The Leading Brand Of Domestic Casual Wear Industry -- Semir One

Semir is the leading brand of domestic casual wear industry. Semir Group Co., Ltd. Create popular clothing brand "For the purpose of development, the franchising development mode is actively pursued, and leisure wear and children's wear brand chain outlets are distributed throughout twenty-nine provinces, municipalities, autonomous regions and municipalities directly under the central government, thus forming a complete market network pattern. Group's existing casual wear " Semir "And children's wear" Balabala Two famous clothing brands. Founded in December 18, 1996 in Wenzhou, Zhejiang, Semir Group Co., Ltd. is a regional group featuring the virtual business mode and a series of casual wear as the leading industry. The registered capital of the company is RMB 238 million yuan, and its total assets amount to about 1000000000 yuan, which is one of the large enterprises in Wenzhou.

Brand introduction

The company has six major centers, including marketing planning, production design, human resources, financial management, administration, marketing management, four wholly owned companies and ten branches, with leisure wear. Semir "And children's wear" Balabala Two famous clothing brands. 　　

 
Semir actively develops the road of "virtual production, brand management and chain Monopoly". It takes "image first, service first, agent first" as the management idea, and earnestly follows the principle of "the growth of enterprises and employees" and the business philosophy of "the rivers and rivers are full", so as to create a good development space for employees, achieve shared benefits and create prosperity, and achieve the goal of win-win for enterprises and employees. Strong cooperation is a strong driving force for Semir's sustained development. Since 2002, it has been actively cooperating with famous French design companies, Ogilvy Inc and UFIDA, so that the core competitiveness and overall strength of the group have been improved rapidly. In 2003, he hired Nicholas Tse, the emperor of Hongkong, and then invited TWINS to join him in 2004. He used three very active young stars of song and shadow as Semir's brand image spokesperson to better interpret Semir's brand culture that advocates youth, vitality, bold and healthy, and makes Semir popular and popular quickly. 　　


It is by virtue of pioneering spirit and innovative spirit that Semir has created numerous outstanding achievements. Semir has developed from obscurity to become a famous trademark in Zhejiang province and a famous trade name in Zhejiang province. Double hundred strong "China's top 100 enterprises have won the title of" the top 500 private enterprises in China "for six consecutive years. Semir products have been identified as famous brand products in Wenzhou, Zhejiang famous brand products and top grade products of national casual wear. In addition, the "Balabala" brand of children's clothing has won the title of "the ten most popular children's clothing brands in China" and "Zhejiang famous brand products" in 2004. In the near future, Semir group will become a competitive brand in China and even in the world.

Group Introduction

    Semir group now owns " Semir "And" Barbara "The two online brands have created more than 40000 jobs for the society, and 1600 people have administrative staff. Among them, more than 93% have received higher education, 89% of the college degree or above, and 45% of the bachelor's degree or above. The average annual growth rate of Semir is growing by more than 50%. In the 1 to October this year, the group achieved terminal sales revenue of 4 billion 700 million yuan, an increase of 50.20% over the same period last year, and raised 259 million yuan to the national tax revenue, an increase of 130% over the same period last year. Semir has won the national five one labor award, the national model labor relations harmonious enterprise, the national double love double evaluation advanced enterprise, the national model worker's home, the Chinese charitable award and other honors, and for eight consecutive years has been awarded the Chinese clothing industry sales, profits 200 hundred strong, the Chinese private enterprise 500 strong, occupies the Chinese clothing industry competitive power 10 strong. Semir brand and its products have been selected as Chinese famous brands, well-known trademarks and national inspection free products. Balbara brand was also named as China's famous brand in 2007, becoming the first batch of Chinese brand names for children's wear. 　　

In the lower reaches of the supply chain, Semir founded and developed " The river is full of water and the river is full. "Business philosophy" insists that terminal is the best brand communication channel, and has launched a series of win-win and win-win market development policies, which has greatly encouraged the enthusiasm of franchisees and the sales market has expanded rapidly. So far, Semir has sold more than 5000 outlets across the country, winning over 96% interest rates. 　　

Semir is actively implementing a quality based brand strategy, making full use of the intangible assets of the brand, and mobilizing tangible assets with intangible assets to integrate the advantages of the global resources. In recent years, the group has successively formed strategic cooperation partners with the Korean color association, Germany's constant force logistics, Beijing UFIDA software, Shanghai Ogilvy advertisement, Mercer consulting, Shanghai Donghua University, Zhejiang Sci-Tech University and other domestic and foreign organizations, for production, learning and research cooperation. At the same time, design and development centers and technology centers have been set up, and have always been committed to the perfect combination of internationalization and localization, fashion and popularity. At present, Semir's products have covered 40 series, more than 6000 specifications and varieties of T-shirts, shirts, jeans, jackets, down garments, sweaters and so on. In 2002, Semir began to employ international Ogilvy Inc as brand stewardship. 360 degree brand management "To enhance brand influence from products, reputation, customers, shopping channels, visual identity and image. In 2003, Semir hired Nicholas Tse, the emperor of Hongkong, and the Hongkong girl group, TWINS, to jointly interpret the brand leisure style of "what to wear." With the influence of Nicholas Tse endorsement, Semir began to become popular and popular. In 2008, Semir formally joined hands with the popular icons of the three sides of the Taiwan Strait, Show Luo and China and South Korea. Super Junior-M Common interpretation Never the same "Brand style" can better spread Semir's advocating of youthful vigor and flaunting the essence of youth. 　　

In the next three years, Semir will be a strategic opportunity for the development of Semir. It will enhance the brand flag with cultural guidance and innovation, focusing on product development, supply chain management, terminal channel integration and information construction, so as to realize brand internationalization, professionalization of talents, scientific management, market globalization, enterprise socialization, and actively promote the listing process of enterprises, and strive to build Semir into an internationally competitive modern spannational enterprise group.