Industrial Resource Alliance: What Does It Bring To The Clothing Economy?

From the cold resistant clothing fabric ambition (China) group, there are only 120 looms manufacturing capacity, but they make use of it. industry The resources of the fabric enterprises operate 2000 looms business, achieving an annual sales of 700 million yuan. Marketing The resources of Guangdong's Bi Yin Ling finery Co., Ltd., together with Korean fashion designers with creative design power, created a "Golf". Clothes & Accessories Xie Bingzheng, chairman of the brand, said with profound experience that it is far from enough for Chinese clothing original brands to go global. Relying solely on the strength of a single enterprise is far from enough. Only by fully integrating design and creative resources, marketing resources, human resources and even the advantages of international capital can we promote the rapid development of enterprises.

Transformation mode, through horizontal resource integration and vertical and downstream industry chain integration alliance, to enhance industrial manufacturing efficiency and create new value system of industry has become the primary task of China's garment industry restructuring and achieving sustainable development.

　 Assembling manufacturing power to enhance industrial efficiency

Although a large number of advanced international equipment have been introduced into China's clothing enterprises, a large number of international popular fabrics have appeared in Chinese clothing brands. The excellent international production technology has been widely used by Chinese garment enterprises. The international advanced management concept has been adopted by Chinese apparel operators. The number of garments produced in China has surpassed the total output of various countries in the world, occupying the global 1/5 market, but the manufacturing efficiency of China's garment industry is not the first.

How to make "made in China" into an efficient and high-yield brand? Chinese clothing is facing a series of important challenges, such as improving the manufacturing environment of the industry, upgrading the professional level and coordination level of all aspects of the industrial chain.

The author found that, with the rise of clothing market in recent years and the booming of wholesale demand, many garment enterprises in Wuhan are buying new equipment to expand their processing capacity. Hundreds of millions of dollars of fixed assets have been invested in a year, but with the emergence of factors such as labor gap and labor costs rising, many enterprises are experiencing a shortage of operating rate, and it is difficult for advanced manufacturing equipment to exert the best industrial social effect. The self integrated development mode makes the brand operation enterprises which are in the predicament of overcapacity and product processing outside the main body lack effective link interaction.

In the competition of industrial transformation and upgrading, a large number of "buyers brand" integrating resources advantages have emerged in the textile and garment enterprises in Quanzhou District of Fujian. They have completed the various links of brand production and operation with the best quality, the most economical and the fastest way, and improved their competitive strength with the professional alliances of design, planning, purchasing, manufacturing, packaging, logistics and marketing in the industrial chain. Gathering and integrating professional resources such as professional talents, not only promote the further division and refinement of the industrial chain, but also occupy and use resources most economically, so that the industrial efficiency level reaches the best economic status, thus making Quanzhou a famous city of 100 billion yuan in clothing output value.

The integration of industrial resources is a win-win process of integrating all sides to increase expansion, reduce operating costs, and seek new growth points in the transformation of product manufacturing and business mode. A manufacturing enterprise with first class equipment and past international brand OEM is actively looking for cooperation with domestic buyers. Poor brands can free up shop and dealer resources for outstanding brands, which can promote the adjustment and effectiveness of stock resources.

Brand enterprise's ability of industrial resource allocation has become the core element that determines brand competitiveness. Only by taking management standard and strength oriented enterprises as the center, taking benchmarking brand as the core, integrating industrial manufacturing power through resource integration, linking the capacity of small and medium-sized enterprises around the market demand, transforming the business model under the condition of asset ownership and equipment production unchanged, and closely integrating the upstream and downstream cooperative relationship, can we create the industrial chain of large textile and garment in the scientific division of labor alliance, and rapidly improve the efficiency level of China's garment manufacturing.

　 Gathering the power of innovation to enhance the charm of the brand age

Improving the brand contribution rate is the core work and common concept of today's garment enterprises to resolve unfavorable factors and effectively open up the domestic market. But how to promote brand value added in cultural creativity, product development and style innovation, and effectively gather brand innovation power through industrial alliances, is also a concept problem that many enterprises need to solve.

Some small and medium sized manufacturing enterprises lack brand research and development strength, so they can develop information collection and market research system around the innovation of brand style. Then, they will choose samples with the professional research and development alliance of the design studios, pick up a single patent, and then hand over the production enterprises to process them. On the clothing chain of Shishi, there are more than 30 professional clothing products R & D institutions, such as Auchan clothing, Rome, and international fashion, which not only made the small and medium enterprises chain fast fashion, but also accelerated the integration of the resources of Shishi garment industry chain, and improved the degree of polymerization of professional talents, and created conditions for the birth of a group of buyers brand.

