Baby Industry Expects Maturity

Infant consumer market

The demand is as high as 1 trillion yuan, but

Generally low level

Recently held at the Hangzhou Peace International Convention and Exhibition Center.

Let many viewers "broaden their horizons": there are so many businesses around the baby that can be done.

At home and abroad, more than 250 baby industry brands have appeared, including food, feeding supplies, toiletries, toys, etc.

Children's beds, maternal and child services, early childhood education and children's photography are all there are.

At the beginning of the Expo 6 years ago, "

"Has just entered the sight of the Chinese people.

Nowadays, the infant industry has formed a huge market with annual consumption of about 1 trillion yuan.

However, on the other hand, it is a large and fast growing baby market, but it is far from mature domestic baby industry.

In five years, China will become the largest in the world.

"Cake" is so large that many people have deep perceptual knowledge after being parents and grandparents.

Liu Heng of Hangzhou probably counted the bill: "after the birth of a son, it is" diaper ", averaging 5 tablets a day, four hundred or five hundred yuan per month, and 4 to 5 cans of milk powder for one month, eight hundred or nine hundred yuan; and buying

"Toys, calcium supplements of cod liver oil and nutritious products, and vaccines at their own expense, each month has less than 2000 yuan to raise children, which is not the wages of Yuesao and nanny."

At present, about about 18000000 newborn babies are born every year in China, and enter a new population peak period.

Most of the younger generation of parents were born in the early stage of reform and opening up. Their living concept, consumption concept and their parents were very different, especially when their children were "willing to teach".

Besides, urbanization also brings favorable conditions for the development of infant industry.

Shi Jinchuan, vice president of School of economics, Zhejiang University believes that the demand for baby industry products will be greatly improved after the entry of the rural population into the city. Even considering the slowdown in population growth in the future, it will not have a negative impact on the baby economy.

In 2010, the consumption market demand of infants aged 0 to 12 years and maternal consumption in China was around 1 trillion yuan, which is growing at an annual rate of over 20%. It is expected that by 2015, it will reach 2 trillion yuan. China will become the world's largest consumer market for baby products.

Some cities in China will be

As a potential industry to support and write into the city's "economic card".

Like the city of Hangzhou

Listed as the ten major potential industries, in 2009, it took the lead in implementing the "five year action plan for infant industry development" in China.

8 key points

The overall pass rate of spot checks is only 77.3%, and domestic brands are facing great challenges.

"I am a friend working in a university. His wife bought 18 cans of milk powder in the United States before his labor. He said he could eat for half a year, and he would buy it when he went to the United States for a meeting in half a year."

Shi Jinchuan noted that many consumers still distrust Chinese baby products and baby enterprises.

The AQSIQ has organized the national quality and technology supervision department for 3 years in a row.

The supervision and spot check of 8 kinds of key maternal and child products, including cosmetics, baby carriages, toys, rice flour, milk powder and diapers, showed that the overall pass rate was only 77.3%.

Among them, the problem of outstanding children's car products, the average pass rate of only 37%.

After the melamine incident in 2008, Beingmate was one of the few well-known domestic infant milk powder manufacturers.

According to AC Nielsen's statistics, the market share of Beingmate infant formula has risen from fourth of the previous industry and second of domestic brands to third of the same industry in 2010 and the first of the domestic brands.

Nowadays, foreign brands occupy a large proportion in infant food and daily necessities that are active in the Chinese market.

According to the insiders, although the number of baby enterprises in China is large, most of them are mainly middle and low end, and the product level is low, which has not formed a good scale effect.

Xie Hong, chairman of Hangzhou baby industry association and chairman of the board of directors of Beingmate group, believes that on the one hand, some consumers blindly advocate the "foreign brand" mentality needs rational guidance, but more importantly, the domestic baby industry itself must standardize the development and rebuild the trust of consumers.

"Baby industry is a" conscience industry ", bearing a unique social responsibility and mission.

He said.

For China's infant industry, the road to maturity is still long.

Experts suggest that the development of baby industry in the future should pay more attention to the training reserve of industry talents, so that the development of infant industry will not be restricted by the bottleneck of talents. Government departments and industry associations should carry out special training in industrial talents and introduce overseas experts and other projects in the infant industry; pay attention to the formulation and perfection of the industry management standards; the infant industry involves the industrial chain; the relevant legal supervision system should be constructed, and the current situation of product standardization in the whole baby industry will be gradually changed.