CHIC2011: The Korean Pavilion Has Gained A Lot.

At the nineteenth China International costumes fair, which was just concluded, as the heavyweight player of the "overseas Legion", the Korean exhibition group sent a strong lineup of 70 companies and 200 booths. The exhibition area was second in the participating countries and regions of the overseas Pavilion.

Korean clothing companies used to participate in small-scale participation. CHIC Exhibition Since last year, the Korean Pavilion has been formed under the support of the Federation of Korean fiber industries, and has begun large-scale participation.

This year, with the theme of "StyleKorea" as its theme concept, Han's Federation highlights the unique image and sensibility of the Korean Pavilion and demonstrates the fashion of South Korea through the Korean fashion show.

On the first day of the exhibition, ten new designers representing China and Korea jointly launched the "China Korea joint fashion show" as the opening show of the CHIC exhibition. In the second and third days of the exhibition, the Korean Federation also held a total of four games in South Korea. Exhibitors Brand fashion show.

At the same time, in order to enhance the friendly exchanges between Chinese buyers and Korean enterprises, a "Sino Korean fashion enterprise business exchange meeting" was held in Beijing in the evening of March 28th.

Organizers of the Korean Federation of fiber industries said that the large-scale participation of the Korean garment enterprises in the CHIC exhibition not only expanded the business opportunities of China and Korea's clothing and textile industry, but also promoted the common development of China and Korea's clothing and circulation industry.

It is worth mentioning that this year's exhibition of Korean local brands is more than ever. It is easy to see South Korean local enterprises' expectations for the Chinese market.

For the first time, I came to CHIC CNK, Korea. The main purpose of this time is to promote and publicize its own CNK brand and products. Han Xiangzhe, the representative of the company, told the newspaper reporter that he had traveled to Beijing and Shanghai and other Chinese cities in recent years to explore the market and feel the changes in the Chinese market. CHIC China is also preparing for the future entry into the Chinese market, because their ultimate goal is to launch their own brand in the Chinese market.

When asked why, he said: "China has a large market and many consumers. If everyone buys a piece of clothing, the market will be terrible. Moreover, it is obvious that Chinese consumers are getting more fashionable and avant-garde in recent years. They are quick to accept and are in many ways ahead of Korea and Japan.

With the same aim to expand the Chinese market, Korea Shengyuan Garments Co., Ltd. is the fifth time to join CHIC this year. "In Korea, we have a brand, the name is DIRIGO, and now the main purpose is to launch its own brand in China." Company representative Sun Zhongyuan said.

Every year, we can develop more than 300 styles of Shengyuan Garments Co., Ltd. not only in design, but also in the Chinese market. "More than 10 years of clothing processing, production, design experience and the use of a large number of high-tech fabrics" is also their advantage. For the next step, Sun Zhongyuan said: "next, as long as we find a good channel and good Chinese partners, we can start."

In many Korean exhibitors, if you want to ask the exhibitors with the longest history and the most experienced enterprises, then they are not the SAMYANG fur companies.

This year is the eighth year to participate in CHIC SAMYANG fur company director BYUNG-KOOK, LEE also clearly remember the scene. "When I first attended the exhibition, there were few Korea Companies and no Korean Pavilion." Now, they have their own Incorporated Company in Beijing, and have set up offices in Guangzhou, Shenzhen and other places. The SAMYANG fur company, which regularly participates in the overseas fashion exhibition, has an evaluation of the China International Clothing and Accessories Fair held in Beijing.