Chinese Fabric Enterprises: Where Is The Road?

The seventeenth China International Conference held in Beijing China International Exhibition Center from March 30th to April 1st. Spin Fabrics and accessories (Chun Xia) exposition, facing the pressure of raw materials and labor prices and consumption has not yet fully recovered under the pressure of domestic and foreign markets, fabric enterprises no longer emphasize single armed forces to break through, but the use of "integration" means, and their clothing brand, and market demand better combined to break through.

In their body, we see the integration ability of fabric enterprises to the upstream, and also see the integration ability of fabric enterprises to high-end and terminal.

leave Luxury goods How far is from here?

For many enterprises, low value-added and low end products have always been the scars that we all know but have never wanted to touch. Does China have the right place to conceive luxury goods? Can the fabric products upstream of clothing products take the responsibility of making luxury products? Can China effectively integrate the world's industrial chain to create its own luxury kingdom? These issues have always been the concern of the industry, and people also want to get relevant information from every exhibition of local leading enterprises.

On the first day of the exhibition, Qiu Dong, President of the group of Shandong Ruyi group, was filled with rich Chinese culture at the exhibition of the fabric exhibition. Many guests, such as Du Yuzhou, vice president Wang Tiankai of the China Textile Industry Association, introduced the latest high-end Royal brand "Royal Ruyi" series of fabrics. This series of fabrics, relying on the Italian spinning technology, adopts 200 100% cashmere weaving, and applies traditional Chinese Confucian culture, ink and painting elements to products. The selling price is 2580 yuan / meter, and the suit made of this material sells for 170 thousand yuan per set, which is welcomed by overseas markets. In the face of the doubt whether the fabric was made use of foreign technology and foreign design, Qiu Dong proudly replied, "this is a product we have developed independently and has already been in the forefront of the world." It is reported that in the face of the new scarf, which is priced at 12800 yuan, the Australian luxury buyer has given such an appraisal: "this kind of scarf has already possessed the basic conditions of luxury goods, whether from material, technology or design."

Du Yuzhou's proposal is full of rational thinking in the face of the outstanding achievements of enterprises. He believes that the local textile enterprises should be more diversified in their cultural performance. In the aspect of pattern design, they should not only preserve the charm of traditional culture, but also incorporate modern cultural elements into them. Besides, enterprises need to work hard in brand promotion. "If the top brands of international high-end scarves can be carried out in the ODM production, the high-end exercise will also enhance itself." Du Yuzhou said.

When China's fabric giants are advancing towards the high-end, the Italy pavilion from the world's luxury goods is also exhibiting more high-end fabric and shirting fabrics at the fabric exhibition. According to the chief representative of Beijing Foreign Trade Committee, Lai Shiping, Lai Shiping, "the Italy exhibition group meets the requirements of Chinese clothing customers with high value-added products. The area of the exhibition area is also increased by 14.5% compared with last year. It shows that the high-end fabric of Italy is better sold in the northern market of China."

The Italy Pentagono company, which has been developing for centuries, specializes in making wool, cashmere and silk scarves for many international first-line brands. When the company staff showed the scarves made for Armani brand ODM to the guests, their creativity won the guests' admiration. "Creativity is only left in Italy." The person in charge replied humorous. "At present, the company has established an agency in China, mainly accepting orders from China's first-line clothing brands, with an annual growth rate of over 50%. Because of the high-end brand positioning and the pursuit of brand culture and personality, most of them are based on wool and cashmere scarves, which are priced at more than 260 yuan per unit, ranging from dozens to hundreds of pieces, and the price of a single product is close to 2000 yuan. The company workers talked to reporters.

Another worker from a Italy company showed Wang Tiankai a shirt sold in Europe for 8000 yuan. The shirt was made of 300 pure cotton yarn fabrics, and the company built its own cotton base. After watching the products carefully and looking through the company's promotional brochures, Wang Tiankai felt deeply: "high quality starts from the source of cotton."

How close is it to high technology?

