China'S Export Enterprises Seek To Break Through The Strain And Strive For Breakthrough In New York Exhibition

Is China's exporters ready for such a major change?

The change comes not only from the US market.

The survival environment of Chinese suppliers has also changed dramatically.

Zhang Tao, director of the six exhibition of the China Textile promotion and Trade Promotion Association, said in an interview with reporters that labor force rose, raw materials rose, exchange rate was unstable, and credit tightened to textile enterprises. These factors would have a far-reaching impact on export enterprises.

Due to the weak conduction of export products to the price increase factor, the group of Chinese textile and garment export enterprises will take the profit rate of 8% as the watershed, and will come to a new ecological pition.

Profit margins lower than 8%, and still remain in simple processing enterprises will gradually be eliminated.

Large orders will go to medium-sized or super large enterprises. These large enterprises have the bargaining power to purchase raw materials in batches. The equipment renewal will bring about the improvement of labor efficiency, and profit from management.

In addition, small and medium-sized enterprises with personalization, design elements and new marketing modes have more opportunities to trade with small cities and small shops rejuvenation in the United States and retailers offering personalized services.

Foreign trade staff of a well-known export enterprise in China, who attended the China Textile and apparel trade exhibition held in New York, told reporters that changes in the US textile and garment trade pattern and the business opportunities implied therefrom need to be grasped by enterprises close to the US market.

He believes that traders have left hand trading with their right hands.

If China wants to enter a trade power from a big trading country, it must change its concept of trade.

In the past, China's foreign trade enterprises simply supplied customers, and what customers wanted.

Now that the trade environment has changed, customers' requirements for Chinese suppliers have also undergone great changes, requiring Chinese suppliers to provide value-added services to their customers.

For example, now American customers require Chinese suppliers to start from the needs of their customers, namely retailers, to find the best raw materials, find good designers, and deliver the products to the customers in the best way, and to ensure that the goods are not out of date, and retailers do not need to clear the goods.

Changes in US customers can only be understood through close communication with customers.

For SMEs, participating in professional exhibitions held in the US is the best way to understand the change of us customers.

According to Zhang Tao, in order to adapt to the changes and demands of the American textile and clothing market in the post financial crisis era, with the goal of internationalization and specialization, China Textile Trade Promotion Association and Frankfurt Exhibition (USA) will continue to jointly hold three professional international exhibitions at TEXWORLD, New York International Fashion Merchandising Exhibition (APP) and New York international home textile procurement Exhibition (HTSE) in New York Jiewei Exhibition Center in from July 19th to 21st.

The original China Textile and clothing trade exhibition continues to be retained. Exhibitors attending the China Textile and clothing trade exhibition are divided into three Chinese exhibition groups, which are "embedded" to three professional exhibitions.

After the pformation, the New York exhibition will serve as the lifeline for the development of the exhibition.

According to Chinese customs statistics, in 2010, China's textile and apparel exports to the United States amounted to 33 billion 730 million 920 thousand US dollars, up 27.7% over the same period last year.

As for US exporters, American brands and retailers are beginning to replenish as the US economy recovers and consumption grows.

China's textile and apparel exports to the US remain optimistic this year.

Zhang Tao believes that the US market needs firm commitment and New York remains the key entry point for the market.

New York, as the fashion capital of the United States, brings together many textile and garment companies in the confluence of three states.

Even some western American enterprises will set up R & D centers or decision-making departments in New York.

The fashion industry is the pillar of New York's economy. The New York municipal government has introduced many policies and measures to encourage New York to develop the fashion industry.

The market share of China's textile and garment products has reached a new high in the US market. The American market has strengthened its rigid demand for Chinese products and improved the quality of its products.

Zhang Tao hoped that Chinese enterprises should correctly understand the general trend of the development of the industry, speed up from the simple cost competitive advantage to the comprehensive value advantage under the complicated macro and industrial economic situation, and set a correct position in the Sino US textile and clothing trade system, enhance the bargaining power of export products, and some advantageous enterprises should get the pricing power as soon as possible.

It is reported that the new New York exhibition has little new changes, the American Apparel Fabrics exhibition group and the SUPIMA Association as a fiber supplier, will use their fiber company as a form of exhibition in the exhibition.

STYLESIGHT is responsible for the fashion trend area of fabric exhibition.

TEXWORLD has considerable influence in the United States.

The top 50 clothing brands listed by American fashion magazines in July 2010, most of them visited the TEXWORLD exhibition.

Exhibitors will also provide a series of value-added services. For example, the organizers will collect exhibitors' fabrics in advance, and will be displayed in the exhibition trend area. Second days before the exhibition, a special forum for exhibitors will be held to sell the products to the American market. The organizers will use the high-end cars to get the VIP buyers to the exhibition hall.

Zhang Tao particularly reminded Chinese enterprises that the fabric buyers most wanted to see were cotton fabrics, followed by knitted fabrics, printing and dyeing and denim fabrics. Price, minimum order quantity and original design ability were three important considerations for buyers to purchase fabrics. The survey showed that the most important products that fabrics buyers wanted to see at the last New York show were cotton fabrics.

Zhang Tao hoped that after selecting a mature exhibition, Chinese enterprises should take the exhibition as part of their long-term market development strategy, fully cooperate with the various services provided by the exhibition, and jointly develop with the exhibition.