Cha Shan: Gathering Advantage After &Nbsp; Net Famous Clothing Brand

2010, Guangdong

Last year, Dongguan tea mountain town won the only "China".

On CHIC2011, the brand clothing of Cha Shan town first appeared in the form of exhibition group.

With the help of CHIC platform, the garment industry of tea hill has reached a new stage.

It is understood that cha Shan town organized a total of 12 brands of 10 high-quality local enterprises including Hui Mei, rabbit, and so on. The exhibition area was 843 square meters, including 52.5 square meters in men's clothing area, 90 square meters in women's wear area and 702 square meters in children's wear area.

In addition to the static form, the tea mountain clothing enterprises also carried out dynamic display at E4 and E5 hall respectively, and launched three series of brand clothing conferences called "colorful tea mountain".

In order to better display the regional brand and industrial image of Cha Shan clothing, during the exhibition, Cha Shan town took the theme of "famous brand clothing manufacturing town in China" as the theme.

10 local enterprises in Cha Shan have displayed five kinds of products, including children's wear, swimsuit, casual wear, diving suit and underwear.

Gathering famous brands at home and abroad

In recent years, relying on the advantages of garment industry that has been accumulated for many years and the meticulous cultivation of local enterprises for many years, the garment industry of tea hill has a solid foundation and profound foundation, forming a large and well matched industrial cluster.

At present, the clothing industry has become one of the pillar industries in Cha Shan town.

In November 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as the "famous brand garment manufacturing town in China" and became the only town in the country that won the title.

At present, the annual output of clothing in Cha Shan town has reached 283 million pieces, with a total output value of 5 billion 384 million yuan and sales volume of 6 billion 568 million yuan.

The town has 567 enterprises, including xiong Ye clothing, Hui Mei clothing, Yi Ge clothing, Rabbit clothing, Yong Lian clothing and intelligent clothing enterprises. Among them, there are 18 enterprises with independent brands.

In recent years, with the continuous improvement of the strength of the garment industry in Cha Shan, many brands such as sparrow, rabbit, master, cat, Geer Maffei and so on have taken place in the international and domestic market.

In order to enhance the processing and manufacturing capabilities of local brands, Cha Shan clothing enterprises actively participated in the market division and cooperation of well-known garment enterprises at home and abroad, attracting JEANSWEST, XTEP, 361 degrees, Mixtill, Ck, Tommy, Levi 's, Fila, Bossini, Kappa, Disney and other well-known brands at home and abroad.

In addition, in order to fully form a garment industry chain with garment production as the core, including computer embroidery, accessories production, cloth distribution and other related industries, Cha Shan town has built an international fabric accessories trading center with a total construction area of nearly 100 thousand square meters.

Improving hardware and software facilities to promote independent innovation

Although it is the first time to participate in CHIC, the clothing of Cha Shan is still attractive. It has received great attention in the capital city, and its brand has been widely recognized.

During the exhibition, Lu Shaoxiong, Secretary of the tea hill Party committee, led the team, the tea hill party and government delegation and the heads of more than 30 garment enterprises in the town to the exhibition site to cheer up the exhibitors, visit and observe, study and promote exchanges and cooperation among garment enterprises.

It is reported that in order to encourage enterprises to actively participate in the exhibition, tea hill town has given strong support to the fund, specially allocated special funds to solve the cost of this exhibition.

Most of the expenses of the exhibition venues and special events, clothing launches, publicity reports, tour tours and so on are all paid by the town government, and the subsidy for each exhibitor enterprise is more than RMB 3000 yuan.

Over the years, the tea Town Committee and the town government attach great importance to the development of the garment industry, vigorously support the garment industry, constantly improve the hardware and software facilities, and provide a good development environment for the garment industry.

It is reported that cha Shan town is now preparing to build the tea mountain Productivity Promotion Center, providing enterprises with comprehensive, multi-level and comprehensive services such as information, technology, personnel training, testing, financing and management.

The center is located in the administrative center of the tea industrial park, covering an area of 1200 square meters, with a gross floor area of about 10 thousand square meters, with a total investment of 8 yuan, with a total investment of 48 million yuan.

It includes food inspection center, food research and training center, information center, intellectual property consultation and exhibition hall, exhibition hall of famous products and scientific and technological achievements, intermediary service platform, multi-function hall, etc.

At present, the Productivity Promotion Center has entered the stage of indoor decoration construction and inspection and research and equipment procurement, and has trained professional skills for the first batch of staff. It is estimated that the "promotion center" can be put into use in August this year.

Building "four most sophisticated"

Base on the requirements of building a modern industrial system, Cha Shan town is scientifically positioning the tea mountain garment industry with a broader vision and strategic vision, combined with the local actual situation and development trend.

Since last year, Cha Shan town has compiled the white paper on the development of garment industry in Cha Shan town. It has clearly defined the objectives, tasks, main measures, supporting policies and safeguard mechanisms of the local garment industry development, promoted the optimization and upgrading of the garment industry cluster, and strives to build the tea mountain as the best technology product with the highest degree of specialization, the lowest public operation cost, the best soft and hard environment and the best environmental protection in the industry, that is, the "four most sophisticated" clothing flexible manufacturing industrial base, so as to realize the sustainable development of the clothing industry.

At the end of last year, Cha Shan town set up the Dongguan tea and clothing association's tea hill branch.

During the "12th Five-Year" period, Cha Shan town will focus on cultivating a number of advantageous enterprises in brand design, technology research and development, marketing channel construction, etc., and guide enterprises to actively introduce advanced production and processing technology, realize the introduction, digestion, absorption and innovation of technology, strengthen the design, promotion and management of brand names, enhance popularity, increase reputation and establish credibility, and enhance the proportion of local independent brands in products.

To increase the intensity of regional brand building, Cha Shan town will also register "tea mountain clothing" collective trademark and expand the popularity and influence of "tea mountain clothing".

According to the planning task put forward in the white paper of the development of garment industry in Cha Shan town, by 2015, Cha Shan clothing has striving to create more than 2 national brand names and more than 3 provincial brand names.

At that time, the output value of clothing in Cha Shan town is expected to reach 10 billion yuan, which will earn more than 810 million US dollars in export earnings.