woman who is full of confidence and has sold nearly 100 million women's clothing brands she founded in less than four years.

And has continuously created the first few Chinese fashion circles: China's first young fashion designer who won the platinum award of the NAUTICA creative fund in China; the first Chinese fashion designer to be reported by the US newspaper "Washington daily"; the first Chinese fashion designer to go to the Le Louvre Museum in France; the first Chinese fashion designer who was invited by the French LV group Hennessy brand to hold a fashion fashion fashion to convey fashionable and luxurious lifestyle news.

Luo Zheng was indifferent to things and laughed at the wind and cloud. He became a guest of international investors when he successfully ran his own fashion brand, and discussed the fashion trend with her designer's keen insight.

But after all, she is just a girl, and she is still a very young girl.

Therefore, intellectually and sensually, she has boundless bright prospects for development.

Design is the pursuit of her life. "One person can't step into the same river at the same time, but it can get a moment of brilliance. As for the relationship between clothing and beauty, Luo Zheng is often good at finding beauty expression in a flash and bringing it to the extreme."

Look at the fashion designed by Luo Zheng, you will find many.

For example, the Chinese and Western cheongsam made of images of fans, Chinese flowers and birds, old Shanghai smoke and so on. For example, she used the concept of Jingdezhen celadon to design a group of fashions, and was praised by everyone.

In her own words, she likes things that are not monotonous, hierarchical, and rich, and express them in fashion.

Luo Zheng is very sensitive to beautiful things, almost memorable, and has a strong catch ability.

All these qualities make up the basic elements of an excellent fashion designer.

It may be related to childhood education. Luo Zheng was influenced by his mother and was very obsessed with classical music and ballet from an early age.

She liked the art of the British Vitoria period. In her works, she always had a sense of palace, not just imitation, but refined Vitoria style.

And she likes modern ballet and classical ballet's sense of moving and graceful. It may be a kind of temperament that is born in her bones.

Because of this innate artistic temperament, Luo Zheng is an absolute perfectionist. He must have the best effect in design and no compromise at all.

Even many things in life are like this. She always says, "if you don't do it, you'll do the best you can."

Probably the same.

Luo Zheng thought very divergent, almost every moment did not stop thinking.

Luo Zheng is not good at nor interested in managing such practices. But in order to realize her lofty ideal, she insists that profit is a means, not a goal, and a process leading to an ideal.

She is an ideal person and has been running on the road of ideal. She will always look back and see whether the way she is going now will deviate from her original idea.

At that time, Luo Zheng had some philosophical implications.

"For example, the problem of beauty and thought", some people feel that beauty is not profound enough, and no thought is more important.

Later, however, Luo Zheng gradually discovered that beauty was more important. It led to a yearning, and many good aspects of human nature were guided by beauty.

And Luo Zheng herself is the person who has been beautiful all her life, which makes her chase more realm. If it is chasing fame and wealth, how can it sustain it for so long?

In 2005, Luo Zheng's own business achieved impressive marketing results, in addition to the ten year old clothing brand of Euro Breno. In 2004, it set up a new concept of C.LUO INTUITION Siro advanced intuition. Currently, it sells well in cities such as Beijing and Shanghai, and has made extensive cooperation with popular stars such as Fan Bingbing, Zhang Jingchu, Xu Jinglei, Liu Yifei and Li Xiaoran through the domestic fashion media such as "fashion BAZAAR", "modern" and "Jia Marie Claire".

Now from the overall sales of the market, Luo Zheng's two brands have great marketing space and potential in the market.

But in recent years, as more and more Luo Zheng walked internationally, he saw that there were Japanese and Korean design masters on the international stage, but few Chinese fashion designers sprouted a strong sense of national responsibility and mission. Luo Zheng remembered that he held a fashion conference on behalf of China in Le Louvre Museum, Paris, France in 2003. When he saw the French celebrities of France, former president Pompidou and current political leaders, and PRADA, and other fashionable fashion executives, they set a thumbs up on Chinese fashion designers. Luo Zheng even strengthened the belief that China should have its own design master.

I hope to support the Chinese design market with many different styles and high quality designers, and then form the great influence of China's fashion design art on the world trend.

Then, one day, the sense of national mission prompted her to seriously reflect on her future design trajectory.

Luo Zheng has undergone a pmutation in her mind. A fashion designer, Luo Zheng, who has returned to Chinese traditional culture, is practicing an ideal declaration, integrating Chinese extensive and profound art into fashion design, showing the charm of Chinese dress to the world.

Luo Zheng, the chivalrous woman in China's fashion industry, has been constantly surveying and pmutation, sending out the brave declaration of Chinese designers to the international fashion industry, showing the brilliant Chinese designers to the international fashion industry.

07 'spring and summer fashion show - 21 grams

Luo Zheng 07 "