CHIC Curtain &Nbsp; &Nbsp; Found Continuing.

Although CHIC2011 has come to a close, the exhibition has not yet brought us a conclusion.

In this year's CHIC We are glad to see that there are new changes in men's wear hall, ladies' wear hall, children's wear hall, leisure hall and overseas hall. Every glittering spot is gathered together to draw a picture of the development trend of the clothing industry.

Men's wear again found

The trend of internationalization and multi brand is more and more obvious.

Men's clothing has always been a sense of atmosphere, capable and calm.

CHIC2011 Men's wear Hall The company has continued its impressive style. Shanshan, YOUNGOR, ormosia, Bosideng, Liliu, Ruyi and other domestic enterprises have all appeared and occupied half of the pavilion.

In CHIC2011 men's wear hall, we can easily find that the trend of multi brand, internationalization and diversification of old brand enterprises is obvious, while some new brands have more new ideas in marketing mode, brand positioning and segmentation of consumer groups.

Shanshan Group brought the "Shan Shan" suit to the exhibition. In March 26th, Shan Shan held a new conference on clothing in Beijing. On the CHIC2011, Shan Shan brought a new appearance with the new standard.

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People in the industry were very dissatisfied with the diversified development groups such as Shanshan, and thought they had deviated from the clothing industry. In fact, Shanshan has not given up the dream of clothing development. In recent years, it has speeded up the brand promotion efforts, and used many brands and international ideas to operate. Last year, the company launched the new brand of S2, which is called "the second wave of Shan Shan" by Li Qiming, vice president of Ningbo Shanshan Limited by Share Ltd. Li Qiming said in an interview with reporters that Shanshan should configure brand resources from the perspective of globalization. In 2009, the Shanshan Group and Japan Itochu Commercial Corporation established a comprehensive strategic cooperative relationship, which undoubtedly injected a shot in the arm for the global strategy of Shanshan.

YOUNGOR, the leader of the domestic clothing industry, brought the six brands of MAYOR, YOUNGOR, GY, HartSchaffnerMarx, CEO, HANP (hemp family) to the exhibition site again, highlighting it again. Youngor Now it has become a multi brand enterprise. It is understood that in 2010, YOUNGOR integrated its own industrial chain, so that the upper and lower industry chain can carry out better interaction. YOUNGOR has set up five brand studios in charge of brand promotion, design, logistics and so on.

After more than 30 years of development, YOUNGOR group has achieved a major leap from a single garment manufacturer to a multi brand operation group. Today, the six major brands of their brands, with the same fashion and different fashion expression, add a lot of support to the "collective shouting" of the Chinese clothing brand toward the world.

CHIC2011, Ruyi group has brought its brand of MANO and SIMPLELIFE. Wang Haiying, director of MANOA design in Ruiyi Fashion Trading Co., Ltd., Beijing, told reporters that MANO is the concept of multi brand store. Its brand includes MANO, Crociera, Bra+ and so on. SIMPLELIFE is an American style of leisure, including tops, trousers, bags, and so on.

Shandong Ruyi group is one of the leading enterprises in the field of textile and clothing in China. Last year, it invested a lot of money to become the largest shareholder of RENOWN (RNA) and its shareholding was about 41%. Ruyi's acquisition of Japanese RENOWN company has opened its way to enter the Japanese market, and it can be seen as a beautiful world war.

In fact, the chairman of Ruyi group, Qiu YYF, said in an interview with our reporter that in 2000, "Ruyi" put forward ten years to achieve the goal of double competition, that is, striving for the first class international level and striving to become a world-class brand.

In this way, "Ruyi" international strategy is locked early. This internationalization strategy can be seen in recent years, such as Ruyi's frequent acquisition of foreign enterprises. In the early part of the first half of 2010, "Ruyi" bought a company in Italy and a German company. It is reported that both enterprises have a history of over 100 years.

Lai Lang has brought its L2 brand to the exhibition. L2 related responsible person said, the brand will target consumer groups locked in 20 to 30 years old young fashion men, this part of the people of fashion trend has a unique sensitive touch and enthusiasm.

It can be seen that since its successful listing in Hongkong in 2009, Li Lang has had new ideas and opportunities in brand development, and plans for the development of multi brands have been gradually promoted. On the official website of Le Lang, we can see that in 2010 ~2014's strategic framework for sustainable development clearly pointed out: "a brand of multi brand development strategy." {page_break}

Women's clothing found again

New style and new posture

Compared with men's fashion hall, fashion and leisure sports hall, the women's wear hall is more feminine and colorful. The 23 thousand square meter women's wear exhibition area is located at the China International Exhibition Center W3 and W4, and the mainstream exhibitors brand RE development rate has reached a new high.

