Martha Marceau "Spring And Summer 2011 New Clothes Conference" Held In Beijing

In April 12th, Masa Ma-so Held in Beijing Purple Jade villa in 2011. New clothes in spring and summer Press conference and announced the signing of the contract. fashion Etiquette godmother "Zhou Simin" is the image etiquette consultant. This is also the first time that the domestic electric business enterprises have held the brand clothing conference, nearly 200 journalists. Celebrities And the VIP customers of masa Marceau participated in this. Grand meeting 。

Masa Marceau this conference has created several first in the electricity supplier industry, one of which is the first brand clothing conference to be held in the electric business enterprise.

The clothing conference is the symbol of the brand, but the electricity supplier clothing enterprise generally lacks the platform, but lacks the "brand". Martha Marceau put the brand in an important position from the beginning of his career.

"Masa Marceau is going to be a fashion trend vogue for men's wear, and a man's image consultant. Redefine the development trend of Chinese men's clothing with the luxury of "parity" and become the first luxury brand of men's online shopping. Martha Marceau CEO Sun Hong said.

"Self owned brands will definitely take an advantage in vertical e-commerce, because the future society must be a branded society. To build up a brand image, we should deepen our efforts in product design, R & D, and how to provide more valuable services to target consumers.

A total of 60 new 2011 season products were released by the conference, and more than 20 Chinese and foreign models were displayed. In the nearly 20 minutes of the show, they showed four themes of purity, confluence, trace and fantasy. Rich and diverse elements of design strive to arouse men's determination to recognize their determination in the indifferent environment of reinforced concrete, and advocate to enjoy the present attitude of life in the process of continuous transcendence.

Sun Hong told reporters: "Massa Marceau has set up fashion information stations around the world in New York, London, Paris, Milan and so on to catch the international fashion trend and absorb the most popular fashion elements. Fashion editor and buyer form information group to provide creative materials for designers. After the initial creation of the designer, user tries, hearing and so on. Finally, it will be revised to become a product and then mass produced. "

In addition to the classic black and white ash, this fashion is bold to try blue, olive green, sauce red, red and so on. It not only fits men's pursuit of fashion and taste, but also highlights the characteristics of clothing close to nature and simplicity and comfort.

In terms of materials, Masa Marceau launched lightweight lightweight clothes and jackets this season, using artificial fibers, viscose fibers, elastic fibers, wool and other ingredients to achieve light, thin, breathable and breathable fabrics. Besides the viscose and cotton business series, the main purpose is to polish the excellent denim fabric, add the Tencel to the jeans, and create a comfortable and casual dressing experience. Short pants are made of pure cotton, linen and viscose. They are mixed with small suits and T-shirts. They are modern and elegant.

In terms of technology, multiple splicing, metal painting and manual coarse thread sewing also create distinctive texture.

In terms of design, Masa Marceau not only follows the fashion European classic design, but also catches the latest international popular elements. More importantly, it is in line with the eastern figure and cultural psychology. Sun Hong told reporters, "the classic design of Chinese and Western combination is the soul of masa Marceau men's clothing."

Another first of the press conference is the first signing of the international fashion etiquette expert in the clothing business community as its image etiquette consultant.

"Giving fish to a man is better than giving him a fish." This joint "international fashion etiquette godmother" Zhou Simin shows that Masa Marceau not only dressed in the style of innovation, but to create a new way of life as the ultimate goal.

At the scene of the event, Zhou Simin invited Masa Marceau VIP customer to come to the stage. According to the characteristics of the target audience, he set up the design of the costumes and collocation for two scenes. Later, Dai Jun, a well-known presenter, took the stage as a diamond client of masa Marceau and talked about the fashion concept of elite men.

The third first of the conference is the MASA image positioning tool jointly launched by Masa Marceau and Zhou Simin, aiming to enhance the overall image of the male.

At present, there are many theories and pictures about men's clothing on the market, but there is no practical tool for business men who don't have time. The introduction of MASA's image positioning tool fills the gap. This tool can quickly locate the dress plan in 5 minutes according to the five elements of the user's skin color, shape, style, role and scene.

Masa Marceau CEO Sun Hong said that as a leading brand in the field of high-end men's clothing in e-commerce, Masa Marceau not only has a strong fashion trend product as its strong backing, but also aims to provide consumers with a high value added service of image positioning design, which will greatly enhance the image and social influence of men in the field.

In addition to the three above, this conference also invited alumni of CEIBS to jointly interpret Marceau's culture and show the entrepreneurial process of the company, which impressed the guests.

Zhang Shulve, chairman of masa Marceau, said in his speech: "Masa Marceau came from the papers of me and Sun Hong. We have never changed from writing papers to founding enterprises. That is to do something that is truly valuable to society and be a respected company.

For the strategic planning of masa Marceau, Zhang Shulve said: "in the product range, we will enrich men's clothing, enter into women's clothing, children's clothing, home textiles and other fields, expand market share, build a suitable internet life brand for middle class and new middle class around the high-end positioning."

About Martha Marceau:

In December 25, 2007, Zhang Shulve and Sun Hong jointly established the nine Beijing Shang Shang Technology Co., Ltd. In September 2008, the high-end fashion design and style of Martha Maso (MasaMaso) high-end men's wear formally launched operation, in 2009, sales revenue of 80 million yuan. In 2010, Martha Marceau received the venture capital injection of US $100 million from the Sequoia Capital China Fund. The registered members exceeded 100 million, and the repeat purchase rate reached 70%. In the same year, the store opened in the CBD core business district of Beijing World Trade Center, with a real shopping experience offline to better meet the needs of consumers. Martha Marceau is committed to creating the most influential clothing online shopping brand, allowing more consumers to understand and love Masa Marceau's products. While enriching men's clothing, we should expand women's wear, children's clothing and home textiles to expand market share, and build a brand of Internet life suitable for middle class and new middle class.

In 2009, Masa Marceau won the "China's fourth consumer favorite website TOP100" award, and won the "China online retail consumer brand 50" award in the same year. In 2010, it won the "China excellent apparel online shopping platform Award" and "China's top 10 entrepreneurs."