Home >

Analysis Of Garment Industry In 2010

2011/4/16 8:36:00 98

??? 日本語 Fran?ais English 中文

Adjustment and upgrading

Analysis on the operation of garment industry in 2010

In 2010, the improvement of China's garment industry was intertwined with various new and old constraints. This year, on the basis of successfully coping with the impact of the global financial crisis, China's garment industry actively adjusts the industrial structure and speeds up the transformation of the industrial economic development mode. Various industry indicators have been rebounded substantially on the basis of last year's lower base. Production, investment, domestic sales, exports and business efficiency have shown different degrees of warming. But at the same time, underemployment, rising costs, market volatility and rising prices have become a prominent problem restricting the development of the industry.

Improving the quality of industrial operation from scale to value expansion

Rapid recovery of garment production

According to the statistics of National Bureau of statistics, in 2010 1~11 months, China's clothing industry above designated size enterprises achieved a total industrial output value of 11675 billion yuan, an increase of 24.38 over the same period last year, and achieved an industrial sales value of 11324 billion yuan, an increase of 23.89% over the same period last year. Clothing output 25 billion 674 million, an increase of 19.03% over the same period.

In the 1-11 month of 2010, the production and sales rate of garment enterprises above Designated Size reached 97%, and the production and marketing connection was good. The output value of new products increased by 28.62 over the same period last year, 12.26 percentage points higher than that in the same period in 2009, and the labor productivity reached 282 thousand and 300 yuan / person, an increase of 19.41% over the same period last year, and the production efficiency increased steadily. The total realized profit totaled 55 billion 800 million yuan, up 35.81% compared to the same period last year. The average gross profit and profit margin of the industry will not reach 14.61 and 5.01, returning to a record high. The labor productivity of the industry still maintained a two digit growth, total assets contribution rate, return on net assets and capital yield increased by 11.40%, 11.67% and 3.41% respectively over the same period last year.

In the 1-11 month of 2010, the number of enterprises in the garment industry with a loss above designated size decreased by 17.11% compared with the same period last year, with a deficit of 15.72%, a 4.54 percentage point decrease from the same period last year, and the loss of deficit companies decreased by 5.11% compared with the same period last year. The number of Enterprises above designated size increased by 6.84% over the same period in 2009. The average business income and average profit of enterprises increased by 17.14% and 27.12% respectively compared with that of the previous year. The per capita profit, per capita output value and per capita business income increased by 30.38%, 19.41% and 20.15% respectively, and the efficiency and efficiency of the enterprises increased greatly. At the same time, the cost of enterprise operation and the average business revenue of the main business increased simultaneously. The main business cost of the industry increased by 25.21%, the average business cost of the main business increased by 17.2%, the average cost per capita increased by 19.42%, and the cost control ability of the enterprise still needs to be strengthened.

In 2010, the garment industry was in the recovery stage and the transition run up period. The industrial regional pattern began to adjust, but no obvious change has taken place. Garment production in central and western regions has increased rapidly, but because of the low base, it is not enough to affect the national production and pattern changes. The clothing output in the western and western regions increased by 25.05% and 50.32% compared to the same period last year, accounting for 11.43% and 1.56% of the total output respectively.

Overall, the "11th Five-Year" industry showed two characteristics of "slowdown in output growth" and "effective supply".

During the "11th Five-Year" period, the total output of clothing in China showed an overall downward trend. However, the production and competitiveness of Enterprises above Designated Size continued to be raised, and a small number of SMEs with poor capital, technology and management ability and low risk resistance ability were gradually eliminated. Large enterprises further grasps industrial resources and brand concentration, and formed a large number of brands with national radiation capability and nationwide marketing network. The capacity pattern of garment industry was optimized, and backward production capacity was effectively eliminated. {page_break}

This change has laid the foundation for the garment industry to establish a new industrial structure with large enterprises as the core of the industry. Clothing industry From scale expansion to value expansion.

The development environment is complex and changeable.

In 2010, the development environment of China's garment industry is complex and changeable.

The substantial rebound in the international market is not yet clear. The recovery of the developed economies in Japan, the United States and Europe is generally weak. Although the emerging economies are developing more rapidly, the economic and market demand of the developed economies remain at a low growth rate, but the worries of the European debt crisis, the high unemployment rate, the exchange rate problem and the trade protectionism are all the problems that the industry must face.

The irrational rise of cotton prices has led to almost all of the fast rising prices of clothing raw materials; the rise of wage and welfare costs and the decrease in the number and quality of labor have greatly increased labor costs; the rise in commercial rents and transportation prices has increased business costs; water and electricity resources have risen in price and tight supply of energy has increased the manufacturing costs of high buildings; several adjusted fiscal policies have raised the cost of industrial credit and so on. The rigid rise of cost and the further shortage of resources are adjusting the supply capability and structure of the industry.