The women's Wear Exhibition on CHIC2011 attracts many mainstream women's clothing brands. It shows the fashion trend of women's clothing from different styles and angles. The rising rate of mainstream brands also confirms the fact that Chinese women's wear brand is becoming more and more mature in the international stage.

Hangzhou women's clothing brand is still one of the leading characters on the CHIC. Women's diary, ancient wood sunset, FAIRY and other brand representatives send out the fashion factor and combine the new Hangzhou style with the feminine mild smell.

Around the years, Taiwan embroidery, leading show, riddle, Yi Jia Yong, and so on, last year, the eye-catching brands have again participated in the exhibition. This phenomenon not only reflects the more stable performance of mainstream brands and the more concentrated resources of the industry, but also shows that the platform of CHIC has effectively made the mainstream brands feel the effect of the exhibition.

The spread of corporate culture has become the main purpose of more and more mature women's clothing brands. The rising "Shu Lang" brand, appearing on the CHIC in the electronic interactive experience mode, not only shows the idea of "low efficiency and low carbon efficiency", but also attracts a lot of eyeballs; the riddle continues to be the style of "using clothing to interpret the soul story", according to the general manager of Wei Lifang, as an original designer brand, the riddle has found a fit point between a designer's individualized conception and the general needs of the consumers -- the concept of environmental protection, and advocates the idea of loving nature, loving freedom and loving oneself.

In this CHIC women's wear Museum, many new brands that have been exhibited for the first time have not only injected fresh blood into CHIC, but also diversified the way of exhibiting and brand marketing to this platform.

Ying Zheng women's wear is a high-end business women's wear brand from Beijing. This year's first exhibition has received unexpected results. According to Ma Ying, chairman of Beijing mailong Jilong Clothing Co., Ltd., CHIC has provided them with a professional and strong communication platform. A day after that, they received a lot of advice from all over the country.

With the development of economy and the improvement of living standards, the concept of life in China is changing, and the desire for high quality life is stronger than ever before. Therefore, a more professional and high-end brand of underwear and household clothing has been at the forefront of the market. It has been predicted that the future clothing market will belong to underwear and household clothes.

The underwear exhibition brand of the ladies' wear hall has doubled and doubled since last year. From the exhibiting situation of underwear brand in CHIC2011 women's wear exhibition area, the performance of the body clothing and household clothing brand is outstanding, and its characteristics are more differentiated and specialization. In the past, some of the knitted underwear clusters which produced foreign trade processing, in the volatility of the international financial crisis, saw more open market prospects from the domestic market, and fought for the domestic market in succession. This is also the main reason for the frequent emergence of sexy in the CHIC ladies' wear hall. It can not only meet the needs of this part of the brand in the early stage of developing the market, but also further cultivate and promote the development of the underwear market.

The mature underwear brand represented by Ordifen and Ruby continued to participate in the exhibition. Meanwhile, the CHIC platform also attracted new underwear brands from Yanbu and Nanhai, Guangdong.

Since last year's group exhibition, 8 key clothing enterprises in Zhengzhou have re appeared in the form of "Zhengzhou Pavilion" in CHIC this year, further improving the overall visibility and market influence of Zhengzhou's clothing industry.

The clothing brand of Zhengzhou, under the leadership of Henan garment industry association, has frequently appeared on the domestic and international stage of clothing fabrics. The trade associations participated in the exhibition, and the clothing industry as the leading region of economic development laid a good foundation for the scale effect. At the same time, the exchange process was conducted in the process of exhibitors to better guide enterprises in product quality improvement and brand building.

In the process of industrial transformation and upgrading, the Chinese women's clothing brand can only find a suitable way for its own value only by constantly reassessing itself and discovering itself. After the CHIC platform's delineation, the Chinese women's clothing brand will be dancing on the stage of costumes at home and abroad in a more colorful manner.

Rediscovered overseas exhibition area

For the Chinese market

The strongest signal released in this year's CHIC overseas Pavilion is to win the Chinese market.

From the perspective of exhibitors, the increasing number of American exhibitors brand attracts people's attention. After the financial crisis, suddenly looking back, they found that China has a huge market waiting for them.