The rising price of textile raw materials in the second half of 2010, especially the soaring price of cotton, has caused a great deal of influence on cotton casual fabrics, denim fabrics, shirting fabrics and enterprises. One of the reasons for the emergence of new products in this fabric exhibition is that the price of raw materials represented by cotton has fluctuated greatly, and the demand for products such as high cost, Imitation cotton, imitation hemp and imitation silk has increased. The blended fabric has become one of the mainstream trends. This also provides a new direction for the fabric enterprises. The exhibits of the excipient hall serve the clothing enterprises with the creation concept of low carbon, environmental protection, ecology, old goods utilization and the current mainstream trend.

In Tianhong company's booth, the company responsible person said that in order to deal with the impact of high cotton prices, the chemical fiber super spinning technology was used instead of raw cotton fiber. Wang Tiankai said that the industry should pay close attention to the shortage of raw materials and make efforts to develop cotton instead of fiber, so as to ensure the smooth development of the industry.

Due to the impact of the Japanese earthquake and the leakage of the nuclear power plant, the new cowboy fabric has attracted the attention of the people, and this functional fabric has also brought tremendous business opportunities to the enterprises. After listening to the introduction of the fabric, Du Yuzhou said that enterprises should pay attention to the performance testing of new fibers and new process products. At present, many new fibers are still blank in the relevant national quality inspection items. In addition to using the relevant platform of the state to carry out product testing, powerful enterprises should also actively create independent laboratories and strive to become the makers of industry standards.

In the Black Peony stand, all kinds of cowboy products are covered with the entire booth. The new eco denim fabric product has been favored by many customers. Lu Qing, assistant president of the company, said that the dyeing process of the product is different from that of ordinary dyeing process. Compared with ordinary dyeing, it can save 80% of water, 35% of steam and 90% of chemical composition. It has strong, stable and excellent characteristics. It is a new fabric developed by the company.

The vortex spinning (MVS) yarn series in the sensuous innovation series is one of the new products promoted by Huafu color spinning. MVS yarn structure is fastened and is not easy to deform. The fabric is smooth and wearable, but it keeps good moisture absorption, quick drying and repeated washing. The second generation of innovative appearance technology series is also a highlight of this Huafu booth. Among them, silk rain gauze randomly added in the single yarn of all kinds of "silk segment", like the spring drizzle, make the flat yarn get rid of monotonous dull feeling, adding a warm romantic atmosphere. It is reported that because of the obvious improvement in production efficiency, silk rain gauze has more advantages in terms of price.

　　 brand How long is the road?

Most of the fabric enterprises in China have the background of foundry, and have long been accustomed to the mode of order arrival and customized processing. With the development of industry today, this traditional sales mode has not only helped to improve sales, but also hindered the overall improvement of enterprise management, R & D and concept.

At the exhibition site, many garment enterprises and fabric purchasers told reporters that the sales of fabric enterprises are becoming more and more active, and they have been communicating with garment enterprises. They often invite fashion designers to participate in the design and development of fabrics. Besides, after the textile giants such as Ruyi, sunshine and Nanshan extend to the downstream apparel industry, more and more fabric enterprises are also looking for the way to build their own brand.

Since its inception in 2000, Dongguan Textile Co., Ltd. has been positioning itself in the development and production of high-end denim fabrics. Their customers include Levi, s, UNIQLO, JACK&JONES and other international famous brands. It also has a distinctive business model: "small production and big operation". "Small production" means making factories small and fine, controlling only key links such as pulp dyeing and mercerization in denim production, and transferring weaving links to other OEM. "Big business" is to expand R & D and sales, develop high quality products and establish a wide range of sales channels.

"When the enterprise develops to a certain extent, extending to the downstream should be a necessity of development." Fu Weiqing, chairman of Shaoxing Hai Sha Textile Co., Ltd., told reporters. It is reported that the international fashion women's wear brand will gradually start distributing in the autumn, convening agents and franchisees, and the home textile products will also be launched next year. "For terminal expansion, we will adopt different regional markets and different marketing channels strategy. In Beijing, Shanghai, Shenzhen, Guangzhou and other markets, we will take the flagship store which is directly run by the company as the template. In the two or three tier cities, we will adopt the joint stock holding system and the separate recruitment and distribution mode to effectively cooperate with each other, quickly occupy the market, and constantly deepen the consumer's recognition and acceptance of the brand.