With the further subdivision of the industrial chain, and letting professional people do more professional things, the integration and agglomeration of resources will bring about changes in the format. Product research and development specializes in fashion color, edition change, fashion popularity and process innovation; production enterprises specialize in process technology, product quality and processing efficiency, and produce the best quality clothing with the least resource cost; clothing companies specialize in brand management, promotion and brand culture value incubation. In this way, every link in the apparel industry chain can be effectively matched, so that the limited demand of capital service industry can be reduced, and the operation cycle of products can be shortened, energy saved, cost and risk reduced, and the market reaction ability improved. Not only can the limited resources of enterprises be fission in polymerization, but also the brand's innovative power can be more attractive to the times.

China's fashion manufacturing model is constantly innovating, and flexible manufacturing, mass customization and other advanced production concepts have entered the industry's vision. Manufacturing process reengineering and process management informatization have been gradually implemented in traditional large flow enterprises. The scientific allocation of industrial resources and the integration of resources will affect the competitiveness of enterprises.

In the face of the increasing internationalization of the domestic market and the accelerated pace of internationalization of Chinese brands, the cooperation between Chinese garment enterprises and international industries has become increasingly common.

Gathered from the industry's innovation strength, whether it is innovation of enterprise mode, brand mode innovation, and the following channel innovation, product innovation, cultural innovation, etc., will emerge in an endless stream in industry, enterprise and market. The breadth and depth of Chinese garment enterprises will expand continuously.

　 Gathering capital strength to enhance market response speed

Entering a higher channel, creating a higher cultural value and stepping into a higher development stage, establishing the resource system of production, logistics, R & D, culture, marketing and public relations is the key to enhance the market response speed of Chinese clothing brand.

The ambition (China) group, which started from the cold resistant clothing fabrics, has only 120 looms manufacturing capacity, but they have made use of the resources of the fabric enterprises of the industry to manage 2000 looms, achieving a sales performance of 700 million yuan. The Guangdong brunnan finery company, which has rich marketing resources, has joined hands with Korean fashion designers with creative design power to create the brand of "brinfin" Golf dress. Xie Bingzheng, chairman of the brand, said with deep experience that the original brand of Chinese clothing should go to the world and rely on the strength of a single enterprise. It is far from enough to rely solely on the strength of a single enterprise. Only by fully integrating the creative resources, marketing resources, human resources and even the advantages of international capital can we promote the rapid development of enterprises.

Although the climax of resource integration in China's apparel industry has not yet arrived, the accumulation of social capital power has benefited a number of enterprises. Zhou Shaoxiong, President of the seven wolf group, believes that in the international market, the integration of existing brands will bring valuable resources such as brand goodwill, design strength, market recognition, marketing network and so on, and it can enter the international mainstream market and gain an equal dialogue with foreign enterprises. It can also help domestic enterprises achieve the internationalization of corporate governance.

In 2010, a new type of enterprise organization, the Gye AI international garment industry group, emerged in Xiamen. The industrial organization disseminate the idea of brand embrace and warm up development in Fujian, Hangzhou, Shenzhen, Tianjin, Suzhou and other places, and gather industrial capital to realize the idea of resource sharing and win-win cooperation. A group of brand planning and operation promotion experts, brand investment institutions, fashion designers, accessories suppliers and garment processing enterprises are gathered together, hoping that through cooperation and mutual assistance, enterprises in the garment industry can quickly find the resources they need and quickly solve the problems and difficulties in production and operation.

Although the accumulation of this industrial resource is still in the bud, there is a consensus among the partners of gentry's business partners: "how big your brand should be and how much resources you need to integrate. The resources in our hands will only be doubled if we improve the effective allocation.

If this is the beginning of the awakening of Chinese fashion and strength, the beginning of the resource alliance of China's garment industry promotes the start of the garment industry from a strong start. In the face of increasingly complex market competition, we have reason to believe that more and more enterprises and brands will integrate their resources into the Chinese apparel industry chain under the sounding of China's clothing industry concentration. In the cooperation, mutual aid and win-win situation of industrial resources, we will change the weaknesses and shortcomings of our production and operation with the shortest time, the lowest cost and the highest efficiency, thus achieving a more sharp market response speed.

When this day really comes, the hope that China's garment industry will become the source of fashion products from "world processing plant" will no longer be a dream.