International Designer And Brand --Sonia Rykiel (Twelve)

Sonia Rykiel is also known as knitted queen. The knitted garments she designs are of soft, comfortable and sexy charm. They convey sweet and spicy feelings. On her seasonal black dress stage, bright knitwear, shiny metal buttons, velvet overalls, silk slacks and black wool short skirts give an amazing charm.

In May of 1968, Sonia Rykiel opened her first store on the left bank of Grenelle street in Paris. The sweater quickly became her most representative design. In 1968, the American Women 's Wear Daily magazine regarded her as [Queen of knits] (knitted queen). Soon, she invented the garment that exposed the seam and the side of the lock, and creatively removed the hem and lining. Her fashion philosophy system, DEMODE, expresses to women the concept of "seeking to conform to their own fashion rather than following the trend of fashion designers". She has created the world's recognized unique style -- iconic black stripes, Strass jewelry and writing on sweaters.

As an excellent designer, Sonia Rykiel also decorating many hotels and renovating rooms for American hospitals in Paris. She is also a writer and has published 69 books so far. She is also an honorary professor at Donghua University. In 1998, the National Library of France held a large-scale exhibition to celebrate the 30 year fashion design of Sonia Rykiel. Today, Sonia Rykiel group has developed into a diversified brand of clothing for men and women, children's clothing, footwear, accessories, perfume and cosmetics.
 

Nathalie Rykiel (daughter of Sonia Rykiel) joined the brand world in 1975. Obsessed with the potential of the clothing industry, she decided to devote herself to the company, and successfully fulfilled her duties as a business manager, Japanese art director and art director of fashion show. Now that she is the mother of 3 children, she successfully created SONIA RYKIEL ENFANT (children's clothing sub card) when her first child was born. In 1993, the famous director Robert Altman chose Nathalie Rykiel as his creative consultant for Pr t- t- -Porter.

As the creative director of the company, Nathalie Rykiel is her mother's closest partner and consultant in the past 20 years, contributing to the progress of the company and contributing to the development of new products. Today, SONIA RYKIEL is the only family fashion group in France and is fully self-employed and has independent funding. Sustained development and innovation benefits from Sonia Rykiel, Nathalie Rykiel-Burstein and her husband, Simon Burstein, and more than 450 employees.