How Should Local Brands Go Abroad?

Last month, CCTV revealed that the so-called Italy brand "

More than a month after the incident, the reporter saw the phenomenon that no industrial and commercial organization was going to ban it.

The second phenomenon is from the CCTV set of Gold Theater columns, we see the latest advertising campaign of "the brand" - "card Dan ton: China, the world!"

In the view of journalists, domestic brands such as the brand registered abroad, such as the brand registered abroad, are often seen in the domestic market.

Some brands have been scrambled for "coming from Europe and the United States" and so on. They think that "foreign monks chant chanting" caters to the psychological pursuit of luxury consumers in some parts of the country. But a considerable number of enterprises are laying a good foundation for the future internationalization strategy. Like Karl Denton, it is a typical high-end brand that first makes the domestic market and then moves towards the international market. It can be registered in Italy and other European and American countries. It can be seen that the enterprise has a long-term strategic plan for its development.

China has always encouraged national brands to innovate independently and move towards the international market, but this is not only borne by brands and enterprises alone, but also needs the government, industry associations, shopping malls and other departments to create a harmonious environment.

If we want to guide consumers to be more patriotic, instead of blindly worshipping foreigners, we should not just put forward slogans and move our lips.

When you go to the shopping malls again and find that the best floors and the best stalls are still occupied by foreign clothing brands without seeing their own brands, how can we start with our national brand innovation?

When the brand is coming out of the country and heading for the world, but when it comes to the embarrassment of "empty shell brand" and "false brand", what is the internationalization of the independent brand?

Apart from encouraging consumers to value domestic products and create a good business atmosphere, they need to take care of local brands such as Karl Denton. Otherwise, they will lose more than just a Karl Denton, but more likely: Vike, Sabatini, Satchi, orde, YAGE lion Dan and so on.

The internationalization of Chinese local brands is still long. Most entrepreneurs are crossing the river by feeling the stones.

Compared with the Centennial world brands such as LV and GUCCI, our brands are still very young.

It is no longer an industry problem to stifle in the cradle, or to resist the temptation to nurture. It is the responsibility of the relevant sectors and departments of the whole society.