Tianjin'S Career Apparel Industry Is Facing New Opportunities For Development

China's professional wear market needs to be deeply explored

By China Business Suits Industry Association, Tianjin, Jenny Bay Clothing design The center holds the first exhibition in the country. brand Promotion, research and development, customization and sale Sale As one of the professional institutions, "China famous brand promotion center for professional wear" was launched in Tianjin recently. Operate 。

On the same day, Tianjin professional wear cluster development seminar was held in the same period. Zhang Yuanlong, deputy director of the Standing Committee of the Tianjin Municipal People's Congress, Wang Yaomin, President of the China professional wear industry association, and dozens of professional clothes from all over the country. enterprise The responsible person attended the meeting.

China's professional wear market needs to be deeply explored

According to the reporter from the China professional wear industry association, there are 8 major categories and 113 occupational standards in China. There are 1989 occupations and more than 700 million employees, but there are less than 30% of the professional wear crowd.

Especially from the current market environment and market order, there are still many problems such as disorderly competition, lagging design, obsolete production mode and single sales means. The famous brand promotion center of Chinese professional wear is a new creation based on the in-depth study of the industrial development status and from the height of industry and the height of innovation. It is the first modern professional service organization in the country, which combines exhibition display, brand promotion, research and development customization, and volume sales.

Moreover, the "China professional wear brand promotion center" is a creative center under the new concept. The road worn by Chinese professional wear for more than ten years has proved that the business dress should belong to the creative category, and it is the creative process of mental work with high technology content and high artistic content. To this end, the "China famous brand promotion center for professional wear" will use the social resources and enterprise resources of China professional wear industry association to organize R & D alliances through R & D, design and production elements integration and optimization.

At the same time, we must build a one-stop sales system and create a new sales mode of professional wear through the implementation of the sales volume service. Through the popularization of professional clothing culture, we should combine the shaping of corporate image with the customization of professional clothing so as to form the inner demand power of all sectors and social strata in the society, so as to promote the whole society's recognition and recognition of professional clothing, constantly improve the influence of professional clothing in the society, and create a hot demand for career dress in a wider range.

The promotion center will also make full use of the advantages and characteristics of the China professional wear industry association covering the wide area of production enterprises, the variety and variety of member enterprises, and attracting group customers. To meet the consumption needs of different classes, different categories and different industries, we should organize, customize, tailor-made, online sales and display centers.

The "famous brand promotion center of Chinese professional wear" is a cooperative alliance which is based on the association, stores as the window, social service as the purpose, and the well-known brand (enterprise) of the professional clothing as the main body. It adopts flexible and diversified ways of cooperation, concentrates on the advantages of R & D, production and production of all localities and enterprises, forms a benign interaction between industrial associations and enterprises, builds convenient trading bridges between supply and demand, reduces supply links, and reduces procurement costs, and opens up a brand new way of sales in bulk purchase.

At the same time, the China professional wear network, which is newly revamped by the China professional wear industry association, adopts the latest network technology to realize the integration of Internet, telecommunication network and mobile phone network. With the most convenient channel, the online interaction between buyers and sellers, government procurement and design and production enterprises can be achieved for 24 hours.

Tianjin builds a production base for professional wear and puts it on the agenda.

Professional wear is a new industry developed in the early 80s of last century in China. The product range includes professional fashion, professional uniform, professional uniform and special protective clothing. At present, 80% of the nearly 1000 garment enterprises in Tianjin are involved in the production of occupational wear to varying degrees. However, because of the small scale, scattered layout, low professional level, weak design power and less well-known brands of professional clothing, Tianjin's professional wear enterprises are always lagging behind in the national professional wear industry, so it is difficult to compete with the well-known enterprises in Jiangsu and Zhejiang provinces, and it is even more difficult for them to enter the door of government procurement. Faced with the rapid development of Tianjin's economy, Tianjin's professional wear enterprises are forced to give up big orders to southern enterprises under the design capability and production capacity. Therefore, it is urgent to speed up the development of Tianjin's professional wear industry.

In order to adapt to the increasingly fierce market competition, building a Tianjin professional wear production base has become a strong voice of Tianjin professional wear enterprises. At the seminar on the development of professional wear cluster in Tianjin, participants agreed that the idea of developing Tianjin's professional clothing industry should be established, and the strategic transfer should be carried out to develop Tianjin's professional wear industrial cluster. At present, there are few local brands of clothing in Tianjin, and there are few fashion brands in the country. At present, China's clothing strategic structure has been formed. If Tianjin clothing dies, it will be impossible to fight hard. Therefore, throw away the "pots and jars", and guide the enterprises to focus their attention on the development of professional clothing. To change the present situation of Tianjin's small and medium-sized professional clothing enterprises, such as "unable to support, starving, and vicious competition", we should fully explore the advantages of Tianjin's old garment industrial base and guide the merger and reorganization of small and medium enterprises with complementary advantages. Create conditions for opening up the industrial park of professional wear, give policy support in the relocation and lease of the workshop, and guide enterprises to concentrate on the park and create a professional production base for Tianjin professional wear.

We should give full play to the role of professional institutions and tertiary institutions, and implement the combination of production, teaching and research, and jointly build a Tianjin professional wear cluster. The famous brand promotion center of Chinese professional wear settled in Tianjin garment street. It has gathered ten leading brands and ten best brands of the national professional wear industry. It has concentrated the best business and products of the national professional wear in Tianjin. The center not only effectively integrated the excellent resources of the national professional clothing industry, but also provided experience for the transformation and innovation of Tianjin's career dress industry and the transformation of the mode of economic growth.