Li Lang Launches L2 To Attack The Cutting-Edge Generation
In March 28th,
Lee Lang group
With the new brand of young man L2 and his brand new brand, the silver grey postmodern booth is on the CHIC2011.
Wang Dongxing, President of the group, Wang Liangxing and chief designer, Wen Wei Bo, came to the scene to promote the brand.
Post modern + Terracotta Army
The concept booth is full of eyeballs.
Approach
Li Lang's booth
The first attraction of the audience was the Terracotta Army sculpture, representing the elements of the Milan fashion show before the exhibition. It was like a sleepy piece of art, which led people back to Italy's fashion show in Milan, China. The Terracotta Army, which was the inspiration for Terracotta Army, was a silent attraction to the audience.
The Li Lang booth is newly built on the silver white edges and corners, and looks like a rising silver planet. It has a sense of future, sense of space and sense of concept, so that every passing audience can not help but want to visit it.
Unlike the crowded display of other booths, the layout of the Le Lang booth is simple and simple.
Among many
Men's wear brand
The men's wear hall, which still takes the form of "shop style" booth, is still shy of the new exhibition of new products hidden in the men's wear hall.
lilanz
The all open booth takes the lead in playing the concept of display, which implies that it wants to lead the domestic men's clothing industry.
Continue to write "simple but not simple" classics.
First introduced
Business Casual
The concept of Li Lang, which is the independent L2 brand under its banner, continues the idea of "simplicity and simplicity" of Lon's men's clothing, combines the current color mix and match with material mix, is committed to grasping the international fashion trend, and providing the young people with the fusion of business, leisure and personality clothing to the modern young people who pursue quality life.
L2 explains the essence of the design of the brand in 3 Series: "fashion workplace", "quality leisure" and "personality party".
For this reason,
L2
We invite the top design teams in China to join forces with L2 designers in Milan, Italy, through the perfect interpretation of spokesperson Daniel Wu, explaining the concept of men's clothing that is well designed, comfortable and casual.
In today's society, the young generation strive for their dreams and fulfill their life demands at different levels through self actualization. The emergence of L2 is to provide more choices for quality life.
Orders will increase by 28% in autumn and winter.
The CHIC exhibition is not yet over. In March 30th, Li announced that the 2011 annual autumn and winter ordering meeting has achieved an impressive 28% increase in orders compared with the same period last year. The performance has been double digit growth in terms of average sales price and sales volume. The above order will be shipped in 6~10 2011.
Wang Dongxing said: "the order growth of autumn and winter orders is satisfactory, mainly because the group has successfully played a brand advantage and launched a series of high-quality products.
These years,
lilanz
With product development experience, we constantly optimize product design, enabling us to create products that are closer to consumers.
The group is optimistic about the prospects for future retail sales. It is expected that China's domestic demand market will continue to maintain steady growth during the year. The group will closely adhere to the development strategy and strive to become a leading enterprise in China's men's wear market.
The two pairs of appearances of the two big brands on the CHIC2011 and the impressive report cards on the stock market make it reasonable to believe that the L2 targeting the high-end young people and the brand of the brand that are rooted in the two or three tier cities will form the potential of the two swords.
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