The famous American Exhibition Agency "ENK international" has convened more than 20 brands from the United States to participate in the exhibition. It covers the mainstream fashion culture and fashion trend of men and women, casual wear, street wear and so on. Many of them are native American fashion brands, including Hudsonjeans, AGjeans, Paige and other popular hip hop style cowboy brands. From this we can see that the American fashion which just slowly revived from the financial crisis began to intensify its efforts to develop the Chinese market.

"The importance of the Chinese market is obvious." ENK President TomNastos said before the exhibition that he should take advantage of this opportunity to help American and international designers to contact with Chinese distributors so that they can succeed in China's huge market.

Among the dozen enterprises in the German Pavilion, many of them are large clothing enterprises or high-end brands, including the two largest MarcCain and GerryWeber brands in Germany. "It's a good time for European brands such as GerryWeber to enter China," MoniqueFischer, vice president of GerryWeber international sales, told reporters.

In addition, Germany's high-end fashion men's Benvenuto, senior designer brand Schunk&Rosenfeld and Gabor, Sioux, Ara and other high-end German footwear brands also appeared on the stage of CHIC2011. Moreover, many enterprises have not forgotten to attract the attention of Chinese agents through various brand launches, thanks giving parties, fashion shows and other activities.

Japan's recent strong earthquake has had an impact on all aspects of Japanese society, and the fashion industry has not been spared. Among them, the 2011/2012 autumn winter series of Tokyo fashion week, originally scheduled for from March 21st to 25th this year, was cancelled. This incident is undoubtedly a big blow for many Japanese local brands, a platform that attracts foreign buyers. Therefore, on this CHIC2011, many Japanese local brands come to the task of becoming more arduous. It is their common demand to go out of the country and open up new markets.

As a special partner of CHIC2011, the Korea Pavilion is the largest overseas exhibition group outside the Hongkong Pavilion, with nearly 100 local brands, including the famous local companies in Korea. Heavyweight enterprises and a large number of exhibitors can see South Korean local enterprises' expectations for the Chinese market.

South Korea's CNK company is the first time to come to CHIC. Han Xiangzhe, the representative of the company, told the newspaper reporters that he had been to the Chinese city market in Beijing and Shanghai in recent years and felt the continuous changes in the Chinese market. This time, CHIC is preparing for the future entry into the Chinese market. With the same idea, there is Korea Shengyuan Garments Co., Ltd. "the main purpose now is to launch its own brand in China." Company representative Sun Zhongyuan said.

One of the exhibitors in Korea has been in CHIC for eighth years. From the very beginning, they have already had their own Incorporated Company in Beijing, and have set up offices in Guangzhou, Shenzhen and other places.

Others include the Hongkong Pavilion, the Taiwan Pavilion, the French Pavilion, the Italy Pavilion, etc., either on the scale or on the degree of attention, or on the brand they bring, without exception, have achieved a breakthrough.

Leisure area found again

Fashion and environmental protection parallel {page_break}

The most important aspect of compact and dynamic E2 leisure and sports hall is joy, youth and fashion. XTEP, Taiping, Nuo,

JASONWOOD, Mark Ed Faye Geg, storm, Tony Will, GXG, Zuo, Ji Hua and other exhibitors. From the product style of exhibiting leisure brands, we can see that the trend of fashion and leisure nowadays pays more attention to design and pays attention to the mixture of fashion elements and leisure fabrics.

How to let people first find themselves in many brands? It is the proposition that every brand is racking its brains during the CHIC2011 period. Once a prominent brand in the women's wear exhibition area, Taiping bird changed its position this year, bringing its new season casual wear, opening another door of communication between the brand and the market, showing the charming charm of the male fashion in Taiping's fashion and leisure style. XTEP is the expansion of sports brand to fashion sports, and consumers' re recognition of sports brand from fashion lifestyle. The fashion brand group, acconis, has truly discovered the great potential of the domestic market, and has found many excellent domestic clothing brands and entrepreneurs. So it led a large number of its brands to participate in CHIC, hoping to establish a new cooperation mode with domestic enterprises on this platform. Euro silk is the representative of the transformation from OEM to brand operation. They find that the market decides the direction of development, so when it has enough experience, technology and capital, it is inevitable to create its own brand.