Although the market's ability to withstand price rises was suppressed during the financial crisis, Consumer The expectation of inflation is very strong, and the rise of commercial rents is amazing. It seems logical for brands to seize this opportunity to raise prices. However, not all brands can solve the cost pressure through price increases. Therefore, in the face of rigid rising costs, some enterprises are eliminated.

"Labor shortage" has become a key problem that puzzles the development of the industry. According to the survey, in 2010, due to the lack of labor in the garment industry, the overall operating rate of the coastal areas reached only 70%. Many large enterprises also reduced their operating rate to 80% due to labor shortage and rising labor costs, while increasing the proportion of outsourcing processing. The ratio of SMEs to around 50% was almost all. In order to solve the operating rate, the "outsourcing" has become the main way to solve the problem. Because of the increasing demand of "outsourcing", some small enterprises with poor strength can not adapt to the order of fast, small and precise. In some reputable enterprises, there is also a lack of integrity like "sitting up prices". Therefore, "outsourcing" has become a tacit understanding and game among big enterprises.

At the end of 2010, the measures such as power restriction and water restriction in the main garment producing areas also increased the unpredictable cost of the clothing industry, and the rising commercial rents increased the pressure of the commercial cost of the brand clothing enterprises.

The sustained growth of domestic demand has obvious supporting role.

In 2010, under the influence of a series of policies to promote consumption, the domestic consumer market maintained a steady and rapid development. Retail sales of consumer goods totaled 15 trillion and 450 billion yuan, an increase of 18.4% over the same period last year, up 2.9 percentage points over the previous year. After deducting price factors, the actual growth rate is 14.8%, and the rate of increase has dropped by 2.1 percentage points over the previous year. Consumption has played an important role in economic growth. In economic growth, consumption spur economic growth by 3.9 percentage points and contributing 37.3%.

Regional consumption grew {page_break}

In 2010, the total retail sales of social consumer goods in Beijing will exceed 600 billion yuan, and Beijing will become the largest consumer market in the country.

Coordinated development of regional consumption. Shanghai Commercial Information Center released the report. In the ten largest cities of the country, the list of retail sales of social consumer goods ranked second to Beijing in Shanghai, ranking second in the country. In 2010, the total retail sales of consumer goods in China reached 154554 billion yuan, an increase of 18.4% over the previous year, and the actual growth rate was 14.8%, after deducting the price factors. The retail sales of urban consumer goods amounted to 133689 billion yuan, an increase of 18.8%. From the perspective of provinces and cities, consumption growth rate of more than 18% of the provinces and cities accounted for 83.9%. Among them, Tianjin, Hainan, Anhui, Jiangxi, Guizhou, Heilongjiang, Hunan and other moderately developed regions have seen relatively rapid growth in consumption, with a growth rate of over 19%. In 2010, the total retail sales of social consumer goods in Shaanxi increased steadily. The growth rate in the first 11 months was above 18%, and the total annual growth rate was 19.7%. The total volume reached 270 billion yuan. Among them, Xi'an was 138 billion 100 million yuan, Baoji was 26 billion yuan, Yanan was 9 billion yuan, and three cities accounted for 64% of the total retail sales of consumer goods.

In 2010, China's clothing industry is in the post crisis era of industry recovery and the starting stage of pattern transformation. This year, the progress of the industry has been mixed with various new and old constraints. The growth rate of clothing consumption has shown a wave growth throughout the year, and has always been significantly higher than the growth rate of the total retail sales of consumer goods. The domestic demand market, especially the two or three line city market, has developed rapidly, and has become the main force and strong growth point to stimulate domestic demand growth, but consumer expectations for inflation are strong. Although the price that has been suppressed in the financial crisis has been released, not all enterprises can solve the cost pressure through the price increase. Therefore, some enterprises will be eliminated before the rigid rising cost.

Large circulation enterprises are booming.

With the gradual improvement of the development environment of circulation enterprises, the mechanism reform of circulation enterprises deepened, and the demand for medium and high-grade consumption increased steadily. Sales of large circulation enterprises increased rapidly. In 2010, the retail sales of Enterprises above Designated Size amounted to 5 trillion and 800 billion yuan, an increase of 29.9% over the previous year, accounting for 37.6% of the total retail sales of social consumer goods, an increase of 3.4 percentage points over the previous year. According to the Ministry of Commerce, sales of 3000 key retail enterprises increased by 18.1% over the same period last year, and the growth rate was 10.6 percentage points faster than the previous year.

