Jinjiang's Well-Known Shoe Companies Take The Lead In E-Commerce.

　 E-commerce is the product of market economy and information technology. Because of its low cost, fast dissemination, wide coverage and many other advantages, it has grown rapidly in China. The "Jinjiang Gang", which has always been in the forefront of the market economy, is eager to catch up after sniffing tremendous business opportunities in E-commerce.

According to the news learned by reporters, at present, there are Anta, XTEP, 361 degrees Dozens of famous brands such as PEAK, del Hui, and hundreds of other two or three line brands have been testing e-commerce in the water market, scrambling for Internet market and competing for the Internet.

Anta is one of the leading brands of e-commerce marketing in Jinjiang shoe enterprises. It is reported that in 2010, its online retail sales reached over 100 million yuan, and the network became the third largest sales platform after Anta's exclusive store and business super. Last year Anta There are more than 7000 sports shops, annual sales exceeded 7 billion yuan, and the annual tax revenue is more than 800 million yuan. Ding Shizhong said Anta entered the e-commerce business this year.

Another famous brand of Jinjiang shoe enterprises, XTEP, will be Electronic Commerce Rise to the position of enterprise strategy. The XTEP touches can be traced back to last July. Last July, XTEP worked with Taobao to choose Taobao distribution platform to develop e-commerce business. From scratch, in just 8 months, the sales volume of network distribution reached 0 yuan from 50 million, which is a great miracle for the limited company of XTEP (China). XTEP attaches importance to e-business and elevate e-commerce to the height of enterprise strategy. XTEP has found that high school students and college students are the main groups of online shopping. They are happy to buy inexpensive new products on the Internet. E-commerce can not only expand the sales channels of enterprises, but also cultivate their awareness of brand names. With the help of online consumption, they can spread brands and enhance brand names. In 2011, XTEP set the target of Internet distribution sales to 200 million yuan. In the next five years, e-commerce business will account for 10% of the total sales volume of the company. XTEP has upgraded e-commerce to the height of enterprise strategy, and has clear thinking and specific plan for future development.

Since the development of e-commerce business in 2009, the e-commerce of 361 degree brand has made great progress. At present, the sales of 361 degree network ranks the forefront of the local sports brand. In particular, last year's 361 degree joint Tencent network launched the "love of fire lit Asia", 361 degrees of love to light up the Asian Games marketing, becoming the first Chinese local marketing company to start Asian Games.

In the survey, the reporters also found that many two or three line brands of Jinjiang shoe enterprises set up the Ministry of electronic commerce, vigorously developing e-commerce business, such as Kang Tai, Fei Ke, step Zhi, wild power and so on.

Marketing experts point out that a lot of Jinjiang shoe companies are fighting for e-commerce, and there are reasons why they want to compete for the Internet market. Since the beginning of this year, the prices of the three major shoe making materials, natural rubber, oil and cotton, have risen to varying degrees. Due to the shortage of labor, the recruitment of Jinjiang shoe enterprises is difficult, and enterprises have to raise the cost of labor. There are various signs that the bottleneck of traditional brand channels is obvious. If enterprises want to make further breakthroughs, they must find another way out.

On the contrary, the performance of e-commerce is rather "giving power". In January 18th, the China e-commerce research center, a well-known domestic e-commerce research organization, officially released the "2010 China e-commerce market data monitoring report". The report shows that in 2010, China's e-commerce market transaction volume has reached 4 trillion and 500 billion, an increase of 22% over the same period last year. In the total volume of e-commerce transactions, the B2B e-commerce transaction volume reached 3 trillion and 800 billion, an increase of 15.8% over the same period last year, and the online retail market scale reached 513 billion 100 million yuan, up 97.3% over the same period last year, nearly double that of 2009, accounting for 3% of the total retail sales of social commodities.

To explore how the footwear industry can focus on the focus of the construction of channels and supply chains through e-commerce, analyze the actual needs of enterprises, and seek the best solution to promote the application and development of e-commerce in traditional footwear enterprises. The Jinjiang Municipal People's government, Jinjiang economic newspaper and global shoe net will jointly organize the 2011 China (Jinjiang) footwear industry e-commerce summit in Jinjiang in April 17, 2011 at the Jinjiang Marco Polo Hotel in Jinjiang. The summit will invite executives of enterprises such as Ding Zhizhong, Zhou Shaoxiong, Peng Kong, Li Shubin, Chen and so on. Lining, BELLE, BELLE, Hongxing Erke and other business representatives, Taobao network, pat net, Amoy shoe net, Jingdong mall, Dangdang, good Le buy and other platform leaders will be present. For