Dali: Traditional Industries Make New Silk Road

Not long ago,

Silk is China's treasure, but this special fabric gradually fades out of ordinary people's lives. Many people's minds are souvenirs of cheap quality, such as scarves and parasols.

The silk industry has left the impression of traditional industries.

However, what Dali (China) is doing is gradually changing the stereotype of people: "there is no traditional industry, only traditional technology."

Daly, general manager of China (Ltd.), said that although the clothing industry, including the silk clothing industry, has encountered many problems such as rising raw materials, appreciating the renminbi and increasing the cost of employees, the industry still has its own development advantages. Daly (China) has also continued to develop towards the goal of the world's first-rate silk dress base.

Daly's silk sales are the largest in the world, but there is a certain gap between dyeing and finishing, fabric design and clothing design.

In the early years, Daly abandoned traditional technology and introduced professionals from Italy and other places to research and develop new technologies and products.

Daly also made efforts to synchronize with the international development mode and set up production companies in New York, London and Paris, so that R & D and production had a systematic connection.

Now, Dali has developed more than 4000 new products every year, and there are fifty thousand or sixty thousand varieties of Dali silk fabrics.

In fact, Daly's weaving and dyeing technology is now in keeping with the leading technology in Italy.

Even the second language told reporters that the silk fabric is no longer the traditional impression of silk, and the handle, gloss and style have a completely new research and development. For example, some silk fabrics are not as "delicate" as traditional silk fabrics. They can be washed in the washing machine. The washed silk fabrics will not change the original quality, and can solve many consumers' worries.

In addition, the high quality silk fabric made by Dali has begun to be supplied to the world's top brands in small quantities, including Herms, Armani and so on.

Stabilize the international market and tap the domestic market

Daly's silk products are mainly exported, and the United States is its largest export destination.

Among them, its own silk dress brand AugustSilk is the largest selling brand in the world.

However, with the appreciation of the renminbi and the depression of the US economy, even Daly told reporters that in the past two years, the focus of his work is to expand his own brand and open up the domestic market.

With advanced technology and products, it is not a simple thing to get the approval of consumers, especially domestic consumers.

In the past two years, Dali has made many strikes in the domestic market with excellent products.

For example, in 2008, Daly became one of the franchisees of silk products in Beijing Olympic Games. Daly made silk neckties and scarves and became souvenirs for Beijing 2008 Olympic Games. Later, Daly's Silk Map of China was used as a special commemorative item to join hands with "Shenzhou VI". In last year's Shanghai World Expo, we could also see Daly's silk products.

These measures have greatly enhanced Daly's popularity and reputation in domestic consumers.

The development of the domestic market is in full swing.

For example, AugustSilk, the silk dress brand, has set up a store in the shopping malls of the Mixc and Shenzhen in Hangzhou.

Although positioned as a high-end product, it has also been popular among female consumers.

In addition, the new brand is also in preparation. This high-end dress brand will be met with consumers in China this year.

Lian Yi said that Dali (China) will mainly attack the domestic market in the next three to five years, so that 50% of the products will be sold domestically, and Dali (China) will become a world-class silk dress base, so that more domestic consumers can enjoy the comfortable and wonderful feeling of silk garments.