In the 1-11 month of 2010, the production and sales rate of garment enterprises above Designated Size reached 97%, a slight decrease of 0.37% over the same period in 2009, a good link in production and marketing, and an increase of 28.62% in the value of new products, an increase of 12.62% over the same period in 2009, higher than that in the same period, and a 4.73% increase in the sales output value.

According to the statistics of the national city commercial information network, in 2010, the commercial departments in various places organized the festival promotion activities by promoting the transformation of commercial facilities, and the total sales volume of social consumer goods reached 29555 billion yuan in the ten main commercial cities of the country. In 2010, the ranking of retail sales of consumer goods in the ten major commercial cities of the country was adjusted in turn to Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chongqing, Wuhan, Chengdu, Suzhou and Nanjing. In terms of growth, in 2010, Guangzhou took advantage of the "Asian Games" business opportunities, focused on building characteristic neighborhoods, built new high-end modern shopping centers, actively introduced first-line brands, and increased retail sales of social consumer goods by 24.2%, ranking first among the ten largest cities. Wuhan and Tianjin followed closely, with an increase of 19.5% and 19.4% respectively. Shanghai was hit by the Expo last year, with an increase of 17.5% in eighth place.

Rapid development of new consumption patterns

The change of consumption group structure and the change of consumption concept promoted the transformation of consumption patterns. Online shopping, group buying and credit card consumption have developed rapidly. Since the entry of e-commerce in China in 1997, and after a long period of development, it has been developing rapidly in recent years. From the statistics and forecasts of AI consulting, the growth rate of online shopping in China in the past 2008-2010 years is 128.5%, 105.2% and 89.4% respectively. The proportion of online shopping transactions in total retail sales of consumer goods also increased year by year, 1.2%, 2.1% and 3.2% respectively. According to the China Internet Network Information Center (CNNIC), the scale of China's online shopping market in 2010 was 523 billion 100 million yuan, up 109.2% from the same period last year, equivalent to 3.4% of the total retail sales of consumer goods.

In the middle and low end clothing market with low market concentration and low brand loyalty, the clothing products are more vulnerable to the impact of e-commerce. However, the clothing Brand Company independently build e-commerce trading platform, comparing the sales of many C2C models, with more advantages of channel allocation and product line. For enterprises themselves, online shopping can accelerate the digestion of inventory and speed up product circulation. Of course, it also requires enterprises to have more advanced supply chain management capabilities.

In 2010, the progress of science and technology in garment industry progressed smoothly, and it has been deepened gradually, extending from hardware of equipment to integration of two technologies. At present, the fashion manufacturing mode is facing changes in the whole world. Flexible manufacturing, mass customization and other advanced production concepts have entered the industry line of vision. Manufacturing process reengineering and process management informatization have been gradually implemented in traditional large flow enterprises. "Quick reaction" is the magic weapon for the brand to remain invincible in the market. "Fast" must rely on the support of high technology, such as information technology. Scientific and technological progress has become a collective conscious action in the industry.

Export comes out of crisis and presents substantial growth.

In 2010, it is a happy year for our textile and garment export. Not only did the annual export break through the 200 billion yuan mark for the first time, but the index data were strongly implying that the export of textile and clothing has gone out of the shadow of crisis lasting for more than a year, and from the recovery growth to the substantial growth.

In particular, garment exports, after the international downturn in international demand during the financial crisis, have basically recovered to their previous level in 2009, especially in 2010.

Annual export value of textile and clothing first broke 200 billion

According to customs statistics, in 2010, China's export of textile and clothing (including textile yarn fabrics and products, textile and clothing and accessories) was US $206 billion 530 million, an increase of 23.6% over the previous year, and the annual export value exceeded the 200 billion mark for the first time. {page_break}

During the year, textile and clothing exports showed a continuous upward trend. In the first quarter, exports rebounded at the end of 2009, increasing by 15% over the same period last year, up 4.3% from the same period in 2008. In the two quarter, the export growth rate began to accelerate, and export volume hit a record high. In the three quarter, the total export volume in each month exceeded 20 billion US dollars. In the two or three quarter, the year-on-year increase in exports reached over 20%, and the growth rate was over 10% compared with the same period in 2008. In the four quarter, the cumulative export volume in October has exceeded the full year of 2009. In November, the cumulative export volume exceeded the 2008 year, and the cumulative export volume exceeded 200 billion dollars at the end of the year.

As a major producer and exporter of textiles and clothing, in recent 10 years (except 2009), the export growth rate of China's textile and clothing has always been higher than that of imports. However, since 2010, this situation has changed and import has been increasing rapidly. The cumulative import growth in January, March, April and May exceeded exports, and the total import growth in the whole year reached more than 20% for the first time in 14 years. Although the trade surplus is still high, the trend of balance has begun to show.

