Children'S Wear Has Become A Powerful Force In Humen Market.

Reporters recently

Reporters at Humen commercial center, Tai Sha Road, Guangdong Province

The big Ying East International Clothing Trade City, located on Yin long road, opened up 8000 square meters last year to open up children's clothing area. The brands that were stationed include Yi Fa, MI Dou, yi Ke, baby pig and so on.

According to Deng Ziju, deputy general manager of shopping malls, the mall also set up a brand office building for children's wear, attracting good children, clever fish, Tong Mengfang, proud of making, fat's home, Ying Feng and other brands stationed.

In Yongan road and Yin long road, many brands have opened stores on both sides of the road, forming a large scale children's wear street.

Yongan Lu Mei Lai children's clothing city official told reporters that Humen MEI LAI children's wear city was originally pformed from the Humen children's wear city, from the ground floor 1 floors to the 3 floors of the ground to manage children's clothing.

The mall has been renovated since December last year, and shops have been sold out.

In Baida Road, Humen, a shopping mall which specializes in infant and maternity clothes has been attracting investment recently. The project named "buy Women and baby products city" covers an area of 11 thousand square meters. When the project is completed, it will become the largest market for women and children in the Pearl River Delta region.

This shows that Humen's clothing market has begun to take the road of market segmentation.

During the period of Humen, the reporter interviewed the clothing brand of children's Clothing Co., Ltd.

The director of the company, Fang Cai Xia, told reporters that the company has two brands of FACE KISS and colorful bear. Over the years, the company has relied on the innovative design and excellent quality to occupy the market, and has set up agent points in more than 40 cities such as Guangzhou, Beijing and Shanghai.

Last year, according to the needs of brand development, the company resolutely upgraded the brand of FACE KISS, and expanded the market at home and abroad by combining direct operation with chain store. At present, there have been stores or counters in Yunnan, Heilongjiang, Hebei, Jiangsu, Zhejiang, Xinjiang, Guangdong and other provinces, municipalities and autonomous regions.

Overseas, through the online sale of China (Humen) International Fashion Fair, it has attracted businessmen from Thailand and the Middle East to negotiate.

Fang Lin, the boss of the "small grass baby" brand enterprise, told reporters that she wanted her brand to be full of vitality like grass.

Fang Lin said that the small grass baby brand currently has agents in most provinces, municipalities and autonomous regions of the country, and has also done business in the US, Vietnam, Singapore and the Middle East.

Chen Wenfei, the owner of the brand "Xiao Hu Han Ni", told reporters that the target consumer group of "Xiao Hu Han Ni" is located in the fashionable children of 3~15 years old. The key target market of marketing is the second tier city in China.

According to Wang Minjian, Secretary General of Humen clothing association, there are 3 shopping malls specializing in children's clothing in Humen, and thousands of shops. Humen children's wear has become an indispensable force for Humen's clothing. These brand of children's clothing, which is full of vigor and vitality, has attracted more and more attention in the world.