Mar Cassini has participated in CHIC for the fourth time in a row. This year, it ushered in the brand explosion period, the area expanded about twice, and launched the new Ma caxin's terminal image. And continue to brand environmental appeal, "on the material of exhibition hall, Ma Cassini chose environmental protection material, design style highlighted the harmony between man and nature, and specially set up an ecological environmental protection publicity area, in order to call on all people to protect the ecology." Ma Cassini, CEO Ding Gang, introduces the creative culture of four environmental windows in the exhibition site: "when the sun is lost," when the sea loses the child, "the local ball loses its love", "when the ecosystem loses its vitality".

In addition to the static display, in order to more fully disseminate the brand appeal, Ma Cassini held a press conference during the CHIC, announced that they formed a strategic partnership with the "Earth Hour", and released the fashion trend of 2011 Chinese fashion environmental men's wear. "What is worth mentioning is that

During the CHIC exhibition, we also launched a massive attack, launched Ipad, official micro-blog, video live broadcast, and so on. We won ten thousand awards on the spot. Liu Hong, the brand director of mash Cassini, said, "this will be a feast that perfectly integrates the two elements of fashion and environmental protection."

Children's clothes found again

Small commodities transformed into big industries

In this year's CHIC children's wear hall, we can find that the small industry in the original impression is growing up and has grown into a big industry. With the concept of "FINDME" as the theme and "returning to nature and seeking innocence" as the theme, the children's living hall, which covers an area of 11 thousand square meters, further emphasizes the concept of "children's living hall", and advocates a healthy, optimistic, independent and confident personality development concept for children.

Entering the children's wear exhibition hall, several southern brands such as Li Guo, Dr. frog and Barbara gathered in the doorway of the exhibition hall, demonstrating the strength of the southern children's clothing brand. Compared with this, the North children's wear brand is relatively low-key: the brand is represented by the brand of Lining, so the private brand is low key; another famous brand of children's clothing in Beijing is water boy, who doesn't show up in the children's clothing hall because of the collective appearance of the Beijing exhibition group.

The successful listing of doctor frog in Hongkong made the South children's clothing one step ahead of the capital in operation, becoming the first brave child to eat crab in China's original children's wear brand, leading the Chinese children's clothing to capitalization operation.

In fact, the relationship between capital and children's clothing enterprises has been very close three or four years ago. But as a relatively small class of traditional clothing industry, children's clothing enterprises still have many doubts about the involvement of capital. With the successful listing of PhD, it is believed that capital will become a driving force to push forward the development of children's clothing industry. Another sign of capital appearing is that many front-line sports brands enter the children's wear hall. The appearance of Lining, Anta and 361 degrees not only brings a new image to children's clothing, but also brings new ideas to children's clothing in such commercial models as brand operation, product development and three-dimensional access construction.

Another impressive feature of the pavilion is that children's clothing brands will wrap themselves up. In the exhibition, the children's life hall has brought together more than 120 middle and high end children's wear brands. Most of the brand's booth designs are semi enclosed structures, with castles and cottages. All leave only one entry, the other parts are wrapped up, more mysterious than previous ones.

"This year's children's wear hall gives people a sense of atmosphere. The image conveyed by the brand is more mature, and it is no longer the feeling of the past sketches. Brand is also more concerned about the spread of culture.

Li Guo children's wear and deep cooperation with Hongkong superstar Ku Kui Kei will blend music art and fashion art together. The NBA and the doctor frog group announced that they will further enhance the existing cooperation between the two sides and bring a series of NBA activities to Chinese children and families. These strong cultural activities add new vitality to the exhibition.

The exhibition hall is a new content of this year's children's wear exhibition hall. This allows children's wear brands to have a larger stage in the exhibition hall, and children's lively figure also brings vitality to children's wear hall.

Another phenomenon is the high-profile intervention of the production base. The production base represented by the famous towns such as Cha Shan and Tang Pu entered the children's wear exhibition hall to display the brand image in a collective form.

Meanwhile, overseas brands are still stirring the Chinese children's wear market. The Spanish children's articles Manufacturers Association (ASEPRI) has shown great interest in the Chinese children's wear market, bringing three Spanish local children's wear brands for the first time to test the Chinese market. The "overseas boutique area" in the children's living hall brings together famous children's clothing brands from Italy, Germany, France and South Korea, showing the world's pursuit of "Tong Shang" and the love and care for childhood to Chinese children.

This year's CHIC children's wear hall, indeed, has continued the tradition of past CHIC, and has become a pavilion with many highlights. It brings a lot of surprises to the professional spectators, and the message conveyed from CHIC is that the development of children's wear industry is very good and is heading for a wider road.