Garment exports resumed growth

In 2009, China's clothing exports once fell into two digit negative growth. In 2010, with the strong demand for replenishment, exports of clothing basically recovered to the level before 2009. According to customs statistics, in 2010, China's export garments and accessories reached 129 billion 480 million US dollars, an increase of 20.9%.

From the monthly export situation, there has been a resumption of growth for 4 consecutive months since March. In July, both the export volume and the export volume reached the highest level in the calendar year. In August, when exports peaked, it fell back, but the export amount was still higher than the same level in the same period. In November, exports increased significantly in the single month, and the export volume and export volume increased by 39.01% and 21.73% respectively. The monthly export volume has reached a record high, mainly due to the improvement of the structure of export products, the increase of unit price and the appreciation of RMB.

From the perspective of export enterprises, private enterprises achieved an export volume of US $67 billion 150 million 467 thousand, an increase of 30.46% over the previous year, accounting for more than 1/2, reaching 51.87%. Private enterprises accounted for the most part of private enterprises and achieved 62 billion 199 million 388 thousand US dollars in exports. The state-owned and state-owned share holding enterprises achieved an export volume of US $22 billion 229 million 73 thousand, an increase of 12.89% over the previous year, accounting for 17.17%. With regard to the increase in the unit price of enterprises, the largest proportion of foreign-funded enterprises has reached 186.48%. In foreign-funded enterprises, the growth rate of Chinese foreign joint ventures increased by 200.06%.

In 2010, China's apparel industry rebounded across the globe. The clothing exports of these traditional markets in the US, EU, Japan and Hongkong have all increased, and the export volume has increased by 26.35%, 22.77%, 5.74% and 0.19% respectively. In emerging market exports, exports to Latin America in 2010 amounted to US $5 billion 948 million 850 thousand, an increase of 72.99% over the same period last year. Exports to Africa amounted to US $4 billion 89 million 129 thousand, an increase of 32.1% over the same period last year; exports to ASEAN amounted to us $4 billion 258 million 934 thousand, up 20.89% over the same period last year; exports to Russia were US $4 billion 682 million 83 thousand, an increase of 54.98% over the same period last year. It reflects the obvious revival of traditional export market economy and the huge potential demand of emerging markets.

From the point of view of provinces and cities, the export of traditional large provinces has rebounded sharply, and Heilongjiang and Sichuan have been growing rapidly. In the top five provinces, both clothing exports and export unit prices showed a marked recovery. Guangdong's exports amounted to US $27 billion 673 million 224 thousand, an increase of 23.04% over the same period last year, and the export unit price increased by 116.29% over the same period last year. The export volume of Jiangsu province was US $19 billion 243 million 782 thousand, an increase of 18.65% over the same period last year, and the export unit price increased by 166.92% over the same period last year. The export volume of Shanghai was 12 billion 802 million 773 thousand US dollars, an increase of 14.48% over the same period last year, and the export unit price increased by 98.10% over the same period last year. In the first ten provinces and cities, the export volume of Heilongjiang province was US $3 billion 58 million 878 thousand, an increase of 73.18% over the same period last year. In other provinces, the export volume and export volume of Sichuan increased by 36.42% and 64.08% respectively. Hebei and Jiangxi also showed good growth.

Two main reasons to boost export growth

In the past year, the European and American markets have shown that the economic recovery is one of the main factors to boost the growth of China's textile and clothing exports. According to the data released by the US Supply Management Association (ISM) in January 3rd this year, the US ISM manufacturing industry purchasing managers index (PMI) in December was 57, up from 56.6 in November, the growth rate reached a new high since May 2010. The December new orders index rose sharply to 60.9 points, a new high since May 2010, and the output index of the region also increased. According to the data released by the US Department of labor, the unemployment rate in the United States in December 2010 dropped to 9.4%, the lowest since May 2009, and the signs of recovery in the US economy were more obvious. On the other hand, the European Commission data showed that in December, the Manufacturing Purchasing Managers Index (PMI) in the euro area expanded for fourth consecutive months, rising to 57.1, and remained at 50 above the 50 consecutive months. With the revival of economies in Europe and the United States, the demand for textile and clothing external demand has been increasing, so that China's textile and apparel exports to Europe and the United States and other major markets have maintained rapid growth.

Another important factor is the result of the centralization of the positive fiscal policy in our country. Under the stimulation of national 4 trillion active fiscal policy, the textile industry as one of the revitalizing sectors, the cumulative effect of fiscal policy has been released, the boom of textile industry has been rising, and domestic output and exports have been increasing.

Export comes out of crisis and presents substantial growth.

In particular, garment exports, after the international downturn in international demand during the financial crisis, have basically recovered to their previous level in 2009, especially in 2010.

Annual export value of textile and clothing first broke 200 billion

Garment exports resumed growth

Two main reasons to boost export growth