Operation And Development Trend Of China'S Apparel Market

Garment market operation in 2010

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities in major large-scale retail enterprises increased by 21.2% over the same period last year, 5.6 percentage points higher than that of the previous year, and retail sales of all kinds of clothing increased by 10.2% over the same period last year, 2.9 percentage points higher than the previous year.

Brand clothing prices rose significantly over the same period.

In 2010, the clothing prices of the major national retail enterprises increased by 19.1% over the same period last year, higher than that of 2008 and 2009.

The consumption of clothing has been upgraded obviously, and the sale of high-grade products has increased rapidly.

In 2010, the trend of garment consumption upgrading in China was obvious, mainly manifested in the consumption of high-grade shopping malls, and the rapid growth of demand for high-grade clothing.

According to the statistics of the China National Business Information Center, the sales volume of clothing retail sales of high-end and large retail enterprises in 2010 increased by more than 30% over the same period last year, reaching 31.2%, significantly higher than that of mid-range retail enterprises and 19.2% of low-grade retail enterprises, 10 percentage points higher than the overall level.

The retail sales of high-end women's clothing with a price of more than 2000 yuan have reached an average annual growth rate of 50.6% in the past three years, which is significantly higher than the average growth rate of 24.2% in the overall market of women's clothing. The proportion of male suits in 2010 is 5.8%, and the proportion of retail sales is 23.2%, which is significantly higher than that of the previous year.

First tier cities, large retail enterprises, clothing sales growth accelerated significantly.

In 2010, the retail sales of large retail enterprises in the first tier cities increased by 21.5% over the same period last year. For the first time in the past four years, the retail sales exceeded the national level for the first time, and the growth rate reached 9.6 percentage points compared to 2009, which was significantly higher than the 5.6 percentage point increase in the whole country.

The growth rate of retail sales in the first tier cities has accelerated significantly. On the one hand, consumption promotion is an important reason after the financial crisis; on the other hand, the demand for high-end consumer goods has also led to the growth of sales of the first tier cities with high-grade commodities.

Online shopping has become an important sales channel for clothing.

After years of development, clothing online sales have largely met the needs of current consumers, stimulated consumption growth and expanded the market scale, and have become an important marketing channel for the clothing market.

It is mainly manifested in the following aspects: first, the proportion of online shopping of residents' clothing accounts for 3 percentage points of the total clothing consumption expenditure of the whole population compared to 2009, which has increased by 9% percentage points to 9%; two, the pattern of clothing online sales has been increasing, the development trend of diversification is remarkable, the market competition is very intense; three is the integration channel of clothing brand enterprises, vigorously developing online sales; four is that more and more luxury goods are turning to the Internet to stimulate sales growth, luxury online shopping has become irresistible, and there are luxury retail websites such as Fifth Avenue, West West Fashion and YOOX group.

Brand concentration declined compared with the previous year, and the growth of high-end brands was fast.

In 2010, the brand competition in garment market increased significantly, and the overall concentration level declined significantly compared with the previous year.

According to the China National Business Information Center, the average concentration of the top ten brands of the 16 commodities was 37.5%, down 0.69 percentage points from the previous year.

While the degree of brand concentration has declined, the clothing sales brand structure of major national retail enterprises has also changed significantly, that is, the market share of high-end clothing brands has increased rapidly. For example, Armani, Zegna, Sabatini, Dunhill and other international first-rate brand market share has increased significantly compared with the previous year.

Development trend of garment market in 2011

Clothing prices will show a marked increase.

In 2011, clothing prices are facing higher upward pressure. First, the pressure of rising prices of clothing raw materials in 2011 is still relatively large; two, the shortage of migrant workers, the increase in labor costs, and the rise in wages and salaries of workers will become another thrust of the rise in clothing prices in 2011. Three, such as channel costs and retail terminal fees will also become another incentive for price increases.

The scale of online shopping will continue to grow rapidly.

With the gradual popularization of 3G technology application, the rapid development of mobile commerce will further subvert the consumer habits of consumers, and gradually make up for the shortcomings of online shopping for clothing that can not be tried and touched, so that consumers can truly buy goods from all over the country without leaving home.

The scale of clothing online shopping will continue to grow rapidly.

Custom garments will prevail in a certain range.

The industrial pipeline has greatly enriched the supply of clothing commodities. However, with the continuous expansion of the demand for personalized white-collar products in urban white-collar workers, clothing customization such as tailoring and manual sewing 30 years ago is becoming increasingly popular. Customization is gradually becoming the embodiment of identity and an important way to meet the individual needs of consumers, and is increasingly favored by consumers.

International brands accelerate the layout of the domestic market.

In 2010, the international clothing brand continued to open shops at a higher speed. According to statistics, in 2010, the number of stores in H&M, Uniqlo and C&A increased significantly.

International brands can continuously and rapidly add new stores, indicating that their sales mode and brand goods have been recognized by the market. There is great room for development in the market. It can be predicted that the international brand will continue to accelerate the layout of the domestic market in 2011, and there will be more international clothing brand stores in the